GST 2008 Channel Marketing

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christian.kelley

Business Technologie

Partner Marketing Mid-Market Session – GST 2008 Chris Kelley VP, Partner & Platform Marketing [email_address]

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Siemens PLM Software Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Channel Marketing ,[object Object],[object Object],Channel Marketing Productivity & Capacity Leads & Revenue Zone Teamcenter Marketing Zone NX Marketing Zone Tecnomatix Marketing Zone Velocity Marketing Direct Indirect

2008 Marketing Organization & Deliverables: Investing in Partner Success Chris Kelley VP, Partner & Platform Marketing Dane Moorefield Director, Global Partner Marketing Andy Swiecki Manager, Partner Marketing Bob Jablonski Manager, Partner Marketing Zone & Country Portfolio / Industry Marketing Velocity lead NX Lead Teamcenter Lead Tecnomatix Lead Industry Lead(s) Marketing Services Marketing Training Communications Partners 2008 Marketing Programs Zone Channel Marketing Indrakanti Chakravarthy Manager, Channel Marketing Tony Gu Manager, Channel Marketing Erwin de Werd Manager, Channel Marketing Zone Channel Managers (XX) Country Channel Marketing Managers (YY) Channel Communication & Marketing Enablement Corporate Partner Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Program Development & Communication

Marketing Services for Partners: Using MDF Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Training for Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Newsletter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partner Portal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pocket Portal

The marketing plan: A shared responsibility Business Plan Communications Marketing Plan Marketing Training Marketing Programs MDF Marketing Services Execution Pipeline Siemens PLM Software Partner Revenue

What to do next Grab the marketing services flyer Sign up for your zone marketing training session Get to know your country channel marketing manager and zone channel marketing manager Get smart about the 2008 marketing programs Sign up for the partner newsletter Check out the partner portal and the pocket portal (Americas) Build and begin executing your marketing plans As soon as you get back…. While you’re here…. By March 30, 2008….

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GST 2008 Channel Marketing

1. Partner Marketing Mid-Market Session – GST 2008 Chris Kelley VP, Partner & Platform Marketing [email_address]

9. The marketing plan: A shared responsibility Business Plan Communications Marketing Plan Marketing Training Marketing Programs MDF Marketing Services Execution Pipeline Siemens PLM Software Partner Revenue

10. What to do next Grab the marketing services flyer Sign up for your zone marketing training session Get to know your country channel marketing manager and zone channel marketing manager Get smart about the 2008 marketing programs Sign up for the partner newsletter Check out the partner portal and the pocket portal (Americas) Build and begin executing your marketing plans As soon as you get back…. While you’re here…. By March 30, 2008….