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Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)

United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that helped their audience and engagement take off.

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Building an Instagram Following from Scratch (Shanna Quinn, United Airlines)

  1. 1. Instagram How to help your following take off Social Media Masters Summit May 2014
  2. 2. Our Journey • Boarding • Take Off • The Climb • Turbulence • Cruising Altitude 2
  3. 3. Boarding  Assets  Rules of engagement  Who to follow  Cadence  Success metrics 3
  4. 4. Take Off 5
  5. 5. Engagement Starts… 6 February May August November February
  6. 6. The Climb 8
  7. 7. 9 February May August November February 13% average engagement rate
  8. 8. 10
  9. 9. Turbulence 12
  10. 10. Spike in Followers… 13 February May August November February
  11. 11. 14
  12. 12. Engagement Drops • Lack of quality fan • Campaign heavy • Our cadence was off 15
  13. 13. Cruising Altitude 17
  14. 14. Cruise Engagement Tactics • ReSharing • Follow more • Like more Balanced Content • Know your audience • Know your community • Know your story …and tell it 18
  15. 15. Thank you! Instagram.com/united Facebook.com/united Twitter.com/united Youtube.com/united 19
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United Airlines Sr. Marketing Rep, Shanna Quinn will share how United’s social media team built their Instagram following from scratch. You’ll learn first-hand what worked, what didn’t work and important game changing milestones that helped their audience and engagement take off.

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