Webinar - Why Winging It Isn't a Strategy
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Can you be successful without a plan for rolling out your collaboration initiative to users? Maybe. But it's going to cost you more and take you longer, and there's no guarantee your users will fully embrace it in the long run. Join collaboration expert Michael Sampson as he explains how applying the necessary time and resources upfront pays dividends.
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Webinar - Why Winging It Isn't a Strategy
- 1. Featuring: Collaboration Michael Sampson Collaboration Strategist Insights Moderated by: Why Winging It Isn’t Isaac Garcia a Strategy CEO and Co-founder Central Desktop
- 2. What is Central Desktop? A complete, cloud-based social collaboration platform for business
- 3. Agenda ● Webinar Introduction (5 mins) ● Featured Speaker: (40 mins) Michael Sampson ● Q&A Session (15 mins)
- 4. Who We Are ● Founded in 2005 ● HQ in Los Angeles, CA ● 500,000 users globally ● 40% of the Fortune 1000 use our product ● Award-winning cloud-based collaboration platform
- 5. How We Help Simplify the Way You Work Centralize your work securely in the cloud. Work Faster Eliminate unnecessary work so you can focus on what matters. Get People Involved Gain insight into your people, work styles and projects. You Can Count on Us We work with you to help solve your unique business challenges.
- 7. Professional Services Having over 500,000 active users, we know a thing or two about getting you set up for success from Day 1! SuccessStart Professional Implementation Services Trust our team of advisors: Increase initial and sustainable user adoption Seamless transition from current systems Map your current business process to Central Desktop for optimal Premier Support configuration of your account Results: 92% customer satisfaction 1,000s of successful new customer implementations 28% increase in user activity http://www.centraldesktop.com/services 40% increase in system utilization success@centraldesktop.com
- 8. Agenda Wavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
- 9. Where am I coming from? • Collaboration Strategist – Author – Workshop Leader – Analyst • Work with end-user organizations • Making Collaboration Work – Strategy – Governance – User Adoption
- 10. Clients, workshops, and seminars around the world
- 11. Speaker at conferences on collaboration
- 12. Book: User Adoption Strategies • User adoption is the #1 challenge with collaboration tools and approaches – Theory – Framework – Practical Strategies – Developing an Approach michaelsampson.net/useradoption.html
- 13. Four Stage Model of User Adoption Cultivating Winning Enlivening Making Basic Attention Applicability It Real Concepts
- 14. Next Book: Collaboration Roadmap • Collaboration Roadmap – Taking a Business- and People-Centric Approach • Doing “the business stuff” – Technology – Governance – Engagement – User Adoption • Due 2011 michaelsampson.net/collaborationroadmap.html
- 15. … a roadmap to collaboration
- 16. Really Understand the Technology Outline the Vision Accept Technology is a Small Factor in Success Determine Your Governance Approach Make Every Effort to Engage the Business Apply Intentional Energy to Adoption Pursue Increasing Value
- 17. “the way we “the way we “the way we work now” work new” work now” “adoption” Adoption Happens at a Particular Time
- 18. 1 Wavers - Help or Hindrance? Wavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
- 19. I’m a Second Wave Person
- 20. SECOND 1 WAVE “Why-What” not “What-Why”
- 21. SECOND 2 WAVE Different reference groups
- 22. SECOND 3 WAVE The reward is improvement, not use
- 23. SECOND 4 WAVE Slower to make the transition
- 24. SECOND 5 WAVE The tools to do their work are tolerated
- 25. SECOND 6 WAVE “Easier” preferred to “perfect” Too many tools and options Less features = good
- 26. Users reject new collaboration tools
- 27. First Wave People Will … Give Early Evidence Help Test Things Demand Speed Love New Tools
- 28. Second Wave People Will … Love Better Value Help Make Things Real Demand Evidence Give Early Headaches
- 29. 2 Impact of Winging It Wavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
- 30. IMPACT 1 No adoption = no benefit Business case assumes 100% adoption. Oops.
- 31. IMPACT 2 No adoption = wasted investment
- 32. Illustrative Example “Enterprise-wide” 1200 @ $200 / licence people
- 33. 400 people 1200 people 800 people
- 34. $200 license 400 $200 training people $40 maintenance 1200 people $200 license 800 people $40 maintenance
- 35. 400 $176,000 people 1200 people 800 $192,000 people
- 36. 200 $88,000 1200 $280,000 people 1000 wasted “un-adopted”
- 37. IMPACT 3 No adoption = littered landscape Greater number of “half-adopted” tools Confusion among staff about what to use High ongoing fees and support costs
- 38. 3 Typical Challenges Wavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
- 39. ROADBLOCKS 1 Roadblocks from Individuals Fear of the Unknown Comfort with the Status Quo Pushback on Being Forced to Change No Sense of Possible Future Benefit
- 40. “the way we “the way we “the way we work now” work new” work now” Why should “We are not they be? interested”
- 41. “the way we “the way we “the way we work now” work new” work now” “We can’t see how to use the tools” Coaching and mentoring support
- 42. ROADBLOCKS 1 Roadblocks from Individuals Being a Key Stakeholder in the Status Quo Gives transparency (“work-in-progress”) Bad previous experience The system is terrible
- 43. “the way we “the way we “the way we work now” work new” work now” What value “This is worse was being than what pursued? we had before”
- 44. ROADBLOCKS 2 Roadblocks from Groups Group Habits Irrevocable Change Work Practice and Technology are Inseparable
- 45. “the way we “the way we “the way we work now” work new” work now” Have you “We are too Make other made it too busy for new groups more hard? things” successful
- 46. ROADBLOCKS 3 Roadblocks from Organizations Organizational Culture Inconsistency (vision, direction) Time (“schedule-slammed”) Playing Politics Other Systems
- 47. “the way we “the way we “the way we work now” work new” work now” Cultivate Where is the “This is not internal driving force supported exemplar coming from? in our culture” stories
- 48. 4 Developing Your Plan Wavers - Help or Hindrance? Impact of Winging It Typical Challenges Developing Your Plan
- 49. Four Stage Model of User Adoption Cultivating Winning Enlivening Making Basic Attention Applicability It Real Concepts http://slidesha.re/9XMP3t
- 50. Use the User Adoption Jigsaw
- 51. MAKING IT REAL ENLIVENING CULTIVATING APPLICABILITY BASIC WINNING CONCEPTS ATTENTION Each piece represents one stage
- 52. Zero Other Facilitated Option Web- Group s based Re- Training Imagining MAKING Exemplar Stories IT REAL ENLIVENING CULTIVATING APPLICABILITY BASIC WINNING CONCEPTS ATTENTION Select one main strategy for each stage
- 53. Add more pieces if you need to
- 55. The technology is the easy part
- 56. No adoption = failure
- 57. Winging It = Invitation to failure
- 59. Questions?
- 60. Contact Us ● Isaac: ● www.centraldesktop.com ceo@centraldesktop.com ● sales@centraldesktop.com ● 866-900-7646 ● Michael: ● www.michaelsampson.net michael@michaelsampson.net ● Twitter: @collabguy ● +64 3 317 9484 Thank you!