Amasa2014 july digital workshop slideshare. Digital is beyond impressions, clicks and CTR. It's about impact, making a difference to your community and building relationships. This presentation aims to give you the background on some statistics, the channels and questions to ask so that you can start being remarkable and less average.

1. BE digital
Digitally curious? YOU can be digitally fabulous!
Cherylann Smith | Digital Innovator
@mylifescape
#AMASAWorkshop #AMASA2014
July
2014
#AMASAJoburg
@WeCollaborateSA

2. Digital
DNA

3. 63% checking their phones at least once every 30 mins
42% conceding they check it at least once every 10 mins
61% say they browse the Internet at least few times a week (this is up from
27% five years ago)
Almost double the global figure, 43% of SA’s motorists use their devices while
driving (compared to 26% globally)
57% of online South Africans have read an ad on their mobile phone
53% have recommended a brand they “like” or follow on a social network
29% of people open emails from retailers on their mobile phones
Source:
South
African
Stats:
ITWeb,
23
August
2012
&
Synovate,
28
August
2013

4. Perspective

5. 1792ish: Post

6. 1930ish: Broadcast

7. 1988: Life in black & white

8. Image
source
unknown
1990’s Mobile phones & internet connection

9. 9
South African Stats
Internet subscribers
Forecast
32.3 million mobile
internet subscribers
in SA by 2017

10. 8,010,000 South Africans
Access social networks via
computers or mobile devices
10
Source: AdToro: South African Stats
Connectivity

11. 1998: Google search

12. 2004: TheFacebook

13. 1,605,000 South Africans
watch video’s on their
mobile devices
13
South African Stats
Access

14. Mxit, Whatsapp, WeChat and BBM
MXit, the market leader, has remained
stable at a little more than 6-million users
New comers in instant messaging services
like WhatsApp and 2Go, as well as from
the growth of social networking on
phones.
Whatsapp: 64 billions
messages in one day
globally
Global information

15. So what?
Our audience is more connected, have easier
access to digital and are fickle.

16. Digital media is far past the experimentation and
“shiny new object” phase.

17. Multi-task. Multi-screens.

18. Twitter is a complementary tool for
broadcasters to engage their audience,
drive conversation about their
programming, and increase tune-in
TV tune-in for a program and
the Twitter conversation
around that program.
Two-way causal influence
Global Stats

19. Hashtag #LoveYou

20. YouTube
YouTube is the most popular video site in
South Africa, attracting views every month
from more than 4.5 million users or 36% of
our online population.
Out of 2,000 people surveyed (U.S.
respondents over 18 who own a
television, smartphone and personal
computer), 68% of viewers said they
consume video content from YouTube,
51% consume video from live
television and 49% consume content
from Netflix..
http://mashable.com/2014/07/03/youtube-beats-tv/
20
South African Stats
Global Stats

21. New kids on the block: Vine & SnapChat
An app for the creation of
images, text or videos to be
shared for a controlled period
of time, to a selected contact
group.
An app, owned by Twitter,
for creating and sharing
six second video clips.
21General information

22. So what?
Consumer behaviour has changed the way we
need to think about our planning.

23. Adex (Jan-Dec 2013)
R1,022,867,245
2.76%
Doesn’t
include
Social
or
Search,
and
not
all
publishers
are
submiIng
numbers
23
South African Stats
Media spend
Internet advertising
revenues will grow at
a CAGR of 25.4% in
the next five years.

24. South African Stats
Digital ad spend R3.6 billion by 2017

25. QUESTION
What is the role of digital in the media mix

26. Connecting in a disconnected world

27. I SHARE THEREFORE I AM
Teenagers send 3339 texts per
month, unless it’s a girl, then its
closer to 4000 – N.Lubin
A shift from audience

28. QUESTION
What is the role of social?

29. Give people stuff to share

30. /Social by design
Social is all about the story. Not the channel.

31. QUESTION
What is the role of mobile?

32. QUESTION
What is digital all about in a nutshell?

33. It’s all about relationships

34. Building social communities online and
moderating
How do we create communities?
“Communities already exist. Instead, think about how you can
help that community do what it wants to do”
Mark Zuckerberg

35. Connection is survival
Online is meaningless without Offline

36. Cherylann Smith
Digital Innovator & Specialist
I am a passionate, innovative big picture
thinker who can connect digital and
social to all other aspects of the client
business to drive growth opportunities
THANK YOU
cherylann@wecollaborate.co.za
za.linkedin.com/in/cherylannsmith
contact 0741031803
@mylifescape
Adopt
Adapt and
Flourish
DIGITAL COMMUNICATION SPECIALISTS
WeCollaborate specialises in consulting, strategy, training and
communication. We are driven by integration and innovation with
a strategic mindset, bringing ideas to life. You have an objective,
and we will meet your brief by developing tailor made solutions,
with the right people, to transform your business.
We believe that purposeful communication, with an integrated
approach is powerful in delivering the right experience.

37. Collaborate with us
Follow us @WeCollaborateSA
Friends us on Facebook.com/
WeCollaborateSA
Drop us a line:
talk2us@wecollaborate.co.za
To find out more about how we can make
a difference to your business, enquire
about pricing or request training,
talk to us now by emailing
mike@wecollaborate.co.za and
cherylann@wecollaborate.co.za

38. @AMASAJoburg
Facebook/AMASAJoburg
Cherylann Smith | Digital Innovator
@mylifescape
#AMASAWorkshop #AMASA2014

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