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WebStrategija #16 - IoT & Marketing (Croatian)

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Future trends, Marketing, IoT, MarTech

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WebStrategija #16 - IoT & Marketing (Croatian)

  1. 1. Ili mi ili roboti - tko ce pobijediti u marketingu Internet of Everything
  2. 2. Hello! Goran Candrlic Founder @GetKisha Marketing guy @GlobalDots Digital marketing strategist SEO, SEM, MarTech, Conversion Optimization Tweet to me @Chande
  3. 3. Gdje smo sada? Marketing prolazi kroz transformaciju 1
  4. 4. “ “Marketing’s changed so rapidly … more in the past five years than in the past 500 years, we’re entering a golden age of marketing...” Sanjay Dholakia, Marketo CMO
  5. 5. Marketinski plan je mrtav!2
  6. 6. 3
  7. 7. 4
  8. 8. Povezani kupac ◇ Promijenjeni kontekst ◇ Buka (noise) u marketinskom “eteru” ◇ Mogucnost izbora Povezani kupac ima vise izbora nego ikada, social/mobile/local je promijenio nacin na koji kompanije pristupaju kupcima kao i nacin na koji kupci konzumiraju (informacije i proizvode).
  9. 9. 5
  10. 10. 6
  11. 11. Ali funneli jos uvijek propustaju??? 20% 40% 60% 100% 80%
  12. 12. 7
  13. 13. 8 MarTech: - Marketing Experiences - Marketing Operations - Middleware - Backbone - Infrastructure - Marketing environment
  14. 14. 9
  15. 15. BIG concept New Marketing= ◇Agile Marketing ◇MarTech ◇IoT ◇Algo (AI) = Marketing Experiences
  16. 16. “ “Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that “communicates” our brand. And in a digital world, almost all of those experiences are mediated by software.” Scott Brinker, ChiefMartec.com
  17. 17. 10
  18. 18. Sto gura promjenu? ◇ Standardizacija IPv6 ◇ Cloud & Fog Computing ◇ Kolaboracija u “cloud”-u ◇ App za sve ◇ Computing iz “app layer-a” u “network layer” = cloud ◇ Big Data ◇ Povecanje kapaciteta mreza uz sve vecu propusnost i nizu cijenu ◇ Konzumerizacija “iskustva sa stvarima”
  19. 19. 11
  20. 20. 12
  21. 21. 13
  22. 22. 14
  23. 23. Ljudi ◇ Kreativnost ◇ Kriticno razmisljanje ◇ Empatija ◇ Samopoboljsanje ◇ “Mudrost” Zasto jedni a zasto drugi? Algo / AI ◇ Procesiranje informacija ◇ Sveprisutnost ◇ Niska potrosnja ◇ “Bolji decision making” ◇ Niski marginalni trosak ◇ Samoreplikacija
  24. 24. Sanjaju li androidi elektricne ovce? I've seen things you people wouldn't believe. Attack ships on fire off the shoulder of Orion. I watched C-beams glitter in the dark near the Tannhäuser Gate. All those moments will be lost in time, like tears...in...rain. Time to die.
  25. 25. Hellven Idemo li prema “hellvenu” Hell Heaven
  26. 26. AI robot that learns new words in real- time tells human creators it will keep them in a “people zoo”
  27. 27. Hvala! Pitanja? ◇ @chande ◇ gorancandrlic@gmail.com Credits: Scott Brinker, Frank Diana, Avinash Kaushik, Cisco, Google :)
  • Business4

    Dec. 16, 2016
  • IvanaSavicGeorgieva

    Dec. 18, 2015
  • goranduskic

    Nov. 26, 2015
  • logithr

    Nov. 23, 2015
  • AlenSalamun1

    Nov. 23, 2015
  • LidijaNikolac

    Nov. 20, 2015
  • sanjinceleski

    Nov. 20, 2015

Future trends, Marketing, IoT, MarTech

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