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Visual Magic: How Video Can Help Tell your Greatest Stories Slide 1 Visual Magic: How Video Can Help Tell your Greatest Stories Slide 2 Visual Magic: How Video Can Help Tell your Greatest Stories Slide 3 Visual Magic: How Video Can Help Tell your Greatest Stories Slide 4 Visual Magic: How Video Can Help Tell your Greatest Stories Slide 5 Visual Magic: How Video Can Help Tell your Greatest Stories Slide 6 Visual Magic: How Video Can Help Tell your Greatest Stories Slide 7 Visual Magic: How Video Can Help Tell your Greatest Stories Slide 8
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Visual Magic: How Video Can Help Tell your Greatest Stories

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Video is a powerful tool for telling stories, particularly for incubators or entrepreneurs. Greg Bullock, Marketing Specialist, offers tactical advice for creating simple yet effective videos to build your company's brand and sharing your greatest stories. Presented on Sunday, October 12, 2014 as part of the NACCE 2014 Pre-Conference Workshops.

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Visual Magic: How Video Can Help Tell your Greatest Stories

  1. 1. VISUAL MAGIC: HOW VIDEO CAN HELP TELL YOUR GREATEST STORIES Greg Bullock Marketing Specialist Center for Entrepreneurial Innovation Phoenix, Arizona
  2. 2. WHY VIDEO? Visual learning Brand building Lead generation Analytics
  3. 3. ARIZONA LEGACY
  4. 4. BEST PRACTICES STRATEGY Short is sweet • Creative / Brand: < 1 min • Tutorials / Demos: < 90 sec • Testimonials: < 2 min Pre-Production • Define objectives and audience • Define key messaging and themes • Storyboard key shots • Script dialogue and voiceover • Approvals
  5. 5. BEST PRACTICES PRODUCTION Do it in-house (if possible) Shoot lots, shoot more, and shoot often Video is important… • DSLR cameras • High-end video cameras • Smartphones …But audio makes it! • Invest in high-quality audio system • Sony, Sennheiser, Zoom Handy Recorder • Audio for smartphones
  6. 6. BEST PRACTICES POST-PRODUCTION Editing Software • Final Cut Pro • Adobe Premier • Apple iMovie / Windows Movie Maker (free) • Mobile apps Keep it Clean & Simple! • Edits / transitions • Titles / graphics Royalty-Free Music • Premiumbeat.com
  7. 7. BEST PRACTICES DISTRIBUTION Online • Website • YouTube Social • Share repeatedly • Leverage new audiences • Cures “nothing to post” syndrome In-Person • Presentations, tours, etc. • Encourage them to share, tweet • Follow-up email and/or flash drive Lead Generation Analytics
  8. 8. QUESTIONS? Greg Bullock Marketing Specialist Center for Entrepreneurial Innovation 275 N. GateWay Drive Phoenix, AZ 85034 602.286.8958 bullock@ceigateway.com www.ceigateway.com

Video is a powerful tool for telling stories, particularly for incubators or entrepreneurs. Greg Bullock, Marketing Specialist, offers tactical advice for creating simple yet effective videos to build your company's brand and sharing your greatest stories. Presented on Sunday, October 12, 2014 as part of the NACCE 2014 Pre-Conference Workshops.

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