Vendor Relationship Management (VRM) workshop slides for the 2008 "Customer Service is the New Marketing" conference in San Francisco.

1. Vendor Relationship Management
Enabling buyers and sellers to build mutually beneficial relationships.

2. Background
Berkman Project
Started by Doc Searls
Reciprocal of CRM
“Manage vendors as least as
photo: debs
well as they manage us”
Intersects with identity,
marketing, support, sales…

3. me-ville customer control the global
village
relationships
transactions
minority the matrix
report vendor control (blue pill)
CRM / VRM
Scenarios

4. Goals
Define and advocate a clear
vision for VRM
Ensure the development and
publishing of open standards
and specs for VRM services
Create a lightweight and
photo: gaurang
effective VRM org structure
Drive VRM usage
Create and oversee a VRM
compliance program

5. Potential
Initiatives
Personal Knowledge
Banks
Personal Health Records
Digital Receipts
Personal RFPs
Support Beacons

6. VRM Session
Internet Identity Workshop (2007)

7. Getting Involved
Project VRM Site - http://www.projectvrm.org
Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list
Blog - http://blogs.law.harvard.edu/vrm/

8. Christopher Carfi
ccarfi@cerado.com
www.cerado.com
www.socialcustomer.com
photo: dsearls