Craig Harries

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An experienced brand, marketing and communications strategist and more recently entrepreneur and tech startup specialist. Driven to challenge convention and use innovative thinking and approaches, yet having a strong foundation of classical marketing and brand-planning skills gained over a career spanning 20 years. Extensive experience working with blue chip corporations and communications agencies in the UK, US and Asia working on major brands, from building challenger brands to enhancing the position of established brand leaders. Developed proprietary leading-edge strategic approaches, such as Adaptive Brand Planning, Co-Creation, and Building Fan Bases to create truly Social Brands....

brand equity brand story brand strategy brand advertising agencies co-creation advertising and marketing

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Craig Harries

Présentations

Agencies must adapt or die 5.12.11

Brand story craig harries

J’aime

Digital Strategy Toolbox

Archetype Overview with brand examples & character compass

Value Proposition Canvas (explained)

Brand Archetypes: The Science Behind Brand Personality

Making allies with psychopaths in top management

The Creative Brief: An Introduction

Creative Brief Workshop

Mobile Is Eating the World (2015)

Jumpstart: The Guide To Growing A Startup With Inbound Marketing

Gamification 101: Design the Player Journey

The Future of Work

Emerging behavior osu presentation

It's A Vuca World!

Measuring the Influence of Social Media

How to Use Social Media?