The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding. Strategic Social Media for Sellers

1. STRATEGIC SOCIAL MEDIA SELLERS
TAKING THE CONVERSATION FURTHER
The Internet has fundamentally changed the way
people find, discover, share, shop, & connect.
Join the conversation
@PURCOSA
@WeCollaborateSA
@mylifescape
#SocialMedia
#PURCOSA2014
FOR
LET’S
EXPLORE
The purpose of this presentation is to help marketers and brands
create a social media strategy that caters to their target
community, with thought starters on how to be outstanding.

2. If you wait for the time to be right, you'll be waiting a long
time. PLAN for the right time,
then move forward with purpose!
#WeCollaborateSA

3. 5 important things I’ve learnt about Social Media
1. Things change. All the time. Build
relationships, not channels.
2. Broadcast is so 1930’s. Share your story,
without shouting.
3. Leverage touchpoints and integrate.
4. Social media is far past the
experimentation and “shiny new object”
phase
5. Be outstanding. That means you need
to stand out.

4. Today
How to set up your social media accounts
How to collaborate with peers
The importance of sourcing remarkable information and content
The value of sharing knowledge
Mapping out the right way to promote ideas and products and how that can
change your business
Tips on being social at the PURCO conference

5. In a tweet
@mylifescape

6. PART I

7. So what is all the Social Media hype about?

8. It’s about connections

9. #Connecting
• Supports your marketing and communication strategy
• Consumers feel that they have access to your brand
• Word of mouth and building brand identity
• When someone mentions your brand in social media, there is much
more potential for other people to notice
• Monumentally easier for conversations to spread
• Conversations have the potential to reach a much larger audience
than ever before.

10. Social media allows businesses to have a pulse for what
their customers are thinking and feeling, and allows for
easy social interaction.

11. Why brands are still hesitant to embrace Social Media?

12. What if people say awful things
about us?

13. #TheCustomerIsAlwaysHeard

14. Resolution through preparation
• Escalation grids
• Using the right monitoring tools
• From fright to delight
• Does it make sense for our business?
• Does it make sense for our type of content?
• Which channels do my potential fans spend time on?

15. PART II

17. The benefits of social media marketing include brand
awareness, building your overall profile with specific
audiences, connecting with a broader conversation in your
niche, and driving traffic and exposure to your key content.

18. Choosing the right channel
Choose those that best meet your needs and monitor, or hire
someone to monitor, them closely. Social media only works if
you stay involved.

19. Increase customer loyalty and brand affinity

20. Social platform cheat sheet
NEED TO
KNOW
Most established channel.
Broad reach. Advanced
targeting.
Well established. Huge potential
for reach. Time intensive.
Owned by Facebook. High
engagement through
integration.
Business-focused social
media for marketers. It’s
more than a CV.
WHO’S ON IT Everyone. Teens using it
less. Images and video is
key.
Wide audience. Tech. Marketing.
Entertainment. News.
Millennial & teens, early
adopters. Fashion. Nature.
Photography.
Business people.
Recruiters. Brands. Thought
leaders.
SOCIAL IN SA 11.8 Million users
9.2 Million via Mobile
6.6 Million users
7-9 best time to post
1.15 million users 3.8 million registered
accounts
HOW PEOPLE
USE IT
81% of posts are photo’s
Ave updates 150 char long
140 characters
51% of tweets contain links
61% contain hashtags
Upload images. 15 second
videos. Hashtags. Location
based. Likes.
Build personal brand.
Search for jobs. Share
knowledge. Join groups.
HOW BRANDS
USE IT
Publish high quality visual
content. Extension of brand
campaigns. Non fans to
fans. Deal with complaints.
Competitions and sports related
content get most retweets Real
time participation is key. Host
twitter chats. Respond to
questions and customer support.
Publish high quality visual
content to engage with fans.
Leverage influencers. Build
visual brand experiences and
competitions.
Content distribution,
publishing tech, business,
news and insights. Text and
visual content. Recruitment.
Ask questions. Advice.
WHAT IT CAN
HELP ACHIEVE
Awareness. Brand equity.
Purchase intent. Traffic.
Reach and insights.
Awareness. Brand equity.
Purchase intent. Traffic. Reach and
insights.
Creatively extend & integrate
your TV campaign. Build a
visual aspect to your brand.
Brand equity and
engagement. Establish
brand as “the company to
work for” Connect with
decision makers.
ROI Shares. Comments. Likes.
Video Views. Engagement.
RT’s. @replies. Favourites.
Followers. Hashtag usage.
Likes, Comments, Hashtags,
Shares.
Comments. Likes. Shares.
Reach. Interactions.
INTERESTING Fastest Growing Segment
31 – 40 crowd
Best time to post 9am –
10am and Thursdays
Extremely high engagement. 85%
of tweets come from mobile
devices. Twitter overtakes FB
usage fro SA brands.
Cape Town dominates. Most
popular hashtags
#SouthAfrica #CapeTown
#Love
Customize your background
is a new feature. Integrate
your slideshare.
*SOME INFO & STATS SOURCED FROM: WorldWideWorx: Social media landscape Report 2015 & 360
*INSIGHTS BY #WECOLLABORATESA

21. How do we create communities?
“Communities already exist. Instead, think
about how you can help that community do
what it wants to do” - Zuckerberg

22. PART III

23. Let’s get social
• How to use Twitter for business

24. If you want to grow your business, or improve your
relationship with your existing customers, a strong Twitter
presence is a must.
“Twitter is a link in the communication chain, not a stand alone strategy”

25. Getting started with Twitter
Make sure you are signed in to your email on the same device
– you will get an activation email at the end of the process.

