新媒體：迷思解構
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甚麼是「年晚煎堆現象」？甚麼是「拆台恐懼症」？ 面對新媒體帶來的挑戰與機遇，你是否苦惱於資源緊絀、或是缺乏資訊科技人才？ 你是否在思考用新媒體取代傳統網站？ 你是否覺得面對面交流比用新媒體交流更好？ 你覺得新媒體是好的推廣平台嗎？ 新媒體令人與人之間的溝通模式出現不少新可能，既有挑戰，亦有機遇。只要你嘗試運用新媒體，你或多或少都會碰到一些以上或是類似的疑問。 講者希望透過這個環節跟大家一起探討這些迷思，釋除疑慮，善用新平台，堅立信望愛！
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新媒體：迷思解構
- 1. 新媒體－迷思解構 New Media - Myths Decoded 俞真@基督教新媒體運動
- 4. 拆台恐懼症 Negative responses • 牧養與⾒見證的好機會 Good opportunity for pastoral care and witness • 負⾯面回應總會有 Negative posts will appear somewhere ultimately • 在你的平台上出現有好處：可回應 They had better appear in your space so that you can respond • 有容乃⼤大 Let them speak
- 5. Decode: New media gives you more opportunities for pastoral care! 解構： 新媒體令你有更多牧養空間！
- 6. Myth: No such skills!迷思：我們不懂技術！
- 7. 我們不懂技術！ No such skills! • 新媒體是為所有⼈人設計的！ New Media is designed for everyone! • 他們早已為你解決技術難題！ They have already done the technical hard work for you! • 技術⼈人員固然有其重要⾓角⾊色，但你 ⽐比任何技術⼈人員更明⽩白機構異象！ You know better about the vision than any technical experts! • ⽤用者⾓角度才是重中之重 User angle really matters
- 8. Decode: User angle really matters解構：⽤用者⾓角度才是重中之重
- 10. ⾯面對⾯面交流更好！ Face-to-face preferred! • 誰說不是？ Who says no? • 但誰說新媒體是要代替⾯面對⾯面交 流？ But who says new media is here to replace face-to-face contact? • 鞏固、深化及延伸 Solidifies, Deepens and Extends!
- 11. Decode: Solidify, Deepen, Extend解構：鞏固、深化、延伸
- 13. Myth: They all have it!迷思：年晚煎堆現象
- 14. 年晚煎堆現象 They all have it • 適合⼈人家的，不⼀一定適合你 Suitability really depends • 爭取注視 Highly competitive in attention seeking • 分享甚麼、如何分享變得⾮非常重要 What to share and how to share are critical
- 15. Decode: Focus, curation, touch.解構：對焦、策展、觸動
- 17. ⽤用新媒體取代傳統網站 Replace websites • 作為根基，有⽋欠穏妥 Too risky to be used as foundation • 搜尋問題 Search problems • 資訊再⽤用 Information reuse • ⽤用者主導的瀏覽模式 User-oriented navigation
- 18. Decode: Establishing long-term and stable platform for communication 解構：建構⻑⾧長遠穩固的交流平台
- 19. Myth: New Media = Multimedia迷思：新媒體＝多媒體
- 20. 新媒體＝多媒體 New Media = Multimedia • 多媒體可幫助達致多元溝通 Multimedia can facilitate communication in multiple perspectives • 情感的連繫才是真正的焦點 Emotional connection is the focus • 可信任的連繫才是真正的關鍵 Trusted connection is the key • 例⼦子：詩篇7:15 Example: Psalms 7:15
- 21. Decode: Striking a balance suitably really matters 解構：要因時制宜，取得平衡
- 23. 臨別贈⾔言 Points to note • 連繫社群：新媒體的意義不在推廣， ⽽而在連繫 Community Connection: New media is not about promotion, it is about connection • ⼩小⼼心孤島：新媒體應與異象及事⼯工 整合 Beware of standalone island: New media should be integrated with vision and ministry • 整全考慮：⼼心態、策略、⽅方法同樣 重要 Integrated approach: Mindset, strategy and methodology are equally important
- 24. 如果在耶穌降⽣生的時代已有新媒體 If New Media exist when Jesus was born
- 27. 延伸閱讀 Further Reading • 基督教新媒體運動 http://netfish.cc • 漁翁撒網@真証傳播 （基督教新媒體專欄） http://netfish.cc • 基督教新媒體研討 http://newmediatalk.cc