SlideShare une entreprise Scribd logo
1  sur  15
Télécharger pour lire hors ligne
INTRODUCTION TO
SOCIAL CAPITAL.
13thth of February 2018
London
Read the Klout Handout.
What social media role do
you feel most comfortable
with?
Do you notice anything that
they have in common?
The Art of Asking
TRUST
 You need less contracts.
 Important when you can’t monitor your employees work.
 Trust is especially needed in the creative industries.
 Litigation Is less frequent.
 Less resources to protecting yourself. Tax, Insurance, bribes
or private security.
 Low trust discourages innovation. More time to dealing
with bad employees, partners etc
WHAT TRUST MAKES POSSIBLE.
 (Arrow 1972) – Economic actions that require some
agents to rely on the future action of others are
accomplished at lower costs in higher trust
environments.
 “Virtually every commercial transaction has within
itself an element of trust, certainly every transaction
conducted over a period of time.”
 Much economic backwardness in the world can be
explained by the lack of mutual confidence.
Social Capital.
It’s not
what you
know it’s
who you
know.
THE MARKET
3. goldsmiths short course   introduction to social capital - 1st may
TRUST & COMMITMENT COME
FROM AUTHENTCITY
3. goldsmiths short course   introduction to social capital - 1st may
@PACTCOFFEE
@pactcoffee is a coffee club. You join and get coffee's flatpacked in the
post.
They are a very interesting company to look at.
On the big screen we will look at @pactcoffee and analyse a report
together.
Lets look up @pactcoffee
Then it is up to you.
COMPARE @PACTCOFFEE WITH
@HASBEAN
 Followers
 https://moz.com/followerwonk/VrQ1u
 Influencers
 https://moz.com/followerwonk/M9LL2
 Look at the percentage of @contacts, Retweets and
URL tweets
 Who is the most ‘social’?
 What is Pact Coffee doing that is different to the
rest?
 Look at their twitter pages and see who is being the
most human?
PLEASE NOW GO TO...
HOMEWORK IS TO COMPETITOR
ANALYSIS AND TRY AND COME UP
WITH A TYPICAL CUSTOMER

Contenu connexe

Similaire à 3. goldsmiths short course introduction to social capital - 1st may

Getting investment ready tech4 africa (zach)
Getting investment ready   tech4 africa (zach)Getting investment ready   tech4 africa (zach)
Getting investment ready tech4 africa (zach)Saratoga
 
The Theory Of Corporate Social Responsibility
The Theory Of Corporate Social ResponsibilityThe Theory Of Corporate Social Responsibility
The Theory Of Corporate Social ResponsibilityStephanie Barker
 
Bonnie Gibson Discussion 2 Chapter 5Suggest some cautions th
Bonnie Gibson Discussion 2 Chapter 5Suggest some cautions thBonnie Gibson Discussion 2 Chapter 5Suggest some cautions th
Bonnie Gibson Discussion 2 Chapter 5Suggest some cautions thJeniceStuckeyoo
 
Why Has Corporate Social Responsibility Become Such A...
Why Has Corporate Social Responsibility Become Such A...Why Has Corporate Social Responsibility Become Such A...
Why Has Corporate Social Responsibility Become Such A...Kimberly High
 
National-Post-Oct29
National-Post-Oct29National-Post-Oct29
National-Post-Oct29Dave Gillan
 
Case Study On Cosmetics
Case Study On CosmeticsCase Study On Cosmetics
Case Study On CosmeticsHeidi Barrera
 
Trust ethics
Trust ethicsTrust ethics
Trust ethicsMr Nyak
 
White paper expert economy-2018 july-aaa
White paper expert economy-2018 july-aaaWhite paper expert economy-2018 july-aaa
White paper expert economy-2018 july-aaaZ7307302
 
SlideShare: The Advocacy Economy
SlideShare: The Advocacy EconomySlideShare: The Advocacy Economy
SlideShare: The Advocacy EconomyReevoo
 
Advantages Of Giving Bribery
Advantages Of Giving BriberyAdvantages Of Giving Bribery
Advantages Of Giving BriberyAngela Roberts
 
Trustful and Trustworthy: Manufacturing trust in the digital era.
Trustful and Trustworthy: Manufacturing trust in the digital era.Trustful and Trustworthy: Manufacturing trust in the digital era.
Trustful and Trustworthy: Manufacturing trust in the digital era.ESADE
 
Impact of Social & Digital Media on Legal & Compliance Risk
Impact of Social & Digital Media on Legal & Compliance RiskImpact of Social & Digital Media on Legal & Compliance Risk
Impact of Social & Digital Media on Legal & Compliance RiskSam Gibbins 紀俊森
 
Ethics Matter At An Organization Bottom Line
Ethics Matter At An Organization Bottom LineEthics Matter At An Organization Bottom Line
Ethics Matter At An Organization Bottom LineAshley Smith
 
2011 Social Buzz Awards - Observations From The Judging Process
2011 Social Buzz Awards - Observations From The Judging Process2011 Social Buzz Awards - Observations From The Judging Process
2011 Social Buzz Awards - Observations From The Judging ProcessBlonde
 

Similaire à 3. goldsmiths short course introduction to social capital - 1st may (20)

Disclosure Statement
Disclosure StatementDisclosure Statement
Disclosure Statement
 
Getting investment ready tech4 africa (zach)
Getting investment ready   tech4 africa (zach)Getting investment ready   tech4 africa (zach)
Getting investment ready tech4 africa (zach)
 
the future of crowdfunding
 the future of crowdfunding the future of crowdfunding
the future of crowdfunding
 
The Theory Of Corporate Social Responsibility
The Theory Of Corporate Social ResponsibilityThe Theory Of Corporate Social Responsibility
The Theory Of Corporate Social Responsibility
 
Bonnie Gibson Discussion 2 Chapter 5Suggest some cautions th
Bonnie Gibson Discussion 2 Chapter 5Suggest some cautions thBonnie Gibson Discussion 2 Chapter 5Suggest some cautions th
Bonnie Gibson Discussion 2 Chapter 5Suggest some cautions th
 
Milton Friedman Analysis
Milton Friedman AnalysisMilton Friedman Analysis
Milton Friedman Analysis
 
Why Has Corporate Social Responsibility Become Such A...
Why Has Corporate Social Responsibility Become Such A...Why Has Corporate Social Responsibility Become Such A...
Why Has Corporate Social Responsibility Become Such A...
 
Project On Satyam Scam
Project On Satyam ScamProject On Satyam Scam
Project On Satyam Scam
 
Essay On Raising Capital
Essay On Raising CapitalEssay On Raising Capital
Essay On Raising Capital
 
BUILDING TRUST IN A CONNECTED WORLD – HAYNNE’S ROYAL COMMISSION
BUILDING TRUST IN A CONNECTED WORLD – HