This slide show for the Archdiocese of Los Angeles C3 2015 Technology Conference.

1. S
Getting My Community Launched Into
Using Social Media for Ministry and
Communication
Charlotte McCorquodale, PhD
Ministry Training Source
www.ministrytrainingsource.org
http://goo.gl/mGUQv5 https://goo.gl/lSUObx

2. Today’s
Workshop
• How can my parish begin
using digital technologies
and social media
effectively?
• Best practices in using
social media in faith
formation and
evangelization.
• Developing a plan for
launching and integrating
technology into faith
formation (what, who, how).
world today?
nternet Research)
%
eir
past
tter
8%

3. How did you hear music primarily as a
teenager?

4. S
Who, where, what?
How did you hear the
music when you were a
teenager?
What question did you
bring today?

5. What has happened in the
past 20 years?
S Internet Users: 1995: 35 Million—2014: 2.8
Billion Mobile
S Phone Users: 1995: 80 Million (1%) —2014:
5.2 Billion (73%)
S Time Spent Per Day Using Digital Media
1995: 2.7 —2015: 5.6

6. The Digital Mission Field
S Accessible and Adaptive Websites
S Immersive Multimedia
S Easy and Secure E-commerce
S Engaging Social Media
S Innovative Mobile Technology
http://goo.gl/2Gi4PE

7. Transforming Parish
Communications:
Growing the Church
1. Why must the Church be present in new
media to fulfill its mission? (What are the
main reasons parishes have not fully
embraced this new technology?)
2. How can the Church best implement new
media evangelization without over-
burdening very busy parish priest and
parish staff members?
3. What are the essential things parishes
need to know to begin utilizing digital
media effectively?

9. 7 Steps to Launch
1. MAKE THE CASE: To pastor, parents, parish leaders/staff.
2. DREAM THEN PLAN: Have a meeting to dream and develop a set of
goals for parish’s digital presence.
3. ORGANIZE PEOPLE THEN TECHNOLOGY: Form a
committee/identify leaders then evaluate your website and current
social media.
4. RESEARCH AND LEARN: Get training for parish leaders and learn
about your parish community.
5. IDENTIFY TOOLS AND CONTENT: Curate and creating content.
6. LAUNCH: What do you include in a good launch?
7. EVALUATE AND THEN REPEAT ESPECIALLY LEARNING: How will
you measure success? Educate the masses.

10. S
STEP 1
MAKING THE
CASE

11. Do I have to use technology
in ministry?

12. “Because(it(is(so(different(from(mass(media(and(
mass(communica2on,(social(media(is(crea2ng(a(
new(culture(on(this(Digital(Con2nent.(
Young(people(use(it(as(their(first(point(of(
reference....The(implica2ons(of(that(for(a(church(
which(is(struggling(to(get(those(same(young(
people(to(enter(our(churches(on((
Sunday(are(staggering.((
If#the#church#is#not#on#their#mobile#device,#it#
doesn’t#exist.#The#Church#does#not#have#to#change#
its#teachings#to#reach#young#people,#but#we#must#
deliver#it#to#them#in#a#new#way.”(
US(Bishops(on(Social(Media( 18(

13. SMESSAGE OF POPE FRANCIS
FOR THE 48TH WORLD COMMUNICATIONS DAY
Communication at the Service of an Authentic Culture of Encounter
“The internet, in particular, offers
immense possibilities for encounter
and solidarity. This is something truly
good, a gift from God.”
MESSAGE OF POPE FRANCIS FOR THE 48TH WORLD
COMMUNICATIONS DAY

15. What is my
password?
I love my
MAC!
Come
Follow Me!

18. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

19. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

20. From 2014 Pew Research
S Multi-platform use is on the rise:52% of online adults now use two or more
social media sites, a significant increase from 2013, when it stood at 42% of
internet users.
S Facebook is cool for older adults. For the first time, more than half of all
online adults 65 and older (56%) use Facebook. This represents 31% of all
seniors.
S Instagram rules. For the first time, roughly half of internet-using young adults
ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use
the site daily.
S LinkedIn is growing. For the first time, the share of internet users with
college educations using LinkedIn reached 50%.
S Women dominate Pinterest: 42% of online women now use the platform,
compared with 13% of online men.

22. S
What are the
implications of
these stats for
ministry?

23. Adult Faith Formation for the
21st Century
According to John Roberto, “We are
experiencing a convergence of new information
and communication technologies with digital
resources that are beginning to transform
contemporary life and learning, and have the
potential to transform faith formation.”

24. Evangelize*
It’s not about this…..
It’s about this…..

26. S
QUESTIONS &
COMMENTS????

27. S
STEP 2:
DREAM THEN
PLAN

29. Creative Tension
Vision:
What we
want to do,
goal, vision,
etc…
What is the creative tension in your ministry
that you wish/hope technology could be an
solution to closing the gap?
Current
Reality: Where
we are relative
to what we
want…

30. Creative Tension
And Closing the Gap?
Two options, we can either lower our standards
(vision) or move towards our vision!

