My slides for teaching "Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy" to international MBA students from emerging countries participating in an exchange program at Technische Universität Berlin. These lectures, hands-on workshops and training sessions are designed to help students build their companies from scratch. This deck is not a hand-out but some of the slides I'm usually presenting.
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Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy (university lectures)
1. Startup 101
How to start a fast growing business
Chris Franke
Entrepreneur & Consultant
info@duix.org
Guest lecture at Technical University Berlin, 2017
2. Studied UI/UX Design & Human Behavior at UAS.P
Digital consultant for Agencies & startups
Head of Design at Takeaway BV (Netherlands)
Board & CMO at social startup Movingtwice (Switzerland)
Co-Founder at travel app Milewards (Germany)
Co-Founder & COO at YesBoss & Kata.AI (Singapore/Indonesia)
Co-Founder & CMO at Seatris (Germany)
Chris Franke
Berlin, Germany
ABOUT ME
3. Milewards is a travel app for
users to collect their miles
and redeem loyalty points
into benefits from our
partners at the airport.
Co-Founder
2012
PROJECT
4. PROJECT
MovingTwice is a running app
for people who run to collect
donations for charity projects
sponsored by committed
companies.
With an international team of
20+ volunteers, we launched
this social business to raise
awareness for social
responsibility and support a
good cause.
CMO & Product
2013
5. YesBoss connects brands and consumers by utilising Artificial Intelligence (AI) and Machine Learning. We’re now building
chatbots to perform conversational activities ranging from product marketing, transactional commerce, to behavioural
data gathering via commonly-used social messaging platforms. Our latest product is http://www.kata.ai/en
Co-Founder & COO, 2016
PROJECT
6. Seatris is a sustainable management solution to help you organise your restaurant more efficiently and
administer your various business transactions faster. The smart online technologies by Seatris can help you
increase your profits by up to 20% annually.
Co-Founder & CMO, 2017
PROJECT
9. INTRO
SME’S
STARTUPS
- PERMANENT ORGANISATION
- DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE BUSINESS MODEL
- PREDICTABLE AND STABLE ENVIRONMENT
- TEMPORARY ORGANISATION
- DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL
- ENVIRONMENT OF EXTREME UNCERTAINTY
10. INTRO
SME’S
STARTUPS
- IN PRIVATE HANDS
- NOT VC FUNDED
- GROWS REVENUE ORGANICALLY
- IN HANDS OF SHAREHOLDERS, VC’s, ANGELS, FOUNDERS
- MOSTLY VC FUNDED
- GROWS REVENUE EXPONENTIALLY
70. Example
(5min)
My Company
is developing
to help
Seatris.com
TASK
a restaurant management software
restaurant owners
stop last-minute cancellations and increase profits
with our machine learning technology.