In this day and age, it has never been easier to promote oneself. However, that ease also comes with a major drawback: increased competition. Do you know that there are more than 150 million blogs around the world? On WordPress.com alone, there are 58 million, with an average of 31 million new articles posted every month! So, how does one stand out from the crowd?

1. How to use
Gratitude to Turn
Your Audience
into Advocates

2. Did you know?
There are:
*150+ million blogs around the world (2012)
* 58 million blogs on WordPress.com alone
* 31 million new articles published monthly on WP.com
So, how can one stand
out from the crowd?

3. Social Media Is About:
The human journey
and
The emotions attached to
this journey

4. Emotions rule the
world. They make us
who we are.
Bloggers who care for
people and their
emotions enjoy
success.

5. The best way to show
you care is to reach
out to your audience
directly.
That’s where Social
Media Monitoring and
the Gratitude Method
come into play.

6. Social Media Monitoring
* Keeping an eye on specific trends and conversations
taking place in social media.
* Tools: HootSuite, TweetDeck, Google Alerts, Topsy,
Social Mention…

7. Social Media Monitoring with HootSuite

8. Monitoring Conversations with Google Alerts

9. The Gratitude Method
Acknowledge every share
on social media sites.
3 ways:
*Individually (LinkedIn,
Facebook, Google+,
Twitter…)

10. *Collectively (Twitter)
*By email

11. *If your name / blog is mentioned on other blogs
(Google Alerts)
1) Leave thank you note in comment section
2) Reach out to author on social networks / by email
3) Start short conversation if they respond

12. Benefits of the Gratitude Method
*Encourages
audience to
continue sharing
*Audience
recommends your
blog to others
*Promotional boost
without direct self-
promotion

13. Thank you for stopping by!
Visit me at:
www.cendrinemarrouat.com @cendrinemedia