2. WHO WE ARE?
Online Marketing Service Mantra Fundamental belief
• SEO, • Relevant Traffic & Leads that • Online presence is about
• SMM and convert to meet Business marketing. Technology is only
• PPC Services Objectives an enabler
3. OUR VISION
Vision
Acquisition and loyalty of profitable customers
Customer Centric Digital Marketing Program
SEO & SEM Direct Marketing Rich Media
Search Engine Social Media EDMS, SMS Viral Blogging Virtual
ORM Chat
Marketing Marketing Campaign Marketing Services Seminars
5. “Develop capability for people to contact you
online.” - Actual sale may not be online.
Sales,
Increasing Maturity of Online Marketing
Leads
“Build Trust & Credibility with potential
customer” - Online Reputation Management
Brand Promotion
“Generate awareness of your products or
services” - Make yourself omnipresent online.
Awareness Through Videos, presentations, blogs, photos,
articles, etc.
“Provide information to engage people
Interactivity, ongoingly”
Engagement
“You are there only if they can find you”
Generate visibility with the relevant
Visibility (Online promotion) community. Anyone looking for similar services
should be able to find it
7. WHAT DOES ONLINE MEAN
Promotion in Reach TG where Develop Targeted
Optimizaion Paid Ads
blogs/forums they are communities
• Reach out to • Interact with • Review sites • Build communities • Accomplish short-
people via SEO and audience on • Local city sites on Facebook, term lead
SMO relevant blogs, • Engage, interact, Orkut and other generation
• Spreading content forums, and and promote with community objectives via paid
where it reaches communities help of Awards, platforms. ads.
the TG for them to • SELL THE CONCEPT Polls, Contests • Inside peeks,
engage with it. stories, gossips, etc
8. 1 Engaged Customer
1 ORM
Paid Ads at Content Sites, Forum
3 Personal Networks Banner Social Networking
Ads Sites
2 Paid Ads at SNS SEO
2 Engaged Prospect
Application,
Community
DIGITAL STRATEGY
9. Search Engine Optimization (SEO)
Visibility, Awareness & Lead Generation
Understanding SEO Relevant Traffic Understanding Market Measurability
• All our SEO resources • Its not about rankings, • Conduct “Marketing • Build End-to-end
are seasoned SEO its about relevant driven SEO measurability for
professionals. traffic and conversions. promotions” rather successful
than “optimization implementation and
driven SEO ROI based decision
promotions”. making.
We ensure our customers are able to best leverage the search engines
10. Pay-Per-Click Advertisements (PPC)
Lead Generation
Google Adwords Landing page experts PPC Optimization Measurability
• All our PPC resources • Our experts ensure • Use Google adwords • Build End-to-end
are Google Adwords your ad-copy as well as and multiple other PPC measurability for
certified. landing pages are best alternatives (MSN, successful
suited for causing Yahoo, Baidu, niche implementation and
conversions search portals, Ad- ROI based decision
Networks) for best ROI. making.
We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
11. Social Media Marketing (SMM)
Interactivity, Engagement & Brand Promotion
Customer
Define message Blogging is must Build brands Measure SMM
Communication
• Define the “right • Develop virality • Develop • Build & leverage • Build End-to-end
customer in the message corporate blog, a corporate measurability for
communication” and Promote build brand, as well as successful
message in the communities and brand for key implementation
social media leverage existing individuals in the and ROI based
world forums, blogs company decision making.
We help our customers reach their targets and build branding
12. Bad Customer Unsolved Bad
Lost Revenue
Experience Issues Reputation Solution?
Connect Discover Collaborate Publish
ONLINE REPUTATION
Engagement & Brand building
Engage with potential Ensure you only use Ensure people don’t
Your opportunity to Integrate ORM as part
and existing experts for content talk negative in other
set record straight - of customer service
customers seeding forums.
• Be as authentic as •Accept the negative •If you like us, tell •Community backfire • Promote providing
possible feedback and consider others. If you don’t, can be very strong negative feedback to
it as opportunity to tell us you only
improve your product
or service
13. WHAT CAN YOU ACHIEVE
Community Online Presence -
Online Reputation
platform - Ongoing Reach & Brand Brand Building Lead Generation Sales
Management
engagement Promotion
14. HOW CAN YOU EXECUTE
Content Proliferation
Community Presence & participation
across the internet-
development for brand at top forums, blogs Moderation & Viral Campaigns for
News, Photos, Videos,
promotion and sales where relevant reputation management reach and engagement
PPTs, Polls, Contests,
generation customers visit.
Feedback
15. WHAT CAN BE EXPECTED
Visibility across Customer Up selling new Direct feedback competitive Ultimately,
channels Acquisition services. from customers research more revenue
16. IMPLEMENTATION PHASES
PHASE 0 [NOW TO PRELAUNCH] PHASE I [PRELAUNCH] PHASE II [POSTLAUNCH]
• Sell the concept • Continue campaigns from previous • Focus on generating engagement
• Build presence across the internet phase • Talk about the success of the client
• Capture audiences at related • Extensive banner campaign • Capture and promote content
forums • Insider stories and progress
17. MEASUREMENT AND REPORTING
SEO SMM PPC
• SEO implementation progress • Social Media Reports based on • PPC implementation progress
• Organic rankings on major channels selected • Conversion Metrics
search engines • Accomplishments of the month • Total Clicks and Spending
• Website traffic and Conversion • Next month plan • CPC (Cost Per Click) and CTR
report • Other specifics measurability (Click Through Rate)
• Accomplishments of the month parameters identified during • Total No of Conversions
• Next month plan measurability implementation. • Conversion percentage - Cost
• Next month plan • Website traffic and Conversion Per Conversion
• Other specifics measurability report • Accomplishments of the month
parameters identified during • Other specifics measurability
measurability implementation. parameters identified during
measurability implementation.
Measure
Lead Generation and Sales+ Brand Promotion + Engagement + Brand Recall + Increased probability of Sales
18. RESPONSIBILITIES
Client We
• Business knowledge transfer • Overall online marketing roadmap
• Content & creative creation (Raw content including • Support conceptualization of new campaigns and
Videos) applications
• Support conceptualization for new campaigns • Social media marketing execution
• Define messaging and product positioning • Online reputation management
• Community participation support / Domain • Lead Community Participation
expertise (Engage with community) • Search Engine Optimization
• Promotion (leveraging other channels including • Paid Ads
offline) • Online PRs & social bookmarking
• Feedback & reviews • Measurability, analysis & recommendations
Measure
[Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]
19. KEY IS NOT TO JUST REACH OUT TO PEOPLE, BUT
TO KEEP THEM ENGAGED.
Ready to realize the full potential of Online Marketing?
We would like to be your partner!
Braj Mohan Chaturvedi
Thank You! braj@digitivate.com
+91 9958166889
