Unison Agency Case Studies

ASTRAZENECA co MMunication
WEB S
Web

MAINTAINING THE SUCCESSFUL CHALLENGE
AstraZeneca, one of the world’s largest pharmaceutical

CHARACTERISTICS OF A BRAND companies,needed to revamp their communications, both internally
and externally. Specifically, the company needed a way to easily
communicatethe benefits and requirements of its Prescription
WHILE PROVIDING A MODERN Assistance Program for Medicare patients.

FACELIFT. UNISON BRANDING
SOLUTION
AND PACKAGING TAKES Unison’s engagement with AstraZeneca consisted of three major
phases. In its first stage, Unison helped to redesign internal
ALREADY EXISTING STRENGTHS corporate communications at AstraZeneca, debuting a new palette of
presentation graphics and formats for use within the company. The
new visual language introduced by Unison injected some modernity
OF A PRODUCT AND EXPOSES into adecades-old company. In its second stage, Unison designed “AZ&Me,”
a website targeted toward Medicare patients to explain the particulars
THEM TO THE CONSUMER. of Medicare and the Prescription Assistance Program. The site

ASTRAZENECA 202.337.7887 UNISONA GENC Y.C OM

was designed to effectively and intuitively communicate complex ABOUT UNISON
information to AstraZeneca’s customers. In its third stage, Unison Unison delivers design, branding, interactive and strategic com-
designed two parallel sites for AZ’s cholesterol drug, Crestor. The munication services to help companies develop unique and effec-
two sites, one targeted toward doctors and one toward consumers, tive brands. Unlike many creative-only or strategy-only agencies,
demonstrated the proven results of the drug in trials and explained Unison’s multi-talented team of strategists, designers, writers and
what symptoms and conditions Crestor could improve. technical developers provides a broad, 360-degree vision of each
communications challenge.
RESULT
AstraZeneca was more efficient at patient outreach and education. CONTACT
Complex insurance policies were made understandable to patients 1010 Wisconsin Ave., NW
and the personalization of the “AZ&Me” site, based on the patient’s Suite 400
prescription needs, made the prescription process intuitive for a Washington, DC 20007
key market segment that is as a whole less Internet-savvy than the
population at large. Patrice Samara
Executive Director of Strategic Communications

P. 202.337.7887
E.patrice@unisonagency.com

®
ASTRAZENECA

AVALON PHARMA BRANDING
Movie Production
PRODUCT PACKAGING
eMarketing
Web

CLIENT’S BRAND HAS BEEN CHALLENGE
The client is a Saudi company and a leading pharmaceutical pro-

COMPLETELY RE-DESIGNED AND ducer in the Middle East. Given its ambitious expansion plans in both
product mix and new market entry, the company needs an integrated
approach to marketing. Re-evaluating the equity of the existing brand
BROUGHT INTO A was a necessary first step. The client needed a plan that would be
fitting of a regional leader in the pharma industry and would be a
MODERN MARKET. powerful presence in an increasingly competitive industry.

SOLUTION
Unison brought out the whole package for this extensive engagement.
An extensive brand audit identified key areas of strength and areas
where improvement was needed in communicating quality, safety,
and value in the Middle East market. After engaging in a comprehen-
sive review process, Unison strategists, copywriters, and designers
began work on an overhaul of the Avalon name. The new brand mes-

AVALON PHARMA 202.337.7887 unisonagency.coM

sage and visual identity were at the heart of the re-positioning effort. ABOUT UNISON
The visual identity was extended to a new line of product packaging Unison delivers design, branding, interactive and strategic com-
designed to communicate safety and results, while moving from the munication services to help companies develop unique and effec-
generic look of the company’s previous packaging to that of a modern tive brands. Unlike many creative-only or strategy-only agencies,
global pharma company. In the engagement’s last phase, the brand Unison’s multi-talented team of strategists, designers, writers and
strategy was carried over to a new dynamic Web presence used to technical developers provides a broad, 360-degree vision of each
market the company not just in the Gulf but around the world. communications challenge.

CONTACT
RESULT 1010 Wisconsin Ave., NW
Client’s brand has been completely re-designed and brought into a Suite 400
modern market. Given a new strategy and more visually appealing Washington, DC 20007
look at all touchpoints, the company is in a much stronger position to
compete in many foreign markets. The company continues to meet Patrice Samara
or exceed its ambitious growth forecasts as it reinvents itself as a Executive Director of Strategic Communications
valued supplier of pharmaceutical and dermatological products to
individual consumers and institutional customers. P. 202.337.7887

®
AVALON PHARMA

Bahrain Branding
WEBSITE DESIGN
web
brochures
campaign

BRINGING A MESSAGE OF MIDDLE Challenge
Better familiarize Americans with Bahrain, its century-old friendship

EAST PROGRESS TO THE UNITED with the United States, and to further strengthen the region’s eco-
nomic stability through free trade. Provide an up-to-date resource
on news of the debate over free trade and highlight areas of impor-
STATES. UNISON IS PROUD TO tance to U.S. members of Congress and U.S. business community on
Bahrain.
SHARE THE GULF’S MOST OPEN
CULTURE AND MARKET WITH THE Solution
Unison created a comprehensive identity program composed of a logo
REST OF THE WORLD. and tagline (Bahrain: Gateway to the Gulf), a themed website bahrain-
gateway.org designed and written advertising copy for the Hill and Roll
Call publications, created a brochure for U.S. Congress on the subject of
Bahrain, implemented an e-mail marketing campaign, online marketing,
developed new collateral for the Embassy staff (Business cards, letter
head, envelopes), and other assets t-shirts, mugs, bags,
and pens.

Bahrain 202.337.7887 unisonagency.coM

In September 2004 after the signing of the Free Trade Agreement in ABOUT UNISON
Washington DC Unison produced two high profile trade and invest- Unison delivers design, branding, interactive and strategic com-
ment focused events for Bahrain in New York, NY. Please see links munication services to help companies develop unique and effec-
below for event details. tive brands. Unlike many creative-only or strategy-only agencies,
Unison’s multi-talented team of strategists, designers, writers and
technical developers provides a broad, 360-degree vision of each

CONTACT
1010 Wisconsin Ave., NW
Suite 400
Washington, DC 20007

Patrice Samara

P. 202.337.7887

®
Bahrain

Bank of Georgetown branding
Movie Production
web
eMarketing
brochure
bank card
kiosk

WASHINGTON’S FINEST Challenge
Create an entirely new brand for the soon to launch Bank of Georgetown.

