- People are consuming media in different ways as internet and broadband penetration has increased significantly over the last four years, with online news becoming a regular part of many people's daily news diet. - The concept of "convergence" refers to the blending of creation, distribution, and consumption of media across multiple platforms like print, online, mobile, and broadcast. - Younger internet users in particular are forming new news gathering habits oriented around digital platforms rather than traditional local newspapers or television news.

5. “ Convergence” is the key. The future of video is online Mobile technology will improve to catch up to the consumer The consumer as a “publisher/programmer” is a fundamental shift from the “one to many” conversation to a “many to many” conversation.

12. Source: Rob Norman, Group M