A presentation at "Growth Hacking Asia 2016" about Growth Hacking in general and applied to our early-stage startup Yesboss (now Kata.ai)

1. Growth Hacking
Hack Your Mind. Process your Growth.
Chris Franke
Co-Founder & COO at YesBoss
#11

2. Studied UI/UX Design & Human Behavior at UAP
Digital consultant for agencies, startups & governments
Head of Design at Takeaway BV
Board and CMO at social startup Movingtwice.com
Co-Founder at travel app Milewards
Co-Founder/COO at YesBoss responsible for Growth & BizDevChris Franke (29)
Berlin, Germany

3. 01 An Introduction
02 Popular examples
03 Mindset or strategy?
04 YesBoss Growth
05 Let’s hack!
What’s on today?

4. Growth Hacking
(ɡrəʊθ ˈhækɪŋ)

5. 2013 2014 20152010
„A person whose true north is growth.“
– SEAN ELLIS
DROPBOX, EVENTBRITE, GROWTHHACKERS.COM
2012
„A growth hacker does not stop at the
first levels of a conversion funnel.“
– AARON GINN
STUMBLEUPON, EVERLANE
2011

6. Growth funnel
AARRR

7. Growth funnel
Acquisition
Activation
Retention
Referral
Revenue
(Essential like coffee)

8. JULY 1997 NOVEMBER 1997JULY 1996
Registered User Growth
20.000
1,5M
Get Your Free Email at Hotmail
PS: I love you. Get your free E-mail at Hotmail

9. OTHER ORGANIC VIRAL REFERRAL PROGRAM
Registered User Growth
OCTOBER 2008 JANUARY 2010
100K
4M

10. MAU Growth
AUGUST 2011 SEPTEMBER 2011
5.3M
3.4M

12. Mindset or Strategy?

13. „Growth hacking is a strategy for quickly and effectively optimizing the social reach
and user growth of a company/brand by using short cuts of traditional marketing.“
„This mindset of data, creativity, and curiosity allows a growth hacker to accomplish
the feat of growing a user base into the millions.“
Strategy
Mindset

14. Growth Hacking is about…
Marketing
Data Science
Ideation Process
FailuresTestingTiming
Tools
Learning KnowledgeTracking
and…
User

15. Mindset
Growth Hacking is about…

16. Be curious
…about everything.

17. Be innovative
…for quick wins as well as for your strategy.

18. Be focused
…otherwise you loose track.

19. Be bold
…no risk, no growth.

20. Creative
Marketing
Data Analytics
& Testing
Engineering
& Automation
Growth Hacking

21. Growth Hacker
Growth Engineer
Growth Analyst
3xGto start your team!

23. Our mission is
to help people use their valuable time for
more important things in life.

24. Our vision is
High Touch & High Tech:
Providing a WOW! customer experience
while building a sophisticated technology
on top of it.

25. How does it work?
Send YesBoss a SMS
with your demands
We get you the best
deal we can find
You get your goods
or services delivered1 2 3

27. JUNE JULY AUGUST
78% AVG
MAU growth
90% AVG
signup growth
SEPTEMBER OCTOBER

28. Hacks we use(d)
Waiting list Referral Program
A/B Testing
Tuesday
Influencer Hack CEO Mail
Retention Algorithm Linkedin Hack
Tweet Beat Follow up

29. Framework
IMPACT CONFIDENCE EASE
by Sean Ellis
I C E

30. Framework
canvas.growthhackerss.com

31. Linkedin Hack
HYPOTHESIS
People will answer with their email if we
tell them we have what serves their needs.
GOAL
Validate the target group young professionals
for our service and get influential users.

32. EASE
1

33. Twitter Hack
HYPOTHESIS
People will share or like their favorite service to
show their brand loyalty.
GOAL
Get a reach of 100 shares and 20 likes.
LEARNING
people like to compare and are don’t see it as advertising.
264 Tweets, 59 Likes.

34. Share ASO Hack
HYPOTHESIS
After a successful order people are more willing
to share experience on social networks.
GOAL
25 out of 100 People share.
LEARNING
75 out of 100 People share after successful order
but they do it only once. When we ask the 2nd time
the conversion rate goes down on 10%.

35. Waiting list Hack I
HYPOTHESIS
People are willing to share if it is a
requirement to use the service.
GOAL
30% of users will share to more than
5 friends.
LEARNING
35% people share.

36. Waiting list Hack II
HYPOTHESIS
People are willing to share if it is a
requirement to use the service.
GOAL
40% of users will share to more than
1friend.
LEARNING
45% people share.
1

37. E-Mail A/B Testing
26%OR
35%OR
est.65%OR
New design
(soon)

38. Website A/B Testing
25%CTR35%CTR
50% est. CTR
New website design (soon)

39. Tools we use(d)

40. https://growthhackers.com/
https://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
http://www.optimonk.com/blog/21-best-growth-hacker-sites-videos-ebooks-tools-growth-hacking/
https://blog.kissmetrics.com/learn-growth-hacking/
http://autosend.io/growth-hacker-resources/
Ressources about GH

41. Thanks :)
P.S. We’re hiring!
Jr. Growth Hacker
Jr. Growth Engineer
Growth Hacking, intern
Jr. PPC Specialist
Software Engineer
Software Development, intern
chris@yesbossnow.com