COMMUNITY BANK DESERVES
Solution
AN EQUALLY FINE LOGO AND The Bank’s new logo builds upon a neighborhood metaphor based on a
common sight around Georgetown: the steady and rhythmic pattern of
WEB DESIGN. COMBINING oars propelling crew shells along the Potomac.
The logo, and its subsequent branding initiative, draws upon a theme of
COMMUNITY AND TEAMWORK teamwork and collaboration. launch Bank of Georgetown sees itself as a
neighborhood bank; one intent upon supporting the people and the busi-
INTO ONE IMAGE. nesses of the community on a personal and professional level.

result
The new identity achieves premium market appeal with an elegant and
contemporary design that provides visual impact and serves to differenti-

BANK OF GEORGETOWN 202.337.7887 unisonagency.coM

ate the Bank in a highly-competitive industry. The initial presentation ABOUT UNISON
likewise establishes a clear brand architecture that can adapt as the bank Unison delivers design, branding, interactive and strategic com-
grows in the Washington DC metropolitan area and beyond. munication services to help companies develop unique and effec-
tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
BANK OF GEORGETOWN

BROADSPAN IDENTITY
Movie Production
WEB
eMarketing

Formerly named EMEA CHALLENGE
Broadspan began its corporate operations in 2002 as EMEA Enter-

Enterprise Solutions, prise Solutions in Doha, Qatar, where it built a solid reputation deliv-
ering infrastructure technology services and consulting in enter-
prise businesses. Anticipating new investments and the expansion
Broadspan steps forward of their operations outside of the Middle East and North Africa, the
management and board of directors of EMEA decided to embark on
with a new name and a comprehensive rebranding effort. After a lengthy bidding process,
they selected Unison to craft their new image and outreach strategy.
outreach strategy, SOLUTION
developed and designed To attract a new round of investment from partners in the United
States, while increasing its service and product offerings, particular-

by Unison. ly in the areas of physical security services, education, and training
programs, Broadspan needed a more universal corporate identity
that communicated the essence of their core business. EMEA wanted
a new brand to convey its track record of providing customer-centric
solutions for critical technological and professional services.

BROADSPAN 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
Unison developed a new name, Broadspan, that implies the global Unison delivers design, branding, interactive and strategic com-
character of the business as well as the value of partnering with munication services to help companies develop unique and effec-
the organization. Unison also developed a handsome visual identity tive brands. Unlike many creative-only or strategy-only agencies,
system, complete with market collateral, and unveiled a website to Unison’s multi-talented team of strategists, designers, writers and
herald the company’s new era of growth. Large-scale graphics and technical developers provides a broad, 360-degree vision of each
a cool color palette give Broadspan a sleek, polished look, highlight- communications challenge.
ing the company’s key capabilities while creating a striking personal-
ity that sets the stage for their new business model. Accompanying CONTACT
marketing collateral complement and support Broadspan’s new 1010 Wisconsin Ave., NW
image, and emphasize Broadspan’s continued growth. With Unison’s Suite 400
creative vision, Broadspan is poised to become a world-class pro- Washington, DC 20007
vider of technology, security, and telecommunications needs.
Patrice Samara

P. 202.337.7887

®
BROADSPAN

CARBON-X BRANDING
Web
STATIONERY

Carbon-x: Clean design. CHALLENGE
Carbon-x, a new venture based out of La Paz, Bolivia, needed a new

For a cleaner world. logo and website to coincide with their official business launch. The
new identity needed to stand out in a crowd as a number of business-
es have flocked to the nascent carbon emission credit market created
by cap and trade regulations. With the market still in its infancy,
Carbon-x needed to project that it was uniquely qualified to navigate
its complexities and offer the most value to their clients and partners.

SOLUTION
Unison produced a new visual identity centered around the idea of
connection. The logo, a stylized carbon ring, is not only a clear allu-
sion to Carbon-x’s name, but also to the element at the center of the
entire cottage industry of emissions trading. The ring also signifies
Carbon-x’s position as a node in the value chain of trading emissions
credits, engaging with its Latin American agents, financial institu-

CARBON-X 202.337.7887 unisonagency.coM

tion investors, and clients. The creation of value is circular, not only ABOUT UNISON
economic but also environmental as market forces work to reduce Unison delivers design, branding, interactive and strategic com-
emissions. As Carbon-x links emission-reducing projects with capital munication services to help companies develop unique and effec-
investors, the creation of economic value and a cleaner, safer world tive brands. Unlike many creative-only or strategy-only agencies,
will continue to build upon itself. Unison’s multi-talented team of strategists, designers, writers and
RESULT
The new Carbon-x logo and website (launching in October 2008) CONTACT
reflects the unique point of differentiation Carbon-x uses to its advan- 1010 Wisconsin Ave., NW
tage: an extensive network of agents in Latin America who can link Suite 400
global clients with only the most promising agricultural and industrial Washington, DC 20007
projects that will generate returns not only for financiers, but also for
the world as a whole through emissions reduction. Patrice Samara

P. 202.337.7887

®
CARBON-X

Cassidy & associates video Production
Movie production
web
eMarketing
advertising

UNISON PROVIDES AN Challenge
Cassidy & Associates, a leader in the government relations industry

ARRESTING, REFRESHED IMAGE for over thirty years, came to Unison looking to promote its recent
work in higher education, healthcare and energy policy. In addition to
showcasing these recent accomplishments, Cassidy wanted to high-
FOR THE MARKET LEADER IN AN light its role as a leader in the rapidly evolving field of energy policy.

