This isn't the official Gerris capabilities deck but a preliminary draft. I call it the Kitchen Sink capabilities deck because I brainstormed everything Gerris is capable of into one very long deck that emcompasses everything, including the kitchen sink.

1. Capabi l i t ies Deck
info@gerr.is +1 202-351-1235

2. info@gerr.is +1 202-351-1235
Services
• Internet forensics
• Influencer marketing and outreach
• Blogger outreach
• Social media and message board marketing & strategy
• Community, blog, social media, and Wikipedia management
• Online brand amplification
• Book promotion
• Search engine marketing
• Online reputation and identity management
• Content marketing
• Inbound marketing
• Training & consulting
• Search engine optimization

3. Internet Forensics
• Uncover anonymous online identities
• Reveal owners of privately registered domains
• Track down sources of anonymous posts
• Discover sources of anonymized attacks or
info@gerr.is +1 202-351-1235
negative reviews
• Find out if your critics are real or if they are
your competitors
• Combine with online reputation management
to combat online crises

4. FedEx Case Study
• FedEx Guy Throwing My Computer Monitor
info@gerr.is +1 202-351-1235
video went viral on YouTube
• Client wanted the identity of the anonymous
person behind a viral video depicting a FedEx
driver throwing a computer monitor over the wall
of a residence
• We tracked down the original post (reddit) and
followed breadcrumbs to the original source
• Following digital trails, we found his real name,
contact info, address, and biographical
information (air show photographer, husband,
and owner of two labs)

5. Influencer Marketing
• We can research, identify, and engage the most
influential people in your space no matter how niche
• We find people in their communities and engage and
influence them there
We routinely get them to blog, tweet, pin, review,
Facebook, Google+, and post on your behalf
• Most influencers share across multiple platforms
• We have been doing earned media influencer
info@gerr.is +1 202-351-1235
marketing since 2003
• Influencers often include bloggers, reporters, trade
writers, journalists, YouTubers, forum members,
tweeters, passion players, hobbyists, Facebookers,
list owners, redditors, and plussers

6. Halyard Health Case Study
• Halyard Health (formerly Kimberly-Clark Health Care) needed
help promoting their health care–associated infection microsite in
the English, Latin American Portuguese, and Spanish-speaking
market
• Through a combined social media and blogger outreach
campaign, Gerris doubled traffic and a first page, number 4,
placement when searching for “health care–associated infection”
on Google
• Gerris discovered all the relevant blogs and influencers germane
to the issue of HAIs, immunodeficiency, and infection and
engaged them, earning their posts, tweets, and likes across both
the US and Latin American market
info@gerr.is +1 202-351-1235

7. Multilingual Capabilities
• Blogger and influencer outreach works outside the
United States and in other languages than English
• We have been doing blogger outreach, influencer
marketing, content marketing, online community
management, and social media marketing since 2007
• Language is not enough, each country is both made up
of language and culture
– Languages have included Latin American Spanish, Brazilian
Portuguese, Polish, German, Russian, French, Spanish
– Cultures have included Polish, Portugal, Argentinian, Colombian,
Australian, New Zealand, English, Welsh, Scottish, German, Austrian,
Swiss, French, Mexican, Hispanic, Chicano, Brazilian, Puerto Rican,
and others
info@gerr.is +1 202-351-1235

8. Blogger Outreach
• We identify and engage all the germane blogs on
behalf of our clients with three immediate goals
– Secure earned media mentions on hundreds of blogs, online media
info@gerr.is +1 202-351-1235
outlets, Twitter, Facebook, G+, etc
– Touch thousands of people in both your current market space as well
as aspirational markets for current and future growth
– True white-hat SEO, powerfully effective even post-Panda and
Penguin Google algorithms
• We can identify bloggers based on demographic,
psychographic, or geographic requirements
• Our clients have been local, national, international, and
even global in many languages and across many
cultures

9. A-List Blogger Outreach
• People are talking about you (and your product) no
info@gerr.is +1 202-351-1235
matter how niche your vertical
• Discovering these influencers where they live and
engaging them with what they want is Gerris’ expertise
• We have over a decade of experience identifying,
befriending, and engaging top-level influencers on
behalf of clients
• Gerris specializes in earned media campaigns,
earning you the most authentic reputations based on
interest, engagement, and excitement

