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A (BRIEF) HISTORY OF

USER EXPERIENCE

@chrispalle
@wisdomandcraft
#uxhistory
1

wisdom
+ craft

human-Centric
research
human-Centric
wisdom strategy
research
+ craft
design

strategy
design
BOTHSCIENCE+ART

http://www.panomatics.net/theundividedmind/
wisdom
+ craft
DEEP ROOTS IN COMMUNICATION

sender

MESSAGE

receiver

feedback

wisdom
+ craft
PROTOWRITING

http://en.wikipedia.org/wiki/History_of_writing
4
Cuneiform
http://en.wikipedia.org/wiki/History_of_writing

wisdom
+ craft
DEEP ROOTS IN COMMUNICATION

Early Chinese Pictograms
Kanji
http://en.wikipedia.org/wiki/History_of_writing

wisdom
+ craft
DEEP ROOTS IN COMMUNICATION
Textura (Blackletter), Printed Type
(15th Century)

Johannes Gutenberg

The Printing Press & Moveable Type
(Invented in early 1400s)

Humanist or Venetian Type
(15th Century)

wisdom
+ craft
GOTHIC ARCHITECTURE
Medieval
Architecture

Renaissance
Architecture

Laon Cathedral
1160-1225

Ideal Gothic Church

The Dome of St Peter's
Basilica, Rome

wisdom
+ craft
Laon Cathedral
1160-1225

The Dome of St Peter's
Basilica, Rome Ideal Gothic Church

RENAISSANCE ARCHITECTURE
wisdom
+ craft
LEONARDO DAVINCI
1452-1519

wisdom
+ craft
The Scientific Method
Observation/Experience

Define Problem

Hypothesis
Gather Evidence
Retain or Reject Hypothesis
Develop Theory
11
TELEGRAPH KEYS
“Sideswiper”

Straight

12

wisdom
+ craft
TELEPHONE
Two-Way

One-Way

13

wisdom
+ craft
WIRELESS REMOTE CONTROL

14

wisdom
+ craft
COMPUTING

1st Tabulating Machine
(c. 1885)

IBM Type 704
(c. 1957)

wisdom
+ craft
IMAGING

R.B. Thomas - First scanner
1957
http://patapsco.nist.gov/ImageGallery/details.cfm?imageid=342

First Scanned Image
1957
http://patapsco.nist.gov/ImageGallery/details.cfm?imageid=342

wisdom
+ craft
CULTURAL PHENOMENON
Fashion
1920s

Walt Disney
1901-1966

“Hollywoodland”
c. 1923

World Travel
1925

wisdom
+ craft
NOT THE PRESENTATION LAYER

SOCIAL INTERACTIONS BETWEEN PEOPLE
AND MACHINE AND BETWEEN OTHER PEOPLE

http://wirewax.wordpress.com/2012/03/27/smart-tv-just-got-smarter/

wisdom
+ craft
NOT THE PRESENTATION LAYER

wisdom
+ craft
INFORMATION AGE DAWNS

Douglas
Englebart
First Mouse

Inventor

1952

ARPANET, Logical Map
March 1977

wisdom
+ craft
INFORMATION AGE DAWNS
Xerox Star 8010
Document Processor
1981 Originally $17,000

Original Apple “Lisa”
1979-1983

wisdom
+ craft
INFORMATION AGE DAWNS

wisdom
+ craft
Proposal for World Wide Web
Originally, “Mesh”
Sir Tim Berners-Lee, 1989

wisdom
+ craft
INFORMATION AGE RISEN
Mosaic,
First Web Browser
1993

America Online CDs

wisdom
+ craft
FROM COMPLEXITY TO SIMPLICITY
25

wisdom
+ craft
Claude Shannon

“Father of the information age”
Boolean Algebra - Digital Logic, AND, OR, & NOT

wisdom
http://www.youtube.com/watch?v=z2Whj_nL-x8&sns=em
+ craft
found through a google image search*.

wisdom
+ craft
*URL HERE
COMPLEXITY EXPLOSION

“Internet of Things” - “Big Data”

(Too long; didn’t Read)

wisdom
+ craft
“Internet of Things” - “Big Data”

wisdom
+ craft
COGNITIVE SCIENCES

30
Wa
ste

Perfection

Social Sciences: Economics

ce
en
l
el
hip
xc
ftsmans
E
oor Cra
P

Efficiency

31

Mathematics: Statistics
ON VISUAL PERCEPTION
Direct Perception What you see
is there, not what you perceive
to be a state of mind - indirect
perception
Invariants Fixed objects in
space
Optic Flow Apparent movement
of objects through space
Affordances
wisdom
+ craft
AFFORDANCES

Learn more about: J.J. Gibson and Donald Norman

wisdom
+ craft
HICK-HYMAN LAW
Time to make a decision
increases with complexity

wisdom
+ craft
What the???

FITTS’LAW
Time required to move to target is
a function of its size and distance.
wisdom
+ craft
Richard Saul
Wurman

36

Don Norman

Jakob Neilson
Peter Morville &
Lou Rosefeld,
Information
Architecture for
the Web
37

Steve Krug,
Don’t Make Me Think

Christina Wodtke,
IA, Blueprints for the
Web &
BoxesandArrows.com
THE BUSINESS OF EXPERIENCE
Differentiated

Guide
Transformation

Relevant to

Stage
Experiences

Competitive
Position

Needs of
Customers

Deliver
Services
MAKE GOODS

UnDifferentiated

Extract
Commodities
Market

38

Irrelevant to

Pricing

Premium

Pine, B. Joseph., and James H. Gilmore. The Experience Economy. Boston, MA: Harvard Business Review, 1999. 22. Print.
EXPERIENCE REALMS
ABSORPTION

ENTERTAINMENT

EDUCATIONAL

PASSIVE
PARTICIPATION

ACTIVE
PARTICIPATION
ESTHETIC

ESCAPIST

IMMERSION

You’re not really “creating experiences”
unless you’re hitting all these high notes.
The experience must have a participatory
aspect to its theme to the point where the
persons’ life is so immersed for a period
of time that their perception has shifted
to believe that their experience is entirely
based on their own active participation.

Pine, B. Joseph., and James H. Gilmore. The Experience Economy. Boston, MA: Harvard Business Review, 1999. 30. Print.

wisdom
+ craft
CLOSING THOUGHTS
Always ensure we bake in feedback loops; consider the
economic impact we can have
Don’t limit yourself to just USER experience; think about your
entire Cast of Characters
Identify bodies of work in the Cognitive Sciences and Arts that
need experimentation and exploration
Investigate the notion of Service Design, but also, consider how
thematic experiences could potentially play a role in your
projects
Go Forth, Dig in. Learn Our History.

wisdom
+ craft
THANKS! QUESTIONS?

@chrispalle
@wisdomandcraft
#uxhistory
41

wisdom
+ craft

human-Centric
research
strategy
design

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