EVOLVING INDUSTRY.
Solution
BLENDING HERITAGE AND Unison decided to produce a documentary-style video reviewing
Cassidy’s remarkable accomplishments, as well as a series of banner
LEADERSHIP WITH NEW IDEAS ads promoting the acumen of two Cassidy associates who are at the
forefront of energy policy. Unison undertook an exhaustive content

AND INNOVATIONS. research and image evaluation process to develop the script and
select final imagery from literally thousands of photos. A script went
through numerous revisions, voiceover was recorded and the final
product was developed in Flash.

Cassidy & associates 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
The final result was a stunning five-minute video and a series of Unison delivers design, branding, interactive and strategic com-
creative promotional banners solidifying Cassidy’s distinctive identity munication services to help companies develop unique and effec-
as a leader in both the government relations industry and the crucial tive brands. Unlike many creative-only or strategy-only agencies,
sector of energy policy. The pieces provided an elegant and concise Unison’s multi-talented team of strategists, designers, writers and
overview of Cassidy’s remarkable history and exceptional positioning technical developers provides a broad, 360-degree vision of each
for future shifts in the political landscape and reintroduced existing communications challenge.
Cassidy clients to the firm they only thought they knew.
CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
Cassidy & associates

Chartwell branding
Movie Production
web
eMarketing
brochure

A DESIGN WITH ROOM TO GROW. Challenge
Chartwell International, a multi-industry holding company which

A COMPANY WITH FORWARD focuses on the development of natural resources, management of
waste disposal, and improvement of rail transportation, wanted a
unique corporate identity that would reflect the company’s vision and
MOMENTUM. UNISON DESIGNS operational strengths.

A UNIFORM IDENTITY FOR A
Solution
MULTI-SECTOR CORPORATION Unison created a new logo that embodies the energy, forward mo-
tion and potential of the company. A circular logo composed of two
EXPANDING STRATEGICALLY. arrows in blue and green, the motif embodies continual motion and
an environmental perspective. In addition, Unison created an easily
navigable website which reflects the expertise of the company, with a
vibrant color scheme and eye-pleasing layout.

chartwell 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
Chartwell’s new logo and website creates presence in its industry Unison delivers design, branding, interactive and strategic com-
and offers increased accessibility to the general public and enhances munication services to help companies develop unique and effec-
Chartwell’s prospects for growth and expansion. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
chartwell

coba capital branding
Movie Production
web
eMarketing

WISDOM, BLENDING Challenge
Coba Capital, LP , a limited partnership private equity fund that

INTELLIGENCE AND EXPERIENCE: invests globally in small- to medium-sized businesses, came to
Unison with the task of creating a brand identity that represented and
emphasized the capabilities and strengths of the firm.
THE FUNDAMENTALS OF A
STRONG PRIVATE EQUITY FUND. Solution
Unison delivered a clean and simple design for Coba that established
UNISON CREATES A NEW and brought forth the firm’s wisdom and experience in an elegant and
understated way. The new Coba logo flowed from the Russian word
ELEGANT AND CONFIDENT “coba” meaning “owl,” as a symbol of Coba’s sage investment phi-
losophy. This theme was carried forward through a Unison-designed

IDENTITY. dynamic website at www.cobacapital.com with intuitive navigation
and rich in vibrant red tones that further emphasized the firm’s
energy and strength. The brand identity both captures the viewer’s
attention while exuding elegance and intelligence.

coba capital 202.337.7887 unisonagency.coM

RESULTS ABOUT UNISON
The resulting new brand identity and website keeps up with Coba’s Unison delivers design, branding, interactive and strategic com-
rapid ascent in the highly competitive private equity field, allowing munication services to help companies develop unique and effec-
them to gain recognition while putting forth an image of strength. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
coba capital

contrack branding
Movie Production
web
eMarketing
brochure
fleet

GLOBAL REACH, LOCAL IMPACT. Challenge
A leading engineering, procurement, and construction company that

UNIQUE AND VISIONARY operates on an international scale, Contrack International required
Unison’s strategic and creative guidance as part of an ongoing brand
consulting relationship.
CONSTRUCTION PROJECTS FOR
DIVERSE COMMUNITIES. UNISON Solution
Unison worked to provide logo on identity services, create market-
BUILDS A BRAND AND SITE FROM ing collaterals, and launch a fresh, dynamic website. The holistic
approach offers Contrack increased opportunities for efficiency and
THE GROUND UP. force within its field. Unison’s efforts serve to reposition Contrack in
a manner appropriate for a company of their size and global reach.

Contrack 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
The new website enables Contrack to cut across cultural, language, Unison delivers design, branding, interactive and strategic com-
and geographic borders to make an impact upon the international munication services to help companies develop unique and effec-
business community. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
Contrack

corchos packaging
Movie Production
eMarketing

MESSAGE IN A BOTTLE: UNISON’S CONCEPT
Corchos, a family-owned winery, needed a brand identity and pack-

PRODUCT PACKAGING DESIGN aging design that would stand out in a fragmented industry where
wineries both large and small are competing for “cellar share.”

UNCORKS A SMALL FAMILY
SOLUTION
WINERY’S POTENTIAL. The Unison brand development strategy centered around the winery’s
ancestral roots in northern Spain. This unique territory, with its cli-
mate and soil ideal for growing wine grapes, became the centerpiece
around which Unison designers found inspiration. Product packaging
centered on earthy tones and clean, uncomplicated lines that gave
the bottles an understated air.

corchos 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
The new Corchos-branded bottles captured the artistic spirit of Unison delivers design, branding, interactive and strategic com-
winemaking. The brand pays homage to the soil where its grapes take munication services to help companies develop unique and effec-
root, while its minimalistic design maintains the degree of sophistica- tive brands. Unlike many creative-only or strategy-only agencies,
tion and class required of a small family-owned wine. Unison’s multi-talented team of strategists, designers, writers and

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
corchos

Core branding
Movie Production
web
eMarketing
brochure

AN ARCHITECTURE AND DESIGN Challenge
Launch an improved web presence for a nationally recognized archi-

FIRM WITH A STRONG DESIGN tecture and design firm.

PHILOSOPHY NEEDS A WEBSITE Solution
Unison developed coredc.com, a new site powered by Fuseon®
TO MATCH. UNISON PROVIDES Unison’s content management solution—an intuitive, Web-based in-
formation publishing system. The comprehensive web site includes
A SITE THAT INCORPORATES in-depth illustrated case studies; an overview of the firm’s history,
philosophy, leadership and scope of work; listings of CORE clients
BUILDING DESIGN AND and projects, and complete bibliography and awards documentation
from the firm’s first 13 years.

