Chris Rawlinson

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In my life so far I have built, designed and sold Intelligent homes in London, learnt how to fly airplanes commercially in South Africa, helped start a wine farm called Stormhoek (which became the first brand in the world to grow through social media advertising), looked after Innovation for Ogilvy & Mather Africa, directed Stream for WPP, started a branded learning company called 42courses.com and I still regularly write, talk and teach about culture, tech innovation and advertising for various global publications, companies and events. I also help out with various South African and London based digital marketing industry boards/events, as well as being a mentor for Google and Techstars...

ogilvy cape town chris rawlinson ogilvy culture stormhoek behavioural economics advertising marketing youtube business culture how to influence culture dave duarte building blocks of culture advertising for startups startup advertising entrepreneurial advertising advertising for entrepreneurs pearson education startups cannes lions chris gotz jason korman andrew stormhoek london hugh mcleod graham knox stormhoek story first tv ad history of advertising learn unlearn relearn the history of advertising social media schools digital marketing integrated marketing buddymedia facebook brand guidelines when to use facebook facebook wall posts two door cinema club 5 gum 5 gum case study south africa retroviral 5gum pr mini roadster launch mini roadster mini pub quiz quiz digital press releases online pr digital pr kulula case study odma audi mvp

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Chris Rawlinson

Présentations

Ogilvy Pub Quiz 2011

Mini Roadster SA Launch Overview

Integrated Marketing

Social Media and Digital Marketing for Schools

Learn, Unlearn, Relearn

2006 - The Stormhoek story

Cannespiration (Inspiration from Cannes Lions 2013)

Lessons from a modern day ad man

Advertising for startups 2014

The Building Blocks of Culture

YouTube tips for Advertising

Standard bank Genesis team talk

Documents

Buddymedia: Strategies for effective facebook wall posts

J’aime

Culture

The Influence Report - Cannes 2015

What Makes A Great Brand?

How To Be Creative, By Hugh MacLeod (a ChangeThis manifest)

Radio & The Internet | best of bedfellows

13 Mobile Trends for 2013 and Beyond (April 2013)

MDW NY | Faris Yakob_Strategy for the Post-Digital Age

Stop Saying Viral - A Case for Spreadable Media

Fallon Brainfood x VCU Brandcenter: The Engagement Opportunity

The Brand Gap