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Building a Brand w/ Blogging
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Chris Lema
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WordCamp San Francisco (#WCSF) - 2014
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Building a Brand w/ Blogging
1.
Building! your brand!
with a blog! @chrislema!
2.
The brand !
was what ! they said ! it was.! Building your Brand with a Blog - @chrislema!
3.
In those! days,
it was! all about the! money.! Building your Brand with a Blog - @chrislema!
4.
Today, a brand!
is what we say! it is.! ! Because of! the web &! social media.! Building your Brand with a Blog - @chrislema!
5.
This requires! a
completely! new strategy.! ! Content ! Marketing.! ! Building your Brand with a Blog - @chrislema!
6.
We’re going to
look at building ! your brand, with a blog.! Building your Brand with a Blog - @chrislema!
7.
Fame is a
result, not an action. ! ! Brands work the same way.!
8.
Audience! Needs !
Answers! Content! Tone! Sharing! Building your Brand with a Blog - @chrislema!
9.
Audience:! ! Start
narrow! And grow.! Building your Brand with a Blog - @chrislema!
10.
Needs:! ! Collect
the ! questions ! you hear.! Building your Brand with a Blog - @chrislema!
11.
Answers:! ! Have
an ! opinion.! ! It’s what ! makes! you unique.! Building your Brand with a Blog - @chrislema!
12.
Content:! ! Consistency!
is critical.! ! But so is ! variety.! Building your Brand with a Blog - @chrislema!
13.
Tone:! ! Finding
your! voice takes! time. ! Building your Brand with a Blog - @chrislema!
14.
Sharing:! ! Use
every ! channel where! you’ll find your! (growing) ! audience.! Building your Brand with a Blog - @chrislema!
15.
My Blogging Results!
Generosity Series! < 90 views / day! > 5600 views / day! Gradual Growth!
16.
My Twitter Results!
There are no spikes.!
17.
Grind!
18.
Chris Lema! !
Daily blogger! chrislema.com! ! CTO & Chief Strategist! Crowd Favorite!
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