CREATIVITY. The expanded size and redesigned formatting showcases CORE’s
expanded portfolio of work, which has increased from just a dozen
or so images to more than 150 for viewers to enjoy and gain a better
understanding of the firm’s diversity, talent, quality of work and
award-wining designs.

core 202.337.7887 unisonagency.coM

Unison created a unique and customized format with the Cold Fusion ABOUT UNISON
package that will allow for in-house monitoring and updating of the Unison delivers design, branding, interactive and strategic com-
site with an intuitive back-end dashboard to manage all aspects of munication services to help companies develop unique and effec-
publication. This client-managed function will bring timely sharing tive brands. Unlike many creative-only or strategy-only agencies,
of news and information with CORE’s clients, the media, professional Unison’s multi-talented team of strategists, designers, writers and
colleagues and potential clients though new software that will easily technical developers provides a broad, 360-degree vision of each
allow for regular electronic newsletter. communications challenge.

CONTACT
The all-new coredc.com is more representative of CORE’s position Suite 400
in today’s architecture and design market. The site offers greatly Washington, DC 20007
enhanced capabilities in terms of online marketing, communicating
with existing clients and reaching out to potential clients. Patrice Samara

P. 202.337.7887

®
core

CHRIST CHURCH web
Movie Production
eMarketing
GEORGETOWN

Bringing the Word to the CHALLENGE
Christ Church, Georgetown, an Episcopal congregation located in

Web: Unison Designs Site for the heart of Georgetown, needed a new website in order to more ef-
fectively communicate with its congregation and reach out to new po-
tential churchgoers. The leadership of the church also needed a Web
Christ Church, Georgetown design solution that would allow them to update the site frequently
without extensive knowledge of Web programming.

SOLUTION
Unison’s team of designers, strategists, and copywriters developed
an entirely new Web presence for the historic Georgetown institution.
The motif used for the site—from color scheme to imagery to type-
faces—was chosen to reflect the reverence and austerity of Christ
Church. The website opened new lines of communication between the
Church and its parishioners, allowing the Church to send newslet-
ters, process tithes, and host audio recordings of choral music and
worship services, all online. Unison deployed its proprietary Fuseon
content management system to allow the Church staff to add more
information to the site quickly and easily. “Obviously when designing

CHRIST CHURCH GEORGETOWN 202.337.7887 unisonagency.coM

a site for a church, the key consideration is maintaining the austerity ABOUT UNISON
and reverence which parishioners bring to their congregation. The Unison delivers design, branding, interactive and strategic com-
new site is designed to be elegant and traditional, in line with the munication services to help companies develop unique and effec-
church’s rich history, but also integrate new methods of communica- tive brands. Unlike many creative-only or strategy-only agencies,
tion to strengthen the relationship between the pew and the pulpit,” Unison’s multi-talented team of strategists, designers, writers and
said Unison creative director Julius Talvik. technical developers provides a broad, 360-degree vision of each
RESULT
With Unison’s helping hand, Christ Church has transformed their CONTACT
online presence with innovative ways to reach out to their parishio- 1010 Wisconsin Ave., NW
ners as well as the Georgetown community as a whole. The Unison- Suite 400
designed Christ Church Georgetown site, set to launch in early June Washington, DC 20007
2009, will enhance the image of the Church and allow the public to
find out more about Christ Church and how they can join the worship Patrice Samara
community. “Many thanks for your excellent work (and that of the Uni- Executive Director of Strategic Communications
son team),” said The Reverend Stuart Kenworthy, rector of of Christ
Church, Georgetown. P. 202.337.7887

®
CHRIST CHURCH GEORGETOWN

Cvent MULTIMEDIA
identity identity
WEBSITE DESIGN WEBSITE DESIGN
packaging packaging
ENVIRONMENTS
packaging
identity

EXPANDING AN INDUSTRY Challenge
Cvent, the largest online event registration company in the US, is

LEADER IN EVENT PLANNING relied upon by over 5,000 event planners. Although already a leader in
its field, Cvent wanted to broaden its audience. When Cvent developed
a cutting-edge suite of event planning tools, the company sought to
REQUIRED AN INNOVATIVE AP- market its benefits via the Internet. Cvent turned to Unison for cre-
ative vision and Internet expertise.
PROACH. UNISON PROVIDED A
UNIQUE VIRTUAL TOUR THAT CRE- Solution
In a comprehensive effort that touched upon all of Unison’s strengths,
ATES A FUN AND EASY TO USE IN- we storyboarded, designed, and produced an engaging Flash-based
module which highlights Cvent’s products in an attractive, persuasive

FORMATIVE GUIDE FOR CURRENT manner through music, flash images, and narration.

AND POTENTIAL CLIENTS.

Cvent 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
Unison’s work earned raves throughout the industry. “The Product Unison delivers design, branding, interactive and strategic com-
Tour is a great tool for us in that it gives our customers—and potential munication services to help companies develop unique and effec-
customers—a quick understanding of all that we have to offer. It also tive brands. Unlike many creative-only or strategy-only agencies,
does it in an extremely attractive way that gives those audiences a Unison’s multi-talented team of strategists, designers, writers and
whole new perspective on Cvent and what we can do,” said Eric Eden, technical developers provides a broad, 360-degree vision of each
Vice President of Marketing of Cvent. “We couldn’t be more pleased communications challenge.
with the result. Unison did a great job.”
CONTACT
Suite 400

®
Cvent

deepdish Web
MULTIMEDIA
e-Marketing

GRAMMY-WINNING DUO WITH Challenge
Develop a cutting-edge, technologically improved website for the

GLOBAL FANBASE NEEDS A Grammy Award-winning duo Deep Dish.

