SlideShare une entreprise Scribd logo
1  sur  14
1




The Evolution of Social Business:
Six Stages of Social Media Transformation




March 6, 2013



Charlene Li & Brian Solis
These slides are from the
                         Altimeter report available at
                         http://bit.ly/Z2sY19+

                         This research is published
                         under the principle of Open
                         Research and is intended to
                         advance the industry at no
                         cost.

                         These slides are intended for
                         you to read, utilize, and share
                         with others; if you do so,
                         please provide attribution to
                         Altimeter Group.


© 2013 Altimeter Group
© 2013 Altimeter Group
14




               ABOUT US
                Altimeter Group provides research and advisory for companies
                challenged by business disruptions, enabling them to pursue
                new opportunities and business models.


                Visit us at http://www.altimetergroup.com or contact
                info@altimetergroup.com.




© 2013 Altimeter Group

Contenu connexe

Plus de Charlene Li

Leading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstLeading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstCharlene Li
 
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"Charlene Li
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time WorldCharlene Li
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013Charlene Li
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiCharlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media SuccessCharlene Li
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteCharlene Li
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social MediaCharlene Li
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009Charlene Li
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyCharlene Li
 
Philippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene LiPhilippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene LiCharlene Li
 
Milan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene LiMilan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene LiCharlene Li
 
IESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene LiIESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene LiCharlene Li
 
Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011Charlene Li
 
Social Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene LiSocial Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene LiCharlene Li
 
Social Media Marketing-Brazil
Social Media Marketing-BrazilSocial Media Marketing-Brazil
Social Media Marketing-BrazilCharlene Li
 
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary SchoolsSSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary SchoolsCharlene Li
 
Dreamforce Presentation: A Roadmap for Social Transformation
Dreamforce Presentation: A Roadmap for Social TransformationDreamforce Presentation: A Roadmap for Social Transformation
Dreamforce Presentation: A Roadmap for Social TransformationCharlene Li
 

Plus de Charlene Li (20)

Leading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstLeading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People First
 
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time World
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media Success
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That Matter
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference Keynote
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social Networking
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social Media
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and Family
 
Philippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene LiPhilippines AdCongress speech by Charlene Li
Philippines AdCongress speech by Charlene Li
 
Milan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene LiMilan World Business Forum speech by Charlene Li
Milan World Business Forum speech by Charlene Li
 
IESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene LiIESE HSM Barcelona Presentation by Charlene Li
IESE HSM Barcelona Presentation by Charlene Li
 
Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011Charlene Li at Pivot Conference Oct 2011
Charlene Li at Pivot Conference Oct 2011
 
Social Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene LiSocial Media Strategies - Argentina by Charlene Li
Social Media Strategies - Argentina by Charlene Li
 
Social Media Marketing-Brazil
Social Media Marketing-BrazilSocial Media Marketing-Brazil
Social Media Marketing-Brazil
 
SSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary SchoolsSSATB Keynote on Open Leadership in Secondary Schools
SSATB Keynote on Open Leadership in Secondary Schools
 
Dreamforce Presentation: A Roadmap for Social Transformation
Dreamforce Presentation: A Roadmap for Social TransformationDreamforce Presentation: A Roadmap for Social Transformation
Dreamforce Presentation: A Roadmap for Social Transformation
 

Dernier

Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 

Dernier (20)

Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in  PhilippinesEntrepreneurship lessons in  Philippines
Entrepreneurship lessons in Philippines
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 

Slides for "The Evolution of Social Business"

  • 1. 1 The Evolution of Social Business: Six Stages of Social Media Transformation March 6, 2013 Charlene Li & Brian Solis
  • 2. These slides are from the Altimeter report available at http://bit.ly/Z2sY19+ This research is published under the principle of Open Research and is intended to advance the industry at no cost. These slides are intended for you to read, utilize, and share with others; if you do so, please provide attribution to Altimeter Group. © 2013 Altimeter Group
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 14 ABOUT US Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com. © 2013 Altimeter Group