At OuiShareFest in Paris, I made this presentation called "A startup of the Sharing Economy, it’s not just a concept. - Thinking Product, Brand & Vision" I used the experience we got at Cookening.com

1. A startup of the Sharing
Economy, it’s not just a
concept.
Thinking Product, Brand &
Vision
Cédric Giorgi
CookeningCo-Founder& CEO
@cgiorgi
cedric@cookening.com

4. Cookeningis a
marketplacewherecooksoffer
to host a home cookedmeal
for foreigners.
@cgiorgi @cookening

7. @cgiorgi @cookening

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So you have an idea ?

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All yourfriendscongratulateyou

10. The pressisveryexcited...

11. @cgiorgi @cookening
But whatyouneedis not just a
concept...

12. A Product

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Let’stake the Cookeningexample

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A simple concept: being able to eat
home cooked meals from and with
people you don’t know.

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Execution?

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It’s not just a listing...

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User Experience.

18. @cgiorgi @cookening@cgiorgi @cookening
Pictures

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Trust

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User Matching

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Payment.

22. A Brand

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25. Main difference?

26. A Brand

27. The importance of the name

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Think Values

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Values bring people together

31. A Vision

32. Entrepreneurshipislike a tunnel

33. Connecting
People And Cultures
Through Food.

35. @cgiorgi @cookening
And a community?

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A communitywillbe the result...

37. A User Experience

38. A Vision

39. A Brand

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Not yet convinced?

41. Competition

42. Think Long Term
@cgiorgi – Algeria 2.0

43. A RollerCoaster

44. StayFocused

45. Cédric Giorgi
cedric@cookening.com
@cgiorgi
06 30 09 95 04
Thankyou. Questions?