10. Long-Tail Blogger Outreach
• Influence exists much deeper than just the top 25 journalists,
reporters, and bloggers—upward of 4,000+
– “We want you to take 50 million of us as seriously as you take one
reporter from The Wall Street Journal”—Cluetrain Manifesto
• There are thousands of influencers germane to your launch,
software, product, service, brand, book, app—no matter how
niche
• Gerris can identify and engage all the way down the long tail
into conversations and blogs that are deep in the conversation
• Clients include Mizuno, Sage, Kimberly-Clark, Alzheimer’s
Association, Fotolia, The Fresh Air Fund, Habitat for Humanity,
HSN, International Medical Corps, Mitsubishi, OLX, Brandsclub,
Sharp, Snapple, Snuggle, US Olympic Committee, AAFMAA,
Unity Productions, StockTouch, The Daily, NAHB, XYIENCE
info@gerr.is +1 202-351-1235

11. Mizuno Running Case Study
• Mizuno was virtually unknown in the US, with 7% brand
favorability and a $1.5 million marketing budget — just 1% of
category spend
• 80% of runners already know the brand and model of running
info@gerr.is +1 202-351-1235
shoe they intend to buy before they shop
• Gerris identified both the top running bloggers and athletes as well
as anyone and everyone blogging about running
• Every blogger received a free pair of shoes to try, to give them the
Mezamashii “brilliant run” experience as well as shoes to share
with readers
• 133 earned media blog posts, 1,350 Tweets, 40 other earned
media mentions over 6 weeks
• Brand favorability grew 54%, from 7% to 10.8%, in the first 5
weeks

12. Social Media Marketing
• From virtual online community management to modern social media,
we have been offering world-class online brand promotion since
1999
• We will help increase brand recognition, encourage interaction and
engagement, create content, share news and opportunities with
customers and prospects, help build a good online reputation,
promote your other social networking activities, respond to support
issues, improve engagement and accountability, and increase
awareness of your activities and culture
• We have helped companies put their best foot forward for
individuals, authors, celebrities, public figures, local, nonprofit,
corporate, national, and international brands with English, Spanish,
Portuguese, and others
info@gerr.is +1 202-351-1235

13. Message Board Marketing
• There’s a forum for everything
• Message boards and discussion forums are
where conversations start
• A message board discusses a single topic,
deeply, for decades
• It’s tricky to engage message boards but it’s
possible and very powerful
• We’ve been engaging in brand promotion
on forums since 2003
info@gerr.is +1 202-351-1235

14. Glock Case Study
• Bloomberg BusinessWeek reporter wrote a book
about Gaston Glock and the History of the Glock
pistol
• Paul M. Barrett reached out to Gerris to help
promote Glock: The Rise of America's Gun to
dozens of gun-centric message boards
• We were able to transparently get Paul engaged in
ongoing conversations about his book and also
involved in conversations about Glock
• Paul engaged in many admin-sanctioned “ask me
anything” threads on Internet forums
• We were able to convert anti-Bloomberg sport
shooting hobbyists into fans of the book
info@gerr.is +1 202-351-1235

15. Social Media Strategy
• We have been social media pathfinders for
info@gerr.is +1 202-351-1235
global brands since 2006
• We work with you on defining your goals and
building a social media strategy that best
manifests your vision
• We’ll develop your strategy based on what
you’ve done, what your competitors are doing,
and how you define success
• We’re happy to create the blueprints for you to
build, we can work with you to build it, or we can
be both architect and contractor

16. Online Community Management
• Too many companies have put too much money into
their online events and communities and not enough
into their community managers
• Online communities are never self-policing or self-moderating
• Online communities demand a strong leadership of
facilitators and activists to get and keep the
conversation started
• Gerris has been managing online communities since
info@gerr.is +1 202-351-1235
1999

17. Blog Management
The importance of having a good corporate blog has
become increasingly pivotal over recent years and can
really help boost your SEO results
We have trained bloggers on staff that can assist with
running and promoting your corporate blog
• Design, create, and launch a corporate blog
• Create an editorial calendar to manage the posting of
info@gerr.is +1 202-351-1235
articles
• Create and write content for the company’s blog that’s
geared toward creating buzz
• Generate traffic toward your site through relevant
content and sharing
• Encourage participation from online communities

18. Social Media Management
• Our team has set up and managed social media
profiles for national and global brands
• We have managed Facebook, Pinterest, Twitter,
Google+, and LinkedIn profiles in English, Latin
American Spanish and Portuguese.
• We’re happy to hand over the reins after we get
you started, continue to assist you in social
media content-creation, or take over and
maintain, monitor, and engage your fans,
followers, and friends over time
info@gerr.is +1 202-351-1235

