Presentation (now includes audio) on the future of social networks, with the core idea that "Social networks will be like air". Details user experiences that will incorporate user identity, contacts, and activities, as well as new business models.
Gen AI in Business - Global Trends Report 2024.pdf
SXSW09: The Future Of Social Networks
1. The Future Of Social Networks Charlene Li Altimeter Group March 13, 2009 Backchannel Meebo: tinyurl.com/ca2936 Twitter: #sxswfsn
2. Tim Berners-Lee On March 13, 1989, he published a paper that laid out the WWW. “ The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” - “Weaving The Web” by Tim Berners-Lee
11. Networks move into the enterprise LinkedIn plug-in for IBM Lotus Notes integrates profiles directly into email Salesforce.com pulls Facebook profiles into its CRM tool
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14. My identity, in context Author, researcher, strategist Chauffeur, cook, play date organizer
18. Google/portals provide social data Who I email the most Who I meet with Who I call What I read and share What sites I visit
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21. What will get everyone to open? Most digital activity resides OUTSIDE of the top social networks and portals
22. Facebook Connect taps into offsite activities TheInsider.com allows users to bring in their Facebook friends Users can share/post items back into Facebook The Insider gets better targeting data for ads
24. Leverage social relationships to target ads and offers Map explicit relationships Identify “Influencers” who are connected AND share Source: 33Across
25. Most social ads require explicit action Facebook virtual gift, social, and engagement ads BuddyMedia social app-vertisement SocialVibe profile sponsorships
26. Why social ads don’t work Being a Fan does not imply endorsement
27. Media6 identifies who is closest to you – your “network neighbor” “ Lisa” buys on NineWest.com Media6 maps “network neighbors” based on visits to profile sites via browser cookies (no PII involved) 2 1 3 NineWest ads are shown to Lisa’s closest friends, without identifying or involving Lisa
31. 2) Get your backend data in order Remove multiple sign-ins, registration, and profiles for people Have a single identity for customers and prospects
32. 3) Prepare to integrate social networks into your organization Social networks will disrupt traditional information flows