WEBSITE TO EXTEND THEIR Solution
Unison launched the vastly enhanced deepdish.com. Unison’s
REACH. UNISON SITE FINDS creative team implemented a sophisticated design that reflects Deep
Dish’s global popularity and cutting-edge style. On the technical end,
INSPIRATION IN THE RHYTHMS the new site is powered by Unison’s Fuseon® content management
solution—an intuitive, Web-based information publishing system.
AND SAMPLES OF THEIR MUSIC. Fuseon enables non-technical marketing teams at Deep Dish and affiliate

A STRATEGY WORTHY OF THE TOP companies to manage and publish up-to-the-minute event information,
tour schedules, productions, photos, streaming video, audio and news
announcements from any Internet-enabled location in the world. Likewise,
OF THE CHARTS. an exclusive, secure extranet was implemented for promoters, producers
and PR firms to access Deep Dish’s marketing and other digital material.

deepdish 202.337.7887 unisonagency.coM

The new site serves the needs of Deep Dish’s growing worldwide Unison delivers design, branding, interactive and strategic com-
audience and the digital-age requirements of the artists’ expanding munication services to help companies develop unique and effec-
production business. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
deepdish

DELTA FOX branding
web
brochure
fleet

BRANDING AND WEB SOLUTIONS CHALLENGE
A unique new startup approached Unison in need of a strong brand.

FOR AN AVIATION SUPPORT Delta Fox aviation, an aviation services company that provides fuel-
ing, maintenance, and hangar services to chartered planes, required
a brand that would resonate with a higher-end customer base, while
COMPANY ABOUT TO TAKE OFF. at the same time projecting the value message that became increas-
ingly important with rising fuel and other air travel costs.
COME FLY WITH US.
SOLUTION
From corporate identity design, to crew uniforms, even to the livery of
Delta Fox’s own fleets, Unison’s design touch everything. A stylized paper
plane symbolizes the spirit with which Delta Fox approaches aviation.
Delta Fox’s dynamic new website takes the viewer through the clouds
while presenting all the support services the company offers. The Delta
Fox DFerence, meanwhile, shows how costs can be cut by using Delta Fox
services to underscore the value that the company offers to its high-end
individual and corporate clients, who are still very aware of travel costs.

DELTA FOX 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
With a visually arresting new site and brand identity accompanying Unison delivers design, branding, interactive and strategic com-
the peerlessly pristine facilities on the ground at Manassas Regional munication services to help companies develop unique and effec-
Airport, Delta Fox is truly poised to take flight. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
DELTA FOX

DILIGENCE BRANDING
Web
BROCHURE

Unison branding creates a CHALLENGE
Re-brand and develop brand architecture for international risk

new identity for a leading management and security leader.

business intelligence and SOLUTION
Diligence’s senior management team and advisors are a who’s-who
risk management firm. It’s a of Washington diplomatic and ex-government officials. The brand
had to project the bona fides of this group while projecting a modern,
dangerous world out there. current appearance. Unison elected for a classic serif, uppercase
font and austere blue and silver/gray color palette that rightly imply
Unison can help. Diligence’s strength.

A clear brand hierarchy was then developed for DME—Diligence
Middle East —Diligence’s security firm doing business in high-risk
areas such as Iraq and the Gulf region.

DILIGENCE 202.337.7887 unisonagency.coM

RESULT CONTACT
Unison encapsulated Diligence’s authority and gravitas in an identity 1010 Wisconsin Ave., NW
system that draws upon the classic without looking dated. DME is Suite 400
given its own look and feel while remaining resolutely within the Washington, DC 20007
Diligence family.
Patrice Samara
ABOUT UNISON
Unison delivers design, branding, interactive and strategic com- P. 202.337.7887
munication services to help companies develop unique and effec- E.patrice@unisonagency.com

®
DILIGENCE

District of Columbia Branding
Movie Production
SIGNAGE
eMarketing
public Library

CONTEMPORARY CHALLENGE
As part of a renovation initiative, the District of Columbia Public

APPROACH TO A COMMON Library (DCPL) worked with Unison partner CORE Architecture + De-
sign to revamp several of its branch buildings. As part of the attempts
to redesign these spaces, DCPL engaged with Unison to create
NEIGHBORHOOD SYMBOL. signage for four locations.

SIMPLE GRAPHIC DESIGN SOLUTION
REDEFINES THE LIBRARY Led by Graphic Designer Sara Lin, Unison created clean, structured
signage through an intuitive approach. Unison recognized that sig-

INTO SOMETHING WORTH nage is a vital part of interior and exterior design, and that elegance
would contribute significantly to the overall look and feel of the updat-

READING ABOUT. ed branches. Unison provided interior signage for the Tenley-Friend-
ship Heights branch, as well as updating existing exterior signage for
the Anacostia, Benning, and Shaw neighborhood branches.

DCPL 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
Summarizing the project, Lin says, “The objectives were to create Unison delivers design, branding, interactive and strategic com-
simple and elegant designs that would compliment CORE’s vision munication services to help companies develop unique and effec-
while adding Unison’s clean approach. Unison met the challenge by tive brands. Unlike many creative-only or strategy-only agencies,
marrying function with style.” Unison’s multi-talented team of strategists, designers, writers and

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
DCPL

Doha Debates PUBLIC RELATIONS
Movie Production
eMarketing

A VIP event created by a CHALLENGE
The influential Doha Debates, a public forum held throughout the

VIP agency. Unison and the year to promote free speech in the Middle East, came to Georgetown
University on March 25th, 2009. To celebrate the first debate held in
the United States, the U.S.-Qatar Business Council, along with its
US Qatar Business Council partner Qatar Foundation, needed to organize a spectacular event on
the eve of the historic meeting. To plan and implement the gala, they
join forces to organize a turned to Unison’s highly capable event management services.

spectacular event for the SOLUTION
Unison’s talented event planning team stepped in to organize the
Doha Debates in the heart of event, held at the prestigious Newseum in the heart of downtown
Washington, DC. Unison vetted and hired the caterer, valet, and secu-

the U.S. capital. rity services and paid careful attention to detail, ensuring the event
flowed effortlessly. Unison likewise focused on list management,
guest-list augmentation, RSVP management, follow-up and reporting
services. Creating the VIP list and invitations, Unison shaped a meet-
ing attended by Washington’s business, political, and media elite.