26. Choosing a Username
• This is the name your followers use when sending @replies, mentions and
direct messages
• It will also be the URL of your Twitter profile page
• You can change your username in your account setting, as long as the
username is not already in use
• Usernames must be fewer than 15 characters

27. Setting up a Twitter account
Go to www.twitter.com
1. Enter your full name, email address and a password
2. Click sign up for Twitter
3. On the next page, you select a username

28. Setting up a Twitter account
3. Double check your details
4. Click create my account
5. You may be asked to complete a
Captcha to let them know you’re human
6. You will receive a confirmation email

29. Choosing your twitter handle
• Don‘t make your Twitter handle something completely random – this is a
branding opportunity
• Don‘t use numbers, example: @Chez123
• Don‘t use an underscore, example: @Che_Smith
Next: Personalize your account before you begin interacting with and following
people.

30. Setting up a Twitter account
Profile pictures for Twitter
Format .jpg or .png.
Profile Photos at 400x400 pixels
Header Photos 1500x500 pixels

31. Setting up your profile
Personalize your account
before you begin interacting
with and following people.
Before you add your
information, your account will
look inactive.

32. Add your avatar
Click “the egg” to update your profile
Click the camera icon over your profile image
and upload a picture.
Click on the “upload” button and select the
best photo to represent you or your company.
Brands should use your company’s logo.
Note:
Format .jpg or .png.
Profile Photos at 400x400 pixels
Header Photos 1500x500 pixels

33. Before you start following
• Tweet a few times
• Give potential new followers an
idea of the type of content you will
be sharing
• Your most valuable asset is the
information you share with your
followers
• Content is the deciding factor for
whether you get a follow back

34. Start tweeting
Follow @PURCOSA
Create a tweet, add the
hashtag #PURCOSA2014
at the end of your tweet
Press Tweet

35. Know the Lingo
@ at Mention
RT Retweet
DM Direct Message
# Hashtag

36. Know the Lingo
@ at Mention
Used to call usernames in
Tweets
Used to reply and mention
another user account in your
tweet
@PURCOSA

37. Know the Lingo
RT Retweet
An RT is placed before the
retweeted text when users
retweet what someone else
has tweeted

38. Know the Lingo
DM Direct Message
These are private messages between the sender
and follower
Use @ before as it specifies who the DM is for

39. Know the Lingo
# Hashtag
Used to mark keywords or topics in a tweet
Used to categorize topics, categories
Certain # trend is used before a relevant
keyword with no spaces or other symbols
Clicking on a hashtagged word in any message
shows you all other tweets marked by that
hashtag
#PURCOSA2014
#WeCollaborateSA
#SocialMedia
#FF

40. What do I tweet about?
The media are in this environment so reputation is everything here
Ask your followers for their opinions
If they retweet or share your content, show your fans that you care about them,
by giving them a shoutout
Reward loyal fans through giveaways, brand swag and personalised brand
experiences
Think of social media relationships the same you would real life relationships
You have to put in time for it to have meaning
Make sure your brand is protected by addressing negative feedback ASAP

41. What do I tweet about?
Be relevant
Keep your customer base up-to-date on your events
Promote recent blog articles or news
update your consumers about products/services
Give real-time updates at conferences and events
Offer customer service and support
Know what you want to share
Know who you want to connect with

42. What do I tweet about?
If tweets are too long, or you want to link a URL to a website or image use URL
shortening software to shorten to usually 20 characters.
Try bitly

43. Social media efforts should always be an intuitive, natural
extension of current brand strategies, strengthening brand
identity and driving customer affinity.

44. Questions
?

45. Our services
DIGITAL COMMUNICATION SPECIALISTS
WeCollaborate specialises in consulting and communication. We are driven by integration and innovation
with a strategic mindset, bringing ideas to life. You have an objective, and we will meet your brief by
developing tailor made solutions, with the right people, to transform your business.
We specialise in three significant areas of digital consulting and communication. Strategy, Connectivity and
Education.
EDUCATION
With our passion for people and education we offer bespoke workshops, in-house training and we groom
you and your teams with the skills and knowledge you need to function with purpose in the social world.
STRATEGY
Our strategic focus is on business, brand and social media strategy. We will conduct business and process
audits in discovery sessions, in order to develop an integrated strategic approach, with KPI’s and measures
of success.
CONNECTIVITY
We understand that being connected is an imperative part of business and life. We will provide you with
everything you need to stay connected in hardware and IT solutions.
Collaboration. We simplify digital, working with the right teams, to deliver outstanding work. This forms the
back-bone of WeCollaborate.

46. CHERYLANN SMITH
Digital Innovator & Specialist
I am a passionate, innovative big picture
thinker who can connect digital and
social to all other aspects of the client
business to drive growth opportunities
THANK YOU
Adopt
Adapt and
Flourish
cherylann@wecollaborate.co.za
za.linkedin.com/in/cherylannsmith
MIKE
Communication solutions.
I believe the world should always be
connected. I provide hardware & Backup
solutions. Technical support. Systems
integration.
mike@wecollaborate.co.za

47. Exhibitor and Partner list

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