Digital Marketing Directions: Key Trends Driving Your Marketing Next Year with Tim Peter and introduced by Chris Abraham. Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future. In this webinar with Tim Peter, you’ll find out the key trends driving your customers’ behavior and how to use those trends to grow your brand and your business. Tim will uncover: • How customer behaviors have changed and what that means for your business • What customers care about when searching, browsing, and buying • The role search, social, and mobile will play in your marketing and e-commerce activities • Best practices for building audiences and customer acquisition in your digital marketing activities In this free 30-minute Biznology® webinar, Tim Peter describes the major trends driving your business this year and beyond. More importantly, he will explore how you can leverage these trends to grow traffic and sales for your business. Don’t find yourself on the outside looking in. Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, MENG (NJ Chapter), and Tim Peter & Associates Tim Peter is one of our authors at Biznology. He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue.

1. © 2014 Mike Moran Group LLCwww.biznology.com
Digital Marketing
Directions:
Key Trends Driving
Your Marketing Next
Year
Tim Peter
September 16, 2014
We’ll be starting
soon!
Thanks for joining!

2. © 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Your moderator for today: Chris Abraham
 Digital strategist and
technologist at
 Avid blogger/contributor
at:
2
@chrisabraham chris@gerriscorp.com 202-352-5051

3. © 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC3
Digital Marketing Directions:
Key Trends Driving Your
Marketing Next Year
Thanks to our sponsors
Tim Peter

4. © 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
Click the orange arrow
4

5. © 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
@tcpeter tim@timpeter.com 201-305-0055
5
Your speaker for today: Tim Peter
 President of
 Instructor at
 Author at

6. Digital Marketing Directions
The Key Trends Driving Your
Marketing Next Year

7. It’s All
E-commerce
Internet,
Everywhere
We’re All
Publishers
Now
Radical
Transparency
Deep
Customer
Insights
Disruption
& Disinter-
mediation
Changing of
the Guard

8. It’s All
E-commerce
Internet,
Everywhere
We’re All
Publishers
Now
Radical
Transparency
Deep
Customer
Insights
Disruption
& Disinter-
mediation
Changing of
the Guard

9. Internet,
Everywhere
Mobiles Wearables Usables Invisibles

10. Source: http://blogs.cisco.com/news/cisco-connections-counter/
• Almost 13.4 billion
Internet-connected
devices in the world
• Roughly 2 Internet-
connected devices
for every man,
woman, and child on
the planet

11. More people own mobile
phones than own
toothbrushes
Internet,
Everywhere

12. June, 2011: “The Special Rapporteur [of the
United Nations] considers cutting off users
from internet access, regardless of the
justification provided... to be... a violation of
article 19, paragraph 3, of the International
Covenant on Civil and Political Rights.

13. “The web is like
electricity. It’s just there.”
Eric Schmidt

14. Context is Queen
• Segment customer
behaviors by context
• Observe, measure, and
learn your customer’s pain
points in each
• Improve by aligning
customer experience with
context
Internet,
Everywhere

15. And if context
is queen,
guess what
that makes
content

16. We’re All
Publishers
Now

17. 204,000,000 emails sent
Source: Intel
We’re All
Publishers
Now

18. 90+ reviews
We’re All
Publishers
Now

19. 100,000 Tweets
We’re All
Publishers
Now

20. 208,000 photo uploads
We’re All
Publishers
Now

21. 30 hours of video uploaded
We’re All
Publishers
Now

23. 2+ million search queries
We’re All
Publishers
Now

24. Content is King
• Cut through the clutter
• Create content that is:
–Snackable
–Sharable
–Sharp
We’re All
Publishers
Now

25. Snackable
Sharp
Shareable

29. Next 5-10 years
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews
• 104,000 Tweets
• 208,000 photo uploads
We’re All
Publishers
Now

30. Internet,
Everywhere
Mobiles Wearables Usables Invisibles

31. Digital footprints

32. “You can never have too
much data. Bigger is
definitely better.”

33. Data is the Crown Jewels
• Highlights customer
behaviors, wants, and
desires
• Leads product, promotion,
placement and pricing
decisions
• Cannot be easily
duplicated by competition
Deep
Customer
Insights

35. Disney MyMagic+
RFID “tickets” and
purchasing

37. Data is the Crown Jewels
• Be willing to start small
• Anticipate, analyze, and
adapt to changing customer
needs
• Protect the crown jewels:
Privacy and security matter;
Protect your customers’
information like your business
depends on it
Deep
Customer
Insights

38. Keys to Your Kingdom Next YearIt’s All
E-commerce
Deep
Customer
Insights
Internet,
Everywhere
We’re All
Publishers
Now

39. Thank You
Web: timpeter.com
Phone: 201-305-0055
Email: tim@timpeter.com
Twitter: twitter.com/tcpeter

40. © 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC40
Need more help for your search marketing?
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 Learn what your customers need from search
 Understand what your customers are looking for
 Create content that satisfies your customers’
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 Implement a search marketing program to build your
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 Bid on paid search keywords intelligently and
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 Improve your return on investment with proper
measures and metrics
 Plan for future changes in the search engines and
in your marketing
 Sell that plan within your organization
Search Marketing
JumpStart Workshop
www.biznology.com/training

41. © 2013 Mike Moran Group LLC
© 2014 Mike Moran Group LLC
www.biznology.com
October 14, 2014
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Chris Abraham
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