Why email plays such an important role in branding, fundraising, creating trust and driving traffic to your site.

1. Extending Your Reach with Email How non-profits can build community and awareness using email marketing

16. Email campaign tracking sample 0 21.8% (41) 34.8% (188) 0.4% (3) 0 25.2% (182) 722 Mar 06 2006 3/13/2006 0 35.6% (68) 31.9% (191) 0.3% (2) * 1 * 10.6% (71) 669 Apr 07 2006 4/8/2006 0 23.5% (43) 30.2% (183) 0.4% (3) * 2 * 11.7% (80) 686 May2006 5/10/2006 0 27.4% (49) 26.1% (179) 0.5% (4) * 2 * 14.0% (112) 799 June2006 6/13/2006 Forwards Clicks Opens Opt- outs Spam Reports Bounces Sent Campaign name Date Sent 3.3% 8.9% 37.0% 18.3% --- Compare with other sites 0 28.9% (160) 29.2% (553) 12.2% (263) 2154 Last 3 months 0 27.1% (201) 30.5% (741) 15.5% (445) 2876 Overall Forwards Clicks Opens Bounces Sent

17. Tracking key sample Aggregate statistics for the last 3 months from all small businesses using Constant Contact. Compare with other sites Totals for the last three months. Last 3 months Totals since using Constant Contact. Overall Number of forwarded emails divided by the number opened. Forward Email to a Friend percent Number of times the campaign was forwarded using the Forward Email to a Friend link. Forwards Number of click-throughs divided by the number opened. Click-through percent Subscribers who clicked from an email to your website. Clicks Number of opened emails divided by the number sent. Opened percent Trackable emails your subscribers received and viewed. Opens Number of opt-outs divided by the number sent. Opt-out percent Subscribers who permanently removed themselves from your subscriber list. Opt-outs Number of complaints received from an email campaign. Spam Reports Number of bounced emails divided by the number sent. Bounced percent Emails sent, but not received by your subscribers. Bounces The total emails sent by an email campaign including bounced emails. Sent