DOHA DEBATES 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
With Unison’s supreme talent in event management, the US Qatar Unison delivers design, branding, interactive and strategic com-
Business Council and the Qatar Foundation were able to throw a munication services to help companies develop unique and effec-
historic night to celebrate the Doha Debates. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
DOHA DEBATES

Dupont fabros technology branding
Movie Production
eMarketing

EFFICIENCY AND SOLIDITY IN Challenge
Dupont Fabros Technology, Inc. (Public, NYSE:DFT), owns and oper-

INFORMATION ARCHITECTURE. ates wholesale data centers where the collective bits of information
of today’s Internet-based economy are housed. Theirs is a behind-
the-scenes role, but one crucial to the remarkable power of the
EFFICIENCY AND SOLIDITY IN Internet. Accordingly, DFT wanted to enhance its public identity and
stock exchange profile. So, they turned to Unison.
CORPORATE IDENTITY DESIGN.
UNISON AND DFT, ALIGNED IN A Solution
Unison started with a new logo in the form of an orange three-dimen-
COMMON VISION. sional cube to represent the strength and depth of DFT’s business.
The precise edges of the cube and the arithmetic of the geometric
shape emphasize the philosophy of efficiency and solidity in infra-
structure design. With the logo designed, Unison delivered a full
suite of collateral materials for internal and external audiences that
further reflected DFT’s new image.

dupont fabros technology 202.337.7887 unisonagency.coM

DFT’s dynamic and modern corporate identity matches their corpo- Unison delivers design, branding, interactive and strategic com-
rate capabilities and positions the company as leaders in wholesale munication services to help companies develop unique and effec-
data center design, development and management. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
dupont fabros technology

ECOFINISHES branding
identity identity
web
brochure
packaging packaging
fleet
ENVIRONMENTS
packaging
PACKAGING
identity

CLEAN AND EFFICIENT Challenge
ecofinishes® is a leading flooring manufacturer and distributor

DESIGN IN SUPPORT OF AN in the Washington, DC metro area committed to environmentally
friendly practices and sustainable materials. ecofinishes® ap-
proached Unison to reinvent and transform its corporate identity in
ENVIRONMENTALLY SUSTAINABLE order to present a more unified and “green” look, and to reinforce
their Earth-friendly appeal.
FLOORING SUPPLIER, WITH A
LITTLE PLAYFULNESS ADDED IN. Solution
First off, Unison redesigned the ecofinishes® logo, transforming the
company’s unique but off-message tree frog logo into a simple, iconic
leaf motif with a dash of ladybug spots. Unison then re-designed
ecofinishes®’ entire line of marketing collaterals—from sample
deck-boards to brochures to delivery truck panels, and more—to give
ecofinishes® an ingenious polished look. Lastly, Unison revamped
ecofinishes® Web site, www.ecofinishes.com,with sleek design, ef-

ECOFINISHES 202.337.7887 unisonagency.coM

ficient navigation and engaging content to improve ecofinishes’ sales ABOUT UNISON
efforts while always reinforcing the company’s overarching environ- Unison delivers design, branding, interactive and strategic com-
mental approach. A robust database-driven online product catalogue munication services to help companies develop unique and effec-
and content management system (CMS) were integrated for seamless tive brands. Unlike many creative-only or strategy-only agencies,
web publishing and content updates. Unison’s multi-talented team of strategists, designers, writers and
RESULT
ecofinishes® is now united under a distinct and on-target logo and CONTACT
a redesigned Web site and are planning to re-approach the market 1010 Wisconsin Ave., NW
under their new identity perfectly fitted to today’s ever increasingly Suite 400
green-conscious flooring consumers. Washington, DC 20007

Patrice Samara

P. 202.337.7887

®
ECOFINISHES

Edward marc branding
Movie Production
web
eMarketing
packaging
brochure

TRANSLATING THE HERITAGE Challenge
Founded in 1914 by the grandparents of the present owners, Edward

OF A CENTURY-OLD FAMILY Marc Chocolatier is an institution in Pittsburgh. Edward Marc ap-
proached Unison with the challenge of revitalizing the company’s
identity and extending its reach beyond the local area, while also
CONFECTIONER TO THE NEW respecting its remarkable history and traditions.

MEDIA OF THE TWENTY FIRST
Solution
CENTURY. HOW SWEET IT IS. Unison developed a brand experience that could compete in today’s
modern markets. The website, designed in a rich, warm color scheme
that accentuates the delicious perfection of their chocolates, appeals
to a wide clientele. The online product catalog allows customers all
over the world to purchase from Edward Marc. To reinforce the com-
pany’s attention to detail and tradition, Unison chose a logo in a sleek,
sophisticated script that represents the signature of the maker. The
effect of the logo on new packaging creates a sense of class
and charm.

edward marc 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
Edward Marc’s venture into online commerce facilitates the com- Unison delivers design, branding, interactive and strategic com-
pany’s development and growth on a global level. The refinement of munication services to help companies develop unique and effec-
Edward Marc’s brand and website creates an impression that compli- tive brands. Unlike many creative-only or strategy-only agencies,
ments the gourmet confections themselves. Unison’s multi-talented team of strategists, designers, writers and
Post site launch Unison is in the process of developing and integrat- technical developers provides a broad, 360-degree vision of each
ing e-commerce functionality for the website. communications challenge.

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
edward marc

EMPIRE FINANCIAL BRANDING
Web
STATIONERY
BROCHURE
ENVIRONMENTS

How do you create a CHALLENGE
For Empire Financial, a home-mortgage specialist that serves a

successful brand that primarily Hispanic audience in the DC/Baltimore area, responding to
the particular needs of clients is a primary concern. Empire sought
to project this concern through a pleasing brand experience and a
resonates with your specific user-friendly website.

niche segment and also gives
SOLUTION
strong brand equity in the Unison addressed the unique needs of Empire Financials’ clientele
with a comprehensive response. To brand the company, Unison
market as a whole? Unison conceptualized a yin-yang inspired motif, composed in soothing green
and blue. Hinting at the circle of life, the design associates Empire

gives the answer to a local with messages of family, home, and stability. The thoughtful choice
of logo emphasizes Empire’s mission to help hard-working families
achieve their dreams of homeownership. In addition, Unison devel-
financial services firm. oped a website at empirefs.com. In order to be accessible to Empire’s

EMPIRE FINANCIAL 202.337.7887 unisonagency.coM

diverse audience, the website functions in Spanish and English. ABOUT UNISON
Unison ensured that the customer-focused website embodies Em- Unison delivers design, branding, interactive and strategic com-
pire’s commitment to each and every client. munication services to help companies develop unique and effec-
After the website launch Unison designed and placed a series of tive brands. Unlike many creative-only or strategy-only agencies,
ads in Hispanic focused publications. As well as designed signage Unison’s multi-talented team of strategists, designers, writers and
for the Empire corporate office and sales centers in Maryland and technical developers provides a broad, 360-degree vision of each
Northern Virginia. communications challenge.

