Charlene Dipaola

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Charlene Iniguez is a leader, strategic thinker and mentor who is passionate making an impact in businesses. Her +10 year career has given her a multi-dimensional and cross-channel experience in the online industry. She is currently Sr. Director of Business Intelligence at Spin Media. Spin Media owns and operates 20+ different web properties that are focused on music and entertainment. The portfolio includes trusted brands such as Spin Magazine, Vibe, Celebuzz, Death and Taxes, Stereogum and The Superficial. She is the company evangelist for using data to make better decisions in all areas of the company (marketing, editorial, finance, sales and C-level executives). Her main data armoir...

google analytics social media performance analysis business intelligence social media social media monitoring social media strategy digital marketing web analytics analytics web marketing social media marketing kpi definition tableau online publishing content management spin media twitter facebook social media roi seo online marketing sem

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Charlene Dipaola

Présentations

Online marketing 101

Social Media101

User Centered Design Training

Return on Content: Data Driven Insights for Publishers eMetrics Toronto 14

Digital Analytics Lecture - NYU

Social Media Case Studies - Digital Analytics Association Summit UCLA 2016

J’aime

How To Make That One Thing Go Viral

That's the Wrong Question: An Introduction to Social Media Analytics

4A's Transformation_ The Advent of Social Video _ Jrezab v4

Design Principles of Excel Dashboards & Reports

SEO AJAX Crawlability in a Responsive Publisher World

Google's Avinash Kaushik on Web Analytics

Data-Driven Publishing (Ken Brooks at Publishers Launch Frankfurt 2013)

SEO for Startups: 2013 MuckerLabs Talk

5 Reasons Typography is Powerful