An overview of online identity and reputation for an executive-level audience.

1. online identity and reputation
christopher carfi
ccarfi@cerado.com
october, 2007

2. email address social networking
profiles
avatars personae
What is “online identity?”

6. “The Internet is a social
medium. In fact, it is a
social world, a new public
space. We are in the
process of inventing the
types of selves and
societies that inhabit this
public space. Because
these are selves, the
nuances and subtleties
are as great as humans
can manage.”
David Weinberger

7. Online reputation can be positive or negative

8. Reviewing the reviewers

9. What sources do you trust? Why?

10. online identity and reputation
christopher carfi
ccarfi@cerado.com
october, 2007