A short presentation I gave to the new Techstars Kaplan EdTech Accelerator class about marketing and growth, as well as my plans to help them build functional capabilities in this discipline.

1. TECHSTARS KAPLAN ACCELERATOR
MARKETING + GROWTH
Cezary Pietrzak
August 1, 2014
@cezinho cezary.co

2. I’M ONE OF TECHSTARS’ FUNCTIONAL MENTORS
Cezary
marketing + growth
Chris
customer development
Lindsay
user experience + testing
Andrew
analytics + revenue model

3. MY EXPERTISE IS MARKETING
2000-2004
business degree +
marketing specialization
2005-2008
consumer insights +
brand strategy
2008-2012
co-founder + biz dev + marketing
(acquired by TripAdvisor)
2012
early-stage marketing
(tech incubator)
2013
marketing + growth
(B2B mobile startup)
2014
marketing consulting
(high-growth startups)
Cezary & Co

4. I WRITE A STARTUP MARKETING BLOG: CEZARY.CO

5. I BELIEVE SUCCESSFUL MARKETING = QUAL + QUANT
QUAL
branding
positioning
messaging
customer exploration
market research
QUANT
analytics/KPIs
funnel analysis
conversion tracking
A/B testing
optimization
+

6. HALF THE BATTLE IS PUTTING THINGS ON PAPER

7. MY CURRICULUM FOR YOU
CORE
customer profiles
marketing fundamentals canvas
marketing channels
marketing tools
PERSONALIZED
customer acquisition
growth strategies
email automation
referral programs
KPI dashboard
content + community
sales process mapping
day-in-the-life exploration
messaging architecture
positioning

8. CUSTOMER PROFILES
CORE

9. MARKETING FUNDAMENTALS CANVAS
CORE

10. MARKETING CHANNELS
CORE

11. MARKETING TOOLS
CORE

12. EMAIL AUTOMATION
PERSONALIZED

13. DAY-IN-THE-LIFE OF A CONSUMER
PERSONALIZED

14. MESSAGING ARCHITECTURE
PERSONALIZED

15. CHECK OUT THESE MARKETING RESOURCES

16. QUESTIONS?
cc@cezary.co
@cezinho cezary.co