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Social Media for Career Practitioners

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Chad Leaman
Chad Leaman

Teaching social media to people who help people get jobs. For the poll questions, I'm getting them to stand up and place themselves on a line. Example: I like technology question. One end is the I love it, and use it while on the toilet. The other end is, when I retire I'm throwing my smartphone out the window. Good mix. Talked about some of the why's to use social media, then dove into how it might actually work.

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SOCIAL MEDIA FOR CAREER PRACTITIONERS Chad Leaman – November 2014 – VCH Presentation
Agenda You and Social Media Social Media and Career Development? Specific Social Media platforms
Who am I, Who are You?  Chad Leaman  Neil Squire Society  BC Technology for Learning  NetSquared Vancouver  Father of twin toddlers
Do you like technology?
Do you have a smart phone?
Do you have a facebook account?
Do you have a twitter account?
Do you have a YouTube account?
Do you have a LinkedIn account?
How often are you on Social Media?
Do you have your own website?
SOCIAL MEDIA? Or: How to Stop Worrying and Love the Internet
What does the internet say about you?
Looking up job candidates online 65% 20% 15% Search hires online Plan to start this year Not searching online Source: CareerBuilder. June 2014. http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F 2014&id=pr829&ed=12%2F31%2F2014
Companies using Social Media 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Got Social? Facebook Twitter LinkedIn YouTube Corporate Blogging Source: Forbes. November 2013. http://www.forbes.com/sites/kenmakovsky/2013/11/07/a-snapshot-of-social-media-2013/
Facebook You like me, you like me not….
Facebook – Top Uses  Privacy settings  Keep up with clients  Clients can keep up with you and your organization  Almost every company has a facebook page, that is updated more regularly than their website
LinkedIn to Get Work Done
So…. Why LinkedIn?  It is the social network to make business connections and maintain relationships.  *exceptions apply. 
10. This is your new resume  “97.3% of recruiters used LinkedIn as a recruiting tool in 2012.” Source: Forbes. Feb 2013. http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant- than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/  Some LinkedIn Headings  Summary / Profile  Work History  Education  Volunteerism  Projects  Skills and Endorsements  Publications  Recommendations
9. Post networking follow-up  Beware of mobile app for connecting  Beware of list – do it from the profile page
8. Network. Jobs. Interests.  LinkedIn menu items sound a lot like pieces of a career development program.
Example: Jobs
7. Sharing is Caring  You are a brand ambassador
6. LinkedIn updates are seen more  *exceptions apply. 
5. Join Specific Groups… maybe  Can find your “tribe” of like minded individuals  Can also find a bunch of spam and marketers  Can also find abandoned, neglected groups
4. Import Your Contacts
When you add an address book…
3. Check out your clients  … employers are checking them out. Help them!  Search a candidate you are interested in, to the following search engines, before interview:  LinkedIn  Google  Google with “<name> twitter”  Facebook
2. Give some love / recommendations
1. Find your “in.” You = Kevin Bacon
Find a contact at a company…
…learn of networks’ job opportunities…
… or leverage your network.
Making LinkedIn better for you
Nail the basics  Get a decent picture  Put the basics of your resume (model good behavior for your clients)  Connect with people you meet.
Customize your URL  http://ca.linkedin.com/in/YourName
Share your passion
Limit Email Notifications
Endorsements Source: http://cogdogblog.com/2013/07/29/endorse-is-the-new-like/
Endorsements on a profile
Endorsements pop-up
Recommendations > Endorsements  Equivalent to a Letter of Reference
Twitter Do you follow?
Learn something
Sector news
Jobs?
Jobs!
Decision Makers
Twitter Chat
Twitter – Top Uses 1. Personal Learning Network. 2. Stalk companies and people. 3. Free professional development and community connections (#hashtags, thought leaders). 4. Engage key contacts, sector leaders, and key prospects and decision makers. 5. More personal and cheeky.
Twitter Considerations  Easy to miss things– very real time  There is a delete button, but not really  Not private, anyone can follow
Getting started with twitter  @username – contact method  #hashtag – topic (not necessary)  Retweet – Share
NGO HO HO – Presented by Chimp
@chadleaman chadl@neilsquire.ca www.neilsquire.ca Chad Leaman, Neil Squire Society

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Social Media for Career Practitioners

Editor's Notes

  1. Have you ever tried googling your own name? People provide their own references, but now employers can dig deeper. Control your own identity
  2. Can some explain the hidden job market? About what % of jobs come this way? -- match it to definition of social media – staying in contact with people
  3. Privacy and Consent
  4. LinkedIn Search is very powerful
  5. Endorsement - Equivalent of “Liking” or “+1” a skill
  6. “Socially Validated” skills portfolio
  7. Personal Learning Network