"Extending the Reach and Influence of Nonprofits with Social Media" presented to the United Way on 4 June, 2013. This is only my portion of the presentation -- there are other presenters. I will add the whole deck when I get their approval.
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Identifying & Creating Nonprofit Content and Content Strategy
1. United Way Worldwide
Identifying & Creating Nonprofit Content
and Content Strategy
Extending the Reach and Influence of
Nonprofits with Social Media
#nonprofitsm
2. June 4, 20132
Chris Abraham is a leading expert in digital: online reputation
management (ORM), Internet privacy, social media marketing and
digital PR with a focus on blogger outreach, blogger engagement
and Internet crisis response.
Email: chris@unisonagency.com
Twitter: @chrisabraham
Google+: rnnr.us/plus
Facebook: facebook.com/chrisabraham
LinkedIn: linkedin.com/in/chrisabraham
Blog: chrisabraham.com
Mobile: +1 202-352-5051
Hashtag: #nonprofitsm
Chris Abraham
#nonprofitsm
3. June 4, 20133
• Your Organization
• Your illustrious history
• Your noble vision
• Your past wins
• Your narrative
• Your Staff
• Empower personal brand development
• Your Industry
• Industry news and happenings
• How do you influence the industry?
• How does your industry influence you?
Content Strategy
#nonprofitsm
4. June 4, 20134
• Your Issue
• Stop preaching to the choir
• No inside baseball or wonking out
• Remediate, remediate, remediate
• The News
• The news effects us all
• How are you part of the news?
• How does it effect your nonprofit?
• The Influencers
• Share the news of others – best way to connect
• People always notice retweets, shares, etc
Content Strategy
#nonprofitsm
5. June 4, 20135
• Social Media
• Online Influencers (Facebook, Twitter, LinkedIn, etc)
• Twitter Lists (Create Your Own or Discover Public Lists)
• Keywords & Hashtags (Hitchhike or Create)
• Who do the influencers follow?
• Mainstream Media
• Mainstream Media Clipping Services (Meltwater News)
• Mainstream Media Email Alerts (WaPo, FT, NYT, etc)
• Organizations’ & Associations’ Email Lists
• Internet Search
• Google Alerts
Sourcing News
#nonprofitsm
6. June 4, 20136
• Feeds & Newsreaders
• Netvibes
• NewsBlur
• Feedly
• The Old Reader
• Reeder
• NetNewsWire
• Flipboard
• (TweetDeck)
• Blogs
• Alltop, Technorati, Google Search, Blogroll
Sourcing News
#nonprofitsm
22. June 4, 201322
Outsourcing
When social media isn’t your core competency
Or, let’s be honest, you really hate social media
• When you can’t put the time in to do the reading
• When you don’t enjoy doing the writing
• When you haven’t mastered the art of social media
grammar, protocol, hash tagging, semantics, timing, or
format
• When you’re not yet in tune with the social mediasphere
When you need to extend and expand the
volume, texture, and consistency of your content coverage
• Social media is a 24/7/365 commitment
#nonprofitsm
24. June 4, 201324
Thank You!
If you have any questions at all, you can reach me directly:
Email: chris@unisonagency.com Mobile: +1 202-352-5051
Twitter: @chrisabraham
Google+: rnnr.us/plus
Facebook: facebook.com/chrisabraham
LinkedIn: linkedin.com/in/chrisabraham
Blog: chrisabraham.com
Socialmedia.biz: socialmedia.biz/author/chrisabraham
Biznology.com: biznology.com/author/chrisabraham/
Huffington Post: huffingtonpost.com/chris-abraham/
#nonprofitsm