1. E-marketing

2. Definition
• E-Marketing: is the use of information
technology in the processes of creating,
communicating, and delivering value to
customers, and for managing customer
relationships in ways that benefit the
organization and its stakeholders. Its only one
part of an organization's e-business activities.

3. Why internet for marketing?
 internet is a modern function which consist of
no government rules.
 No one “owns” the Internet, there is no
“Internet, Incorporated”
 The “Internet” itself, doesn’t even officially
exist as an entity
 The “Internet” never charges for anything.
Each group accessing the internet is
responsible for their own machine and access

4. Cont.
 197 crore people around the world uses
internet, so its easy for companies to target
people through internet.
 In year 2002 e-commerce made 1 trillion
dollar which shows the usage and growth of e-
commerce.

5. why e-marketing is important?
It gives companies the ability to:
 Drive high quality customers to their website
 Increase sales leads from customers looking
for their products and services
 Build their brand online by communicating
marketing messages to their target audience
 Increase their profile against their
competitors
 Target a global and local audience via search
engines

6. How It is better than modes of
marketing?
 cost effectiveness
 global reach
 interactive response
 persolization
 real-time feedback

7. Types of e-markets
 E-storefront: A single or company Web site
where products and services are sold
 E-mall (online mall): An online shopping
center where many stores are located

8. Cont.
• E-marketplace: An online market, usually B2B, in which buyers
and sellers exchange goods or services; the three types of e-marketplaces
are private, public, and consortia
– Private e-marketplaces: Online markets owned by a single company; can be
either sell-side or buy-side marketplaces
• Sell-side e-marketplace: A private e-market in which a company sells either standard
or customized products to qualified companies
• Buy-side e-marketplace: A private e-market in which a company makes purchases
from invited suppliers
– Public e-marketplaces: B2B markets, usually owned and/or managed by an
independent third party, that include many sellers and many buyers; also
known as exchanges
– Consortia: E-marketplaces owned by a small group of large vendors, usually in
a single industry

9. Types of e-marketing
 search engines
 e-mail marketing
 viral marketing
 affiliate marketing
 banner advertising
 social networking sites.
(facebook,orkut,linkedin,etc.)

10. Adds on search engines

11. adds on social networking

12. Web site advertising

13. Pop up adds.

14. Business models
e-commerce
 lead-based website
 affiliate marketing
 local internet marketing
 black hat marketing

15. Geo targeting in e-marketing
• Geo targeting and geo marketing are the
methods of determining the geolocation (the
physical location) of a website visitor
with geolocation software, and delivering
different content to that visitor based on his
or her location, such as country, region/state,
city, metro code/zip code,
organization, Internet Protocol(IP)
address, ISP or other criteria.

16. Advantages of e marketing
Reduction in costs through automation and
use of electronic
 Faster response to both marketers and the
end user media
 Increased ability to measure and collect data
 Increased interactivity
Increased exposure of products and services
 Boundless universal accessibility

17. limitations
 Security, privacy issues
 technical limitations
 lack of trust and user resistance
Worldwide competition through
globalization

18. Social and cultural issues
Consumers are accustomed to touching
merchandise before buying (Egypt and
Mexico).
 Payment problem
 19 states have anti Spam laws
 Lack of Internet education.

19. Legal and political issue
• Government censorship and regulation = slow Internet
adoption.
– The Chinese government authorizes Web sites for citizen
access and keeps a tight reign on Internet cafés.
– Egyptian government agencies block Internet ventures due
to fear of losing tax money on direct sales to customers
outside the country.
– Barriers to exporting (tariffs + costly distribution channels)
are slowing the adoption of e-commerce.
• BUT a global community connected by the Internet should
emerge over time, fueled by:
– The benefits of connecting multinational businesses,
– The lure of B2B e-business activity,
– Increasing consumer

20. Opportunity
 internationally more than 33 % of surfers buy
online
 e-marketing reduces prices
 huge potential growth ( 70 % rural
population)
 e-intermediaries
 affordable computers and internet
connectivity

21. example

22. E marketing in india