31. Is there an App
for that?

32. Options abound!

33. C3 SFPR Cluster
Project Resources
S Presentation Access: http://www.slideshare.net/charlottemccorquodale/c3-
panel-workshop-on-cluster-project
S SFPR C3 Cluster Site: http://www.la-archdiocese.org/regions/sf/c3-
cluster/Pages/default.aspx
S Blog on C3 Cluster Project: http://www.ministrytrainingsource.org/blog/
S Technology and Ministry Pintrest Board:
http://www.pinterest.com/charmccor/technology-and-ministry-resources/
S eFormation 2014 Pintrest Board: http://www.pinterest.com/vtscmt/eform14/

34. ?

35. S
QUESTIONS &
COMENTS????

36. S
STEP 3:
ORGANIZE

37. S
Social Media
Coordinator & Social
Media Team

38. 36

39. S
QUESTIONS &
COMMENTS????

40. S
STEP 4:
RESEARCH
AND LEARN

41. Multiple Tools: One Mission
Using the tools in one cohesive effort
42

42. LEARNING OPTIONS
S Learning is the key.
S What do you need to know to
accomplish your goals?
S Google it. Search YouTube.
S Use it.
S Find local experts.

43. Explore and Learn about
Social Media Tools

44. MANAGING
SOCIAL MEDIA
S MANAGING SOCIAL MEDIA
S HootSuite:
http://blog.hootsuite.com/hootsuite-
rocks-news-roundup/
S https://www.youtube.com/watch?v=I8
aAYO-WZ4Q
S https://hootsuite.com/plans/free
S Share functions between the various
social media
S Facebook (Two account
craziness)

46. http://www.cymsource.org/resources/
technology/guidelines.htm

47. Guidelinesfor Safe Use:
http:/ / www.usccb.org/ about/ communications/ social-media-
guidelines.cfm
The Gospel and Social Media:
http:/ / usccbmedia.blogspot.com/ 2012/ 07/ gospel-and-social-media.html

48. S
QUESTIONS &
COMMENTS????

50. S
STEP 5:
IDENTIFY
TOOLS AND
CONTENT

51. Creators vs. Curators
46% of adult internet users
post original photos or videos
online that they themselves
have created. We call them
creators.
41% of adult internet users
take photos or videos that
they have found online and
repost them on sites
designed for sharing
images with many people.
We call them curators
32%

52. CONTENT CURATION:
Museum curator
S CONTENT CURATION (Beth Kanter) is the
process of sorting through the vast amounts
of content on the web and presenting it
in a meaningful and organized way around a specific theme.
Picking the best content that is important and relevant to
share with their community. http://www.bethkanter.org/content-
curation-101/
S USING PINTEREST AND TWITTER
S http://www.pinterest.com/ (boards follow/create)
S https://twitter.com/ (#hashtags)

53. CONTENT CURATION
Sources
S DEVELOPING TRUSTED SOURCES
(Organizations, Blogs, Publishers, Experts, &
Collaborations)
S http://www.smp.org/resourcecenter/
S http://www.usccb.org/
S http://www.loyolapress.com/#
S https://www.ted.com/talks/browse
S http://www.vcat.org/creed.html
S http://bustedhalo.com/
S http://www.eformationvts.org/wp-
content/uploads/2014/05/Curating-Faith-Formation-

54. Focus Your Search

56. Strategies for Curating Content
& Sharing Content
http://goo.gl/NPCtTv
Free
Curated
Resources
for Lenten

61. Free Liturgical Training Videos
https://www.youtube.com/user/s
fpromedia

62. S
QUESTIONS &
COMMENTS????

63. S
STEP 6:
LAUNCH

64. What makes for a good
launch?

65. Device
Sunday
Device Sunday,
March 2, 2014
S Bishop Video:
https://www.youtub
e.com/watch?v=Usl
Agh_J0XE
S Blessing of
Devices
S Technology Use
Survey

66. LENTEN
SOCIAL
MEDIA
INITIATIVE
#40dayscount

67. Lenten Options for
Growing in Faith
• Daily reflections sent
via email, Facebook,
Instagram, or Twitter
• Sharing ideas and
resources for
celebrating Lent via
social media
including Pintrest
• Faith sharing via
social media around
inspirational quotes,
scripture, YouTube
videos, or images

68. S
STEP 7:
EVALUATE AND
THEN REPEAT
ESPECIALLY
LEARNING

69. If you build it will the come?

70. “If it
sounds to
good to be
true,
then…”

71. !
The Big Idea isSimple...
Develop a connected, networked model of faith
formation that islifelong(all ages) and lifewide(whole
life) and providesa wide diversity of engaging
interactive faith formation content and experience in
online and physical settings.
From Lifelong Faith Journal: The theory and practice of lifelong
faith formation www.lifelongfaith.com edited by John Roberto

72. !
Message…
Method…
then…Media!
Audience…
Faith Formation 4.0
Thinking to your own situation…
Who? What? How? Click!

73. S
QUESTIONS &
COMMENTS????

75. Follow Cool People

76. LET’S CONNECT
charlotte@ministrytrainingsource.org
Follow me on Twitter: @charmccor
Follow me on Pintrest:
http://www.pinterest.com/charmccor/
Blog: http://www.ministrytrainingsource.org/blog/
Follow me on Slideshare.Net: Charlotte McCorquodale

78. Image Sources
S Bike: https://goo.gl/RScTp2
S Rocket: https://goo.gl/cxzj4K