A presentation to all Computers for Schools programs across Canada on free / low cost communication tools. Includes Google Adwords, Mailchimp, facebook twitter and LinkedIn.

1. COMPUTERS FOR SCHOOLS:
COMMUNICATIONS AND THE
WEB
Chad Leaman – Sept 2015

2. Neil Squire Society

3. http://www.netsquared.org/

4. YOU AND
TECH

5. What Tools Do You Use?

6. Agenda
 Why online communications?
 Google Adwords
 Mailchimp
 Twitter
 LinkedIn

7. Companies using Social Media
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Got Social?
Facebook
Twitter
LinkedIn
YouTube
Corporate Blogging
Source: Forbes. November 2013.
http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/

9. Leverage other resources

10. Learn something

11. Grow your capacity

12. Relationship Building

13. Showcase Impact

14. Stay Connected to Each Other

15. GOOGLE ADWORDS

16. What does the internet say about
you?

17. Google Adwords

18. $10,000 of Ad money a month

19. Application
 http://www.google.com/nonprofits/

20. Effort vs Impact

21. Finding Great Keywords
Start big picture:
 Who are you talking to? How do those
people think about these topics?
 Your site is the answer. What is the
question?
 Think long-tail (“poems about the environment” vs
“poems”)
 We’re talking thousands, not dozens

22. Great Keywords: Tools
 Adwords Keyword Planner

23. Great Keywords: Google
Trends
 Google Trends

24. Finding Great Keywords:
Tools
 Google Trends

25. Finding Great Keywords:
Tools
 Your organic keywords (Google
Analytics)

26. EMAIL LIST

27. Why email marketing is a
priority?
 95% of online consumers have an email account
 22% emails will not reach the inbox. 74% of
Facebook Fans will not even know you posted
something
 75% Reach of a Facebook post happens in less
than 2 hrs but an Email needs to be killed to
reach its life-span
 77% prefer email to receive promotional content,
while only 4% prefers Facebook
 66% of Gmail messages are opened in mobile
devices

28. Mailchimp - Forever Free
Pricing
You can send 12,000
emails a month to a list
of up to 2,000
subscribers with
MailChimp’s Forever
Free plan, though a few
features are only
available to paying
users.

29. Measure your reach

30. TWITTER ON
STEROIDS

31. What do you need to know?

32. #1 - Listen

33. #2 – What you tweet

34. #3 – Less text, more pics
https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers

35. #4 – How to hashtag

36. Advanced Search
https://twitter.com/search-advanced

37. Analytics
https://analytics.twitter.com/user/chadleaman/twee

38. Management Tools

39. Twitter Considerations
 Easy to miss things– very real time
 There is a delete button, but not really
 Not private, anyone can follow

40. LINKEDIN TO GET WORK
DONE

41. So…. Why LinkedIn?
 It is the social network to make business
connections and maintain relationships.
 *exceptions apply. 

42. Post networking follow-up
 Beware of mobile app for connecting
 Beware of list – do it from the profile page

43. LinkedIn updates are seen
more
 *exceptions apply. 

44. Join Specific Groups… maybe
 Can find your
“tribe” of like
minded
individuals
 Can also find a
bunch of spam
and marketers
 Can also find
abandoned,
neglected groups

45. Import Your Contacts

46. When you add an address
book…

47. Give some love /
recommendations

48. Find your “in.” You = Kevin Bacon

49. Find a contact at a company…

50. …learn of networks
opportunities…

51. … or leverage your network.

52. #4 – How to hashtag

53. @chadleaman
chadl@neilsquire.ca
www.neilsquire.ca
Chad Leaman, BC Tech for Learning