The survey summarizes findings from a survey of over 500 top marketers. Key findings include:
1. Marketer optimism about the U.S. economy declined again, with the greatest pessimism in B2B sectors.
2. Marketers expect decreases in key customer metrics like purchase volume and retention in the next year.
3. Growth strategies are expected to take on more risk, with increased focus on new markets, products, and diversification.
4. International growth is strongest in Canada and China, with B2C companies seeing over 100% revenue growth in China.
19. Top international markets continue to grow
(up 20%+ in the last year)
Marketplace Growth Spending Performance Social Media Jobs Organization Leadership Analytics
Average increase across all top international markets: 23.7%
Figure 2.2. Average percent increase in sales revenue from top international market in prior 12 months
80% 75.0
70%
60%
51.5
49.7
50%
38.4
40%
29.0
30% 26.2
20.0
20% 16.3
13.4 12.5
10.7 9.4
10%
0%
Brazil Canada China Eastern India Japan Korea Mexico Middle Other Russia Western
Europe East Market Europe