Building your personal brand is still possible even in a world that's polluted with an infinity of aspirational online and social media influencers. Having influence and building your own personal brand can be -- and often are -- different things entirely.

1. Building Your Personal Brand Can Change
Everything in Your Life Well Beyond Social
Hashtag: #gtpb
Twitter: @chrisabraham
Google+: google.com/+ChrisAbraham
Facebook: facebook.com/chrisabraham
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Slideshare: http://bit.ly/gtpbdeck
XCPD-732 Social, Mobile and Search Marketing
Georgetown University School of Continuing Studies
Professor Shashi Bellamkonda
April 7, 2017, 7:30pm

2.  Principal Consultant
 Avid Blogger/Contributor:
Your Speaker: Chris Abraham
2 @chrisabraham #gtpb

3. Personal Branding:
A Pound of Flesh Nearest the Heart
 Perception is reality people can’t read your
mind or your thought bubbles, they only know
you via what you write, say, tweet, post and
stream (thank god).
 Intimacy is the key to connecting there are
millions of people blogging, sharing, and
posting online – how are you different, how are
you better, how are you more brave, how are
you more interesting?
 You only own your own story I encourage
you to give ‘til it hurts, but only your own life
story – or your own fiction – is your own. Get
the consent of the people around you, always.
3 @chrisabraham # gtpb

4. You Are Your Content Not Who You Are
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 You don’t need to act people are really
interested in connecting to people who
inspire them or remind them of themselves
 Truth is the best policy because it’s
impossible to keep all your lies straight
 Your reputation is your reputation
building your online reputation effects
everything else
 There’s typecasting in social media if
you start with one persona and then
change your character, you might lose
your fan base from feelings of betrayal
@chrisabraham # gtpb

5. @chrisabraham
Blog Your Way in the Job You Want
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 Virtual reputation into the real world the
majority of all my campaigns and jobs
have been the direct result of my online
reputation
 I blogged my way into Edelman and
your next job can come from sharing your
strategic and tactical analysis of what’s
going on in the world
 My expertise came from my words
instead of my resume. Resume and
pedigree help for sure, but taking the
initiative to do your own unpaid analysis,
case study, or review (or prove your
influence as influencer) curries favor
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6. @chrisabraham
Always Err on the Side of the Permanence
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 I’m an old SEO fuddy-duddy so I invest my time,
energy, and my brand into content that persists and
can be discovered via search through algorithm
persistence
 SnapChat and WhatsApp are ephemeral, either
lifespan time-limited or in a walled chat garden
 Blogging and Social Media isn’t the only path
 YouTuber I am a huge consumer of YouTube and
have it connected to my TV via Chromecast. I would
love to become a YouTube god – I have a face for
radio
 Podcaster I am a huge fan of podcasting and would
love to host one. I love being a guest. Hugely popular!
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7. @chrisabraham
Crossposting is Close to Godliness
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 Don’t worry about Google at the end of
the day, personal brand is about
connecting, engaging, and winning over a
community of fans and birds of a feather
 After I post onto Biznology I also crosspost
to chrisabraham.com, Medium.com, LinkedIn,
and even onto Facebook Notes
 I make sure all posts crosspost to social
no matter what I write, record, video, podcast,
or post, I make sure I post once and share
everywhere – even on Pinterest.
 Whether you do it by hand
(recommended) or automagically, make
sure you do it – early and then often (for
evergreen content – don’t forget!
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8. @chrisabraham
Don’t Be Afraid of Buying Some Fanfair
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 The news has been abuzz with
bought buzz, views, followers and
friends – and it’s all true but it’s the
most poorly-kept secret and might
even be essential – at least early on
 Buying traffic to get the ball rolling
is something I recommend to all my
clients – and there is little to no
discernment as to how you got those
numbers
 A couple-few hundred dollars paid
to FastFollowerz to go from zero to
10,000, 25,000, or 50,000 followers
can get your personal brand rolling –
then it’s up to you to take it to the next
level
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9. You Blog is Your Headquarters
 Social Networks Aren’t Forever no matter what,
Facebook and Linkedin and Twitter won’t be Around
forever
 My favorite social network was first called Utterz. It is no
longer.
 Your Blog is Your Calling Card when you post to
Medium or on LinkedIn or on a corporate blog, copy to
your home site as well. It’ll always be there. All brand
roads lead to you
 Register Your Own Domain and Host Your Own
Blog don’t rely on a free service like Medium or
Blogspot
 I recommend choose WordPress (do as I say)
9 @chrisabraham # gtpb

10. Any Questions?
10 @chrisabraham # gtpb

11. @chrisabraham
Final Words
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“Hugs not horns”
– Chris Abraham
“Be kind, for everyone you
meet is fighting a hard battle”
– Philo of Alexandria
(or Plato or Ian MacLaren or John Watson)
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12. @chrisabraham
This presentation is already up on SlideShare: bit.ly/gtpbdeck
Email: chris@gerr.is
Mobile: +1 202-352-5051
Twitter: @chrisabraham
Google+: google.com/+ChrisAbraham
Facebook: facebook.com/chrisabraham
LinkedIn: linkedin.com/in/chrisabraham
Blog: chrisabraham.com/blog
Contact Me Any Time
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