CONTACT
Through Unison’s tailored solution, Empire Financial has bettered Suite 400
its ability to appeal to and care for its clients. The new brand and Washington, DC 20007
website distinguish the company as a distinctive presence in the
home mortgage arena. Patrice Samara

P. 202.337.7887

®
EMPIRE FINANCIAL

Friends of the branding
Movie Production
web
eMarketing
global fight blog
newsletter
media kit

LOGO AND WEB DESIGN TO SHED CHALLENGE
Friends of the Global Fight (Friends), the US-based advocacy group

LIGHT ON ONE OF THE WORLD’S for increasing American commitment to the Global Fund to Fight
AIDS, Tuberculosis, and Malaria, needed to refresh its Web image as
well as redefine itself as an advocacy group unofficially connected
MOST PRESSING ISSUES. UNISON to the Global Fund. Given Friends’ potential strategic expansions to
non-Fund related activities, it is important that they have a strong
AND FRIENDS ARE COMMITTED TO presence in their own right.

INCREASING PUBLIC HEALTH THE SOLUTION
WORLD OVER. The new Friends site, featuring its Unison-redesigned logo, is all
about creating an impact. From vivid high-resolution video and im-
ages highlighting the poverty that the Global Fund works to eradicate,
to powerful testimonials and case studies of the Global Fund’s impact
worldwide, the site is designed to reach policymakers, members of
the media, and the general public alike.

friends of the global fight 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
With a powerful new site, including new communication techniques Unison delivers design, branding, interactive and strategic com-
like blogging and social networking, Friends is able to streamline its munication services to help companies develop unique and effec-
message and focus its supporters and audiences on the plight of re- tive brands. Unlike many creative-only or strategy-only agencies,
gional and global epidemics, while asserting that a future of preven- Unison’s multi-talented team of strategists, designers, writers and
tion and protection is possible through the Global Fund. technical developers provides a broad, 360-degree vision of each

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
friends of the global fight

Global Fund Web
Movie Production
eMarketing

The Idol Gives Back initiative CHALLENGE
Foxs incredibly popular primetime reality show, American Idol, hosted

successfully raised over a two-day special charity event, Idol Gives Back, in which Friends
of the Global Fight established The Global Fund as one of the events
main partners. Gathering widespread support for an international
$75 Million to help eradicate cause required a public campaign on the Web. The Global Fund needed
a vital online presence for its charity services, communications and
AIDS, tuberculosis and donations to generate support for the fight against AIDS, tuberculosis
and malaria.
malaria. SOLUTION
Unison developed a Flash-based web module - jointheglobalfund.
org - that served as The Global Funds main communications outlet
providing educational and essential information about some of the
worlds most deadly diseases. Through vibrant Flash clips and pho-
tography, the Web site offers an interactive experience for visitors to
learn about the epidemics and how to help.

GLOBAL FUND 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
By adding more constructive knowledge to the publics awareness of Unison delivers design, branding, interactive and strategic com-
the scourge of AIDS, tuberculosis and malaria, the dynamic Web site munication services to help companies develop unique and effec-
helped spread the word in a compelling way and to further the goals tive brands. Unlike many creative-only or strategy-only agencies,
of the global fight against these infectious diseases. Unison’s multi-talented team of strategists, designers, writers and

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
GLOBAL FUND

Goldtoe moretz web
Movie Production
eMarketing

REFRESHING THE WEB PRESENCE mour, New Balance, Kathy Ireland, and retailer brand labels. GTM’s
corporate site needed refreshing to highlight the strengths of the
newly-formed company, as well as individual sites for its two major
FOR A CLASSIC APPAREL brands, Gold Toe and PowerSox.

COMPANY & RE-INTRODUCING
PROCESS
THE PUBLIC TO A CLASSIC, In one of our most ambitious undertakings yet, Unison has revital-
ized the Gold Toe Moretz image. A new corporate site focuses on the
TIMELESS BRAND. history and culture of both individual companies and highlights the
differential advantages of the new merged entity. Drawing on decades
of heritage and a culture uniquely obsessed with product quality, the
new GTM site will showcase how the company and its products are
CHALLENGE valued components of a retailer’s supplier mix, investor’s portfolio, or
GoldToe Moretz, formed by the merger of Gold Toe and Moretz consumer’s sock drawer.
Sports, is a leading manufacturer of dress and athletic socks, under
its extensive brand portfolio, including Gold Toe, PowerSox, their On the brand side, the new goldtoe.com and powersox.com repre-
respective subsidiary brands, and licensed brands such as Under Ar- sent a significant strategy shift for the company. Never before had

goldtoe moretz 202.337.7887 unisonagency.coM

GTM products been offered directly through their website, but with a ABOUT UNISON
robust e-commerce module, GTM customers will be able to purchase Unison delivers design, branding, interactive and strategic com-
straight from the company. Both sites are tailored to their unique munication services to help companies develop unique and effec-
audiences, demonstrating the comfort, fit, and durability of Gold Toe tive brands. Unlike many creative-only or strategy-only agencies,
at the office, and the performance and protection of PowerSox for an Unison’s multi-talented team of strategists, designers, writers and
active, athletic consumer. Unison’s proprietary Fuseon content man- technical developers provides a broad, 360-degree vision of each
agement system allows GTM staff to update the site with seasonal communications challenge.
promotions and product mixes without investing in a lengthy or costly
partial site redesign. CONTACT
Suite 400
RESULT Washington, DC 20007
Increased sales volume and revenue won’t be available until the new
site launches in the first quarter of 2009, but the new site promises Patrice Samara
to revitalize the way consumers view their socks. From the corporate Executive Director of Strategic Communications
GTM site to the individual brand sites, the client will be able to point
to its modern new website and offer its products, as well as its corpo- P. 202.337.7887
rate value proposition, in a way it never has before. E.patrice@unisonagency.com

