Slides for guest lecture (Stanford BUS 194), "Branding Yourself Strategically." July, 2009

1. Branding Yourself Strategically
Stanford University
BUS 194
July, 2009

2. Social Networks and Personal Branding
• Three “Café” Conversations
– Conversation One
– Conversation Two
– Conversation Three
• Open Discussion

3. Café Etiquette (from http://www.theworldcafe.com)
• Focus on what matters.
• Contribute your thinking.
• Speak your mind and heart.
• Listen to understand.
• Link and connect ideas.
• Listen together for insights or deeper questions.
• Play, doodle, draw.
• Have fun!

4. Conversation One
• Five Minutes
• Questions to discuss
– “What social networks are you using?”
– “Who has a strong personal brand on those networks?”

5. Conversation Two
• Fifteen Minutes
• Questions to discuss
– “Is it more important to listen or talk?”
– “What goals could you set for yourself?”
– “How long does it take to develop a personal brand?”

6. Conversation Three
• Fifteen Minutes
• Question to discuss
– “Whatʼs the right balance of ʻprofessionalʼ and ʻpersonalʼ
on social networks?”

7. Contact Info
Christopher Carfi (@ccarfi)
CEO | Cerado, Inc.
ccarfi@cerado.com
650-346-4406
Photo: Doc Searls
http://www.cerado.com
http://www.socialcustomer.com

8. Branding Yourself Strategically
Stanford University
BUS 194
July, 2009