19. Facebook Management
• You need a vibrant, popular, and engaging
Facebook Page (or pages) and we can help
• We’ll help you get started, we’ll guide you
along the way, we’ll assist your work, or we’ll
take the reins and become your social media
manager
• Services in multiple languages and cultures
• We have been designing, developing,
curating and producing Facebook Pages
since late 2007
info@gerr.is +1 202-351-1235

20. YouTube Management
• YouTube is a community first, a video sharing
info@gerr.is +1 202-351-1235
site second
• We’ll manage and promote your YouTube
channel or channels
• We’ll promote your content and channel
• We’ll engage your commenters
• We’ll optimize your channel for search
• We’ve produced for YouTube since 2005

21. Twitter Management
• Twitter serves as a platform to interact with potential
customers, and a place for previous customers to sing
your praises
• Hand your Twitter profiles over to us and we’ll develop
content, increase followership, follow the right people,
engage with followers, answer questions and help with
issues
• We’ll work with you to integrate Twitter with the rest of
your brand so that we become a seamless part of your
marketing, PR, and support structure
• We’ve been engaging on Twitter since 2007
info@gerr.is +1 202-351-1235

22. Wikipedia Management
• Wikipedians since March 2005
• Nearly a decade of content creation, curation,
info@gerr.is +1 202-351-1235
correction
• Clients include national brands, chains,
restaurants, celebrities, controversial figures,
and politicians
• Experience in Wikipedia crisis response
• Offer Wikipedia strategy and services

23. Social Media Audit
• Assess the current status of your current social
info@gerr.is +1 202-351-1235
media efforts
• Determine the current level and tone of buzz
about your company on social media
• Report on how your efforts compare to your
competitors
• Clients have included Strayer, Petsmart
Charities, Caliburger, Wells Fargo, Mitel, CIT
Energy, Beech-Nut, AAFMAA, Snikiddy, Purina

24. Social Media News Release
• Web sites are terrible at storytelling
• Social media news releases (SMNR) offer easy-to-understand
all-in-one information resources
• We develop next-generation press releases
optimized for social media sharing
• Capable of localizing SMNRs specifically for any
info@gerr.is +1 202-351-1235
language and any culture
• SMNRs developed for Mizuno, The Daily,
StockTouch, Fresh Air Fund, Kimberly-Clark, HSN,
OLX, Habitat for Humanity, International Medical
Corps, US Olympic Committee, and others

25. Social Media Newsroom
• Every corporation needs to communicate with
the media, prospects, and investors
• Make it as easy for researchers, journalists,
reporters, and investors to learn all about you as
easily as possible
• We can integrate, design, populate, and update
your newsroom – or you can do it yourself
• We’ve been designing newsrooms for major
info@gerr.is +1 202-351-1235
corporations since 2006

26. Social Media Monitoring
• People are already talking about you
• We have been monitoring online conversation
info@gerr.is +1 202-351-1235
since 2003
• Experience doing historical research,
competitive business research, and real-time
social media and mainstream media monitoring
and reporting
• Clients include Smuckers, Emergent
Biosolutions, Purina, Petsmart Charities, Wells
Fargo, Mitel, and others

27. Online Brand Amplification
• Gerris has access to proprietary tools and
networks that can powerfully amplify social sharing
• We can amplify your content marketing by sharing
it across hundreds of real Twitter, Facebook,
LinkedIn, and Google+ profiles
• Examples include getting our members to
– Like your Facebook page
– Pin a product on Pinterest or follow a Pinterest board
– Follow you on Twitter
– Follow your company on LinkedIn
– Join a MailChimp list
– Post a review on Glassdoor
info@gerr.is +1 202-351-1235

28. Online Book Promotion
• Publishers have all but abandoned all but their top
info@gerr.is +1 202-351-1235
writers
• Winning a book contract is only the first step
towards being a New York Times bestselling author
• Gerris can take over the pre- and post-publication
heavy lifting of your online book promotion
• Access all the influencers before your book even
hits the shelves
• We will set up, grow, populate, and promote your
social media channels across Facebook, Twitter,
Pinterest, LinkedIn, Google+ and others
• Shepherd influencers to write reviews both online,
on blogs and social media, and on book review sites

