Session with Chartbeat CEO, Tony Haile. Viewability did more than cut inventory by 50 percent and spark a thousand redesigns. It also deeply connected implicit user behavior on the page with the value of the page for the first time. Thus, solving for viewability requires not only ad solutions but solutions from the "other side"—content and user experience. Chartbeat CEO Tony Haile shares data and real-world stories of how the most successful publishers are getting more users to read their content for a longer time in order to increase engagement time with their ads.