CellSmart is a full service mobile marketing agency, specialising in everything the mobile device has to offer marketers for mobile advertising and marketing. Through our expertise in everything mobile, and end-to-end offering, from mobile marketing products and services, to mobile technology platforms, we are able to provide the best in creative mobile marketing by conceptualising, managing, developing and implementing mobile campaigns and strategies.

1. Mobile Marketing

2. Who we are? What we do? Why we do it? Where we fit in? Case studies?

3. Cellsmart in a nutshell…

4. Mobile Marketing “Mobile Marketing is in fact the strategy around engaging the brand with consumers in a mobile environment, to deliver and achieve the desired objectives”

6. 10 years ago who would have thought that the cell phone would have grown to become so integral to over 43 million South Africans and over 3 billion people worldwide

7. Convergence

8. Stats

10. Where does mobile fit in?

11. ATL TTL BTL

12. It fits into the Marketing mix

13. Extending consumer touch points

14. Interacting with the brand

15. Giving them a voice

17. Light bulb Moment…

19. Extension of your services

20. Case Studies

21. www.kfcmobile.co.za & www.kfcmusic.co.za

22. User generated content – upload photo & video Viral content – download & share branded content Social aspect – connection with students,campuses, music events! Viral – “Refer a friend” Interactionwith grassroots music culture – branded cultural events! Public chat wall – branded social talk Social interaction – vote for favourite bands

23. Band/Artist Profiles: online branded community – vote, download ringtones.

24. KFC TRL Radio: Be A VJ Vote for tracks: 2-way interaction

25. www.mitsubishimobile.co.za

26. DETAIL IT – customise downloadable content (UGC) VIRAL CONTENT – download, share with a friend INFORMATIVE – get info on Mitsubishi Lancer

28. The birth Social networking changing lives…

30. What continues to drive HIV is not their response to the message, but their response to their circumstances.Source: Pettifor et al (2004). HIV and sexual behaviour among young South Africans: A national survey of 15-24 year olds 2003., Reproductive Health Research Unit, University of Witwatersrand (secondary analysis)

31. MYMsta…

33. Primary goal: creating links to opportunity

34. Designed to complement Love Life’s face-to-face network

36. THANK YOU… Lets do business! Contact Us: e-mail: info@cellsmart.co.za / www.cellsmart.co.za CT: (021) 685 5910 / JHB: (011) 787 6422 Make a change, Choose Mobile Marketing