A presentation on why and how to use LinkedIn, some tips to make it less painful, and some basics that everyone should do. Was delivered March 14 to staff at Neil Squire Society. Goal is to remove the fear and empower people to use social networking to further the organization's mission.
Lots of screenshots to show examples, so many people are included without their direct consent (but they use LinkedIn, so they chose their information to be available this way).
2. Agenda
Top 10 reasons for Neil Squire Society
staff to use LinkedIn
BONUS TIPS:
Stop LinkedIn from driving you crazy
Simple steps to +1 your LinkedIn Game
3. So…. Why LinkedIn?
It is the social network to make business connections
and maintain relationships.
*exceptions apply.
4. 10. This is your new resume
“97.3% of recruiters used LinkedIn as a recruiting tool
in 2012.”
Source: http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-
seekers-and-recruiters-but-facebook-poised-to-gain/ Published Feb 5, 2013. Accessed March 13, 2014.
Some LinkedIn Headings
Summary / Profile
Work History
Education
Volunteerism
Projects
Skills and Endorsements
Publications
Recommendations
5. 9. Post networking follow-up
Beware of mobile app for connecting
Beware of list – do it from the profile page
6. 8. Network. Jobs. Interests.
LinkedIn menu items sound a lot like pieces of our
Employ-Ability and Working Together program, eh?
11. 5. Join Specific Groups… maybe
Can find your
“tribe” of like
minded individuals
Can also find a
bunch of spam and
marketers
Can also find
abandoned,
neglected groups
14. 3. Check out your potential hires
… they are checking you out. Stalk back!
Search a candidate you are interested in, to the
following search engines, before interview:
LinkedIn
Google
Google with “<name> twitter”
Facebook
FYI, we can run criminal background checks at NSS
for $27 w/ 48 hour turnaround.
25. Endorsements – make them stop!
Endorsement - Equivalent of “Liking” or “+1” a skill
Source: http://cogdogblog.com/2013/07/29/endorse-is-the-new-like/
28. Nail the basics
Get a decent picture
Put the basics of your resume (model good
behaviour for your clients)
Connect with people you meet – it bridges you to
their communities, and them to yours.
You know, the “Social” part of networking.