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WHO WE ARE?
Online Marketing Service Mantra Fundamental belief
• SEO*, • Relevant Traffic & Leads that • Online presence is about
• SMM and convert to meet Business marketing. Technology is only
• PPC Services Objectives an enabler
*Top Internet marketing solutions
company. Gillian Muessig (SEOMoz
founder) sits on board as an advisor
Acquisition and loyalty of profitable customers
Customer Centric Digital Marketing Program
SEO & SEM Direct Marketing Rich Media
Search Engine Social Media EDMS, SMS Viral Blogging Virtual
Marketing Marketing Campaign Marketing Services Seminars
“Develop capability for people to contact you
online.” - Actual sale may not be online.
Increasing Maturity of Online Marketing
“Build Trust & Credibility with potential
customer” - Online Reputation Management
“Generate awareness of your products or
services” - Make yourself omnipresent online.
Awareness Through Videos, presentations, blogs, photos,
“Provide information to engage people
“You are there only if they can find you”
Generate visibility with the relevant
Visibility (Online promotion) community. Anyone looking for similar services
should be able to find it
UNDERSTANDING ONLINE MARKETING?
Online Reputation 1 Engaged Customer
Paid Ads at Content Sites
3 Personal Networks Banner Social Networking
2 Paid Ads at SNS SEO
2 Engaged Prospect
Search Engine Optimization (SEO)
Visibility, Awareness & Lead Generation
Understanding SEO Relevant Traffic Understanding Market Measurability
• All our SEO resources • Its not about rankings, • Conduct “Marketing • Build End-to-end
are seasoned SEO its about relevant driven SEO measurability for
professionals. traffic and conversions. promotions” rather successful
than “optimization implementation and
driven SEO ROI based decision
We ensure our customers are able to best leverage the search engines
Pay-Per-Click Advertisements (PPC)
Google Adwords Landing page experts PPC Optimization Measurability
• All our PPC resources • Our experts ensure • Use Google adwords • Build End-to-end
are Google Adwords your ad-copy as well as and multiple other PPC measurability for
certified. landing pages are best alternatives (MSN, successful
suited for causing Yahoo, Miva, Baidu, implementation and
conversions niche search portals, ROI based decision
Ad-Networks) for best making.
We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
Social Media Marketing (SMM)
Interactivity, Engagement & Brand Promotion
Define message Blogging is must Build brands Measure SMM
• Define the “right • Develop virality • Develop • Build & leverage • Build End-to-end
customer in the message corporate blog, a corporate measurability for
communication” and Promote build brand, as well as successful
message in the communities and brand for key implementation
social media leverage existing individuals in the and ROI based
world forums, blogs company decision making.
We help our customers reach their targets and build branding
Bad Customer Unsolved Bad
Experience Issues Reputation Solution?
Connect Discover Collaborate Publish
Engagement & Brand building
Engage with potential Ensure you only use Ensure people don’t
Your opportunity to Integrate ORM as part
and existing experts for content talk negative in other
set record straight - of customer service
customers seeding forums.
• Be as authentic as •Accept the negative •If you like us, tell •Community backfire • Promote providing
possible feedback and consider others. If you don’t, can be very strong negative feedback to
it as opportunity to tell us you only
improve your product
HOW CAN YOU LEVERAGE ONLINE MARKETING?
Community Content Online Reputation
Forums and Blogs Viral Campaigns
Development Proliferation Management
WHAT CAN YOU ACHIEVE
Community Online Presence -
platform - Ongoing Reach & Brand Brand Building Lead Generation Sales
HOW CAN YOU EXECUTE
Community Presence & participation
across the internet-
development for brand at top forums, blogs Moderation & Viral Campaigns for
News, Photos, Videos,
promotion and sales where relevant reputation management reach and engagement
PPTs, Polls, Contests,
generation customers visit.
Social Media Marketing Plan
KEY TO SOCIAL MEDIA MARKETING IS NOT TO REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED.
WHAT DOES ONLINE MEAN
Promotion in Reach TG where Develop Targeted
Optimizaion Paid Ads
blogs/forums they are communities
• Reach out to • Interact with • Review sites • Build communities • Accomplish short-
people via SEO and audience on • Local city sites on Facebook, term lead
SMO relevant blogs, • Engage, interact, Orkut and other generation
• Spreading content forums, and and promote with community objectives via paid
where it reaches communities help of Awards, platforms. ads.
the TG for them to • SELL THE CONCEPT Polls, Contests • Inside peeks,
engage with it. stories, gossips, etc
WHAT CAN BE EXPECTED?
Visibility across Up selling new Competitive Ultimately,
New leads feedback from
channels services. research more revenue
Measurement and Reporting
SEO and SMM Measurement & Reporting PPC Measurement & Reporting
• SEO implementation progress • PPC implementation progress
• Organic rankings on major search engines • Conversion Metrics
• Website traffic • Total Clicks and Spending
• Conversion report. • CPC (Cost Per Click)
• Accomplishments of the month • CTR (Click Through Rate)
• Next month plan • Total No of Conversions
• Social Media Reports based on channels selected • Conversion %
• Other specifics measurability parameters identified during • Cost Per Conversion
measurability implementation • Accomplishments of the month
• Next month plan
• Other specifics measurability parameters identified
during measurability implementation.
Lead Generation and Sales+ Brand Promotion + Engagement + Brand Recall + Increased probability of Sales
MEASUREMENT AND REPORTING
• Business knowledge transfer • Overall online marketing roadmap
• Content & creatives creation (Raw content including • Support conceptualization of new campaigns
Videos) and applications
• Web-design and development • Social media marketing execution
• Support conceptualization for new campaigns • Online reputation management
• Define messaging and product positioning • Lead Community Participation
• Community participation support / Domain expertise • Search Engine Optimization
(Engage with community) • Paid Ads
• Promotion (leveraging other channels including offline) • Online PRs & social bookmarking
• Feedback & reviews • Measurability, analysis & recommendations
[Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]
Ready to realize the full potential of Online Marketing?
We would like to be your partner!
Braj Mohan Chaturvedi