®
goldtoe moretz

Goodworks International branding
Movie Production
web
eMarketing
brochure

TM

INTERNATIONAL

DRAWING ON THE PUBLIC Challenge
GoodWorks International came to Unison in need of a new, stronger

SERVICE BACKGROUND OF ITS Web presence. In designing the site Unison needed to communicate
the uniqueness and differentiation of GoodWorks’ consulting and
business advisory services: no other firm provides both the business
FOUNDERS, UNISON DESIGNS A acumen and regional focus of GoodWorks’ consulting services for
clients in the Caribbean and Africa.
NEW WEB PRESENCE FOR THE
LEADING CONSULTING FIRM Solution
The new GoodWorks Web site - www.goodworksintl.com - reflects
SPECIALIZING IN AFRICA AND THE the firm’s international expertise and connections, technological
prowess, and forward-thinking focus by closely associating Good-

CARIBBEAN. Works to Africa and the Caribbean through direct client case studies
and powerful business imagery from those growing regions. The
interactive, user-friendly site was designed and built using Unison’s
proprietary, intuitive Fuseon content management system that will
allow GoodWorks to retain complete editorial control over the site’s
content with in-house teams.

goodworks international 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
GoodWorks maintained a Web presence that was both cutting-edge Unison delivers design, branding, interactive and strategic com-
in design and conventional in functionality to give its staff the premier munication services to help companies develop unique and effec-
method to project its image to the world and clients, both current tive brands. Unlike many creative-only or strategy-only agencies,
and prospective, at a low cost. Even without a full-time Web special- Unison’s multi-talented team of strategists, designers, writers and
ist GoodWorks was able to keep their site up to date with the latest technical developers provides a broad, 360-degree vision of each
news, projects, and upcoming events through the Fuseon content communications challenge.
management system designed and delivered by Unison. GoodWorks
executives praised Unison’s efforts to truly partner with GoodWorks CONTACT
to create something spectacular. 1010 Wisconsin Ave., NW
Suite 400

Patrice Samara

P. 202.337.7887

®
goodworks international

Gourmet Gulf Company BRANDING
PACKAGING
WEB DESIGN
EVENT PLANNING
ENVIRONMENTS

Unison partners with CHALLENGE
Gourmet Gulf Company controls major international restaurant fran-

WORKED GGC to bring chises throughout the Gulf region. Unison was asked to position the
parent companys brand, as well as direct an initiative to craft and pro-
mote the identity of a new high-end pizzeria, Pizzeria Cucina. Gourmet
global renowned brands Gulf Company also owns and operates Morelli’s Gelato, Yo! Sushi, and
Gourmet Burger Kitchen - London’s award-winning burger concept.
like CUCINA PARADISO, GBK,
Yo! Sushi, Morelli’s and SOLUTION
The branding designed for Pizzeria Cucina evokes a clean, hip feel. The
California Pizza kitchen (cpk) proposed logo, striking and precise in a vibrant red, reflects the atmo-
sphere of the popular new restaurant. Unisons inspired designs for the

to the middle east restaurant signage, print collateral and packaging included menus,
place cards, coasters, matches, napkins, carryout packaging, souvenir
items, business forms and stationery. Unisons solution further culti-
vated the tasteful identity of the restaurant.

Gourmet Gulf Company 202.337.7887 unisonagency.coM

RESULT ABOUT UNISON
Through Pizzeria Cucina, enhanced by Unisons creative assistance, Unison delivers design, branding, interactive and strategic com-
Gulf Gourmet Company continues to gain recognition for its standout munication services to help companies develop unique and effec-
role in the Gulfs vigorous restaurant industry. tive brands. Unlike many creative-only or strategy-only agencies,

CONTACT
Suite 400

Patrice Samara

P. 202.337.7887

®
Gourmet Gulf Company

GROOMING LOUNGE branding
identity identity
packaging
packaging
ENVIRONMENTS
packaging
identity

INNOVATIVE PRODUCT PACKAGING CHALLENGE
Grooming Lounge, a leading retailer of men’s grooming products,

THAT IS CLEAN, STYLISH, AND diversified its offering by producing its own brand of cosmetic and
grooming products. In order to resonate with its target audience,
many of whom are frequently skeptical or ignorant of the grooming
FUN. CAPTURE THE ATTENTION practices and products Grooming Lounge recommends, the company
needed a simple, straightforward message in its product packaging.
OF A SKEPTICAL DEMOGRAPHIC
WITH A COMPELLING PRODUCT SOLUTION
Unison designed product packaging that aims to simplify the
DISPLAY. grooming product purchase decision and appeal to men’s reluc-
tance to buy a product they know little about. Simple names like
“Some Hair Goop” and “Beard Destroyer” highlight the playful-
ness with which men approach the grooming process. Directions
for use are replaced with questions like “What is this?” and “How
do I use it?” The deep blue and metallic silvers of the product are

GROOMING LOUNGE 202.337.7887 unisonagency.coM

designed to appeal to guys who don’t know the chemical com- ABOUT UNISON
pound of moisturizer, but do know that they want to look clean Unison delivers design, branding, interactive and strategic com-
and refreshed. munication services to help companies develop unique and effec-
RESULT technical developers provides a broad, 360-degree vision of each
Grooming Lounge’s products have been a hit with their consumers, communications challenge.
who see a product that they can understand and relate to without
taking the grooming process too seriously. The high quality of the CONTACT
products inside the bottle remains, while the Grooming Lounge line of 1010 Wisconsin Ave., NW
products project an external image of simplicity and effectiveness. Suite 400

Patrice Samara

P. 202.337.7887

®
GROOMING LOUNGE

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