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Making The Business Case For
Enterprise Social Networking


February 22, 2012



Charlene Li
Founder and Partner
2




                         These slides are from the
                         Altimeter report available at
                         http://slidesha.re/ESNbizcase

                         This research is published under
                         the principle of Open Research
                         and is intended to advance the
                         industry at no cost.

                         These slides are intended for you
                         to read, utilize, and share with
                         others; if you do so, please
                         provide attribution to Altimeter
                         Group.




© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
© 2011 Altimeter Group
THANK YOU
                         Charlene Li
                         charlene@altimetergroup.com
                         charleneli.com
                         Twitter: charleneli
                         Co-author of “Groundswell” and
                         Author of “Open Leadership”




© 2011 Altimeter Group

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Slides from "Making The Business Case For Enterprise Social Networks" Report

Editor's Notes

  1. Preparing For The Future Of Social MediaThe hotly anticipated Facebook IPO marks a watershed moment for social media -- no longer the bright shiny objective, it's time to stop dabbling and get serious. Yet most organizations look at social media as a check list -- got a presence on Facebook, Twitter, YouTube, Google+ and LinkedIn? Check it off the list. But unbeknownst to these leaders, much of the hard work still lies ahead. Charlene Li share what the future of social media looks like from our perch here in 2012 -- and what we need to do today to get ready. We'll discuss the detailed process of how to create a robust social business strategy that is holistic and integrated, as well as the core capabilities your organization must have in 2012 to be competitive.