29. SEMInc Case Study
• Bill Hunt and Mike Moran contracted Gerris to
promote the 3rd edition of their bestseller, Search
Engine Marketing, Inc.
• Identified and engaged more than 500 SEO,
SEM, social media marketing, social media
strategy, advertising, and digital influencers,
offering them both digital and physical galleys of
the book
• Offered interviews and exclusive access to the
pre-release book and the book authors
• Followed up with requests for reviews, tweets,
info@gerr.is +1 202-351-1235
posts, and online book reviews

30. Search Engine Marketing
• We’ve been improving the search results since 1997
• More than SEO, SEM includes site speed, optimization for
search, site architecture, keyword optimization, content-creation,
social media integration, site popularity, content
sharing, Google/Yahoo!/Bing-integration, organic content or
site mentions, etc.
• In 2015, organic search success demands technological
skill, generous quality creation, and a commitment to
persistent online engagement
• Social media and content marketing is the secret
• We posses the technological expertise and over a decade
in social media to get you to the top of organic search
info@gerr.is +1 202-351-1235

31. Online Reputation Management
• You are judged primarily by the first page of
info@gerr.is +1 202-351-1235
search results
• 53% of users don’t go past the first two
results, 89% don’t go past Page 1, and 99%
of users don’t go past Page 2
• We can armor your reputation before a crisis
or repair negative search results after
• We’ve helped CEOs, tycoons, politicians,
financiers, public figures, high-wealth
individuals, corporations, and celebrities

32. Online Identity Management
• We help people looking for you find you
• You are your online presence
• Dominate your brand in search, on social
info@gerr.is +1 202-351-1235
media, via domain names
• Control the first page of search
• Control your brand online
• Influence your reputation on Wikipedia
• Armor yourself against online attacks
• Prepare and respond to crises online

33. Content Marketing
• Content marketing is any marketing that involves the creation and
sharing of media and publishing content in order to acquire and
retain customers
• We work with you to create, distribute, and propagate relevant and
info@gerr.is +1 202-351-1235
valuable content
• We are communicators, bloggers, writers
• We can distribute this content across social profiles through both
organic and placed shares
• We can place your articles into the trades, top websites, online
journals and blogs
• We work with you to attract, acquire and engage a clearly defined
target audience in order to drive profitable customer action

34. Inbound Marketing
• Every organization needs to become a publisher,
especially in light of how Google is integrating social
sharing into organic search
• Inbound marketing focuses on creating quality content that
pulls people – and also search robots – toward your
company and products
• Blogs, podcasts, video, eBooks, newsletters, whitepapers,
SEO, and social media marketing are ways of creating
compelling content in order to woo search engine robots
and human visitors alike
• Sales and traditional marketing can greatly benefit from
committed and persistent inbound marketing
info@gerr.is +1 202-351-1235

35. Training & Consulting
• We’re happy to teach you to do everything we
info@gerr.is +1 202-351-1235
do: we who can do, also teach
• We’re also available for consulting, by the hour,
day, or by project
• Anything that Gerris offers as a service, we also
offer in the form of classes, webinars, personal
coaching, process counsel, or as business
consultants

36. Search Engine Optimization
• SEO is mandatory in today’s completive organic
info@gerr.is +1 202-351-1235
search market
• SEO is much more than just keywords, meta
tags, and copywriting
• Google, Bing, and Yahoo! demand deep tech,
content creation, and social media integration
• We at Gerris know social, search the Internet,
technology, the web, hosting, and content
• Giving brand completive online tune-ups since
1997

37. info@gerr.is +1 202-351-1235
Clients

38. About Gerris digital
• Gerris digital is a full-service digital strategy consulting.
• Gerris digital's experience and skills cover digital PR, digital marketing,
social media marketing, influencer outreach, blogger outreach, online
engagement, online reputation management (ORM), search engine
optimization (SEO), online crisis management and response, online brand
promotion, online brand protection, online and social media storytelling,
online monitoring, social media staffing, social media training, blogging
training, social media best practices, and search engine marketing (SEM).
• Gerris is the brainchild of Chris Abraham, recognized master of blogger
outreach, social media strategy, content marketing, digital PR, online
reputation management, and search engine optimization.
• A pioneer in online social networks and publishing, with a natural facility for
anticipating the next big thing, Chris is an Internet analyst, social media
strategy consultant, and advisor to the industries' leading firms.
info@gerr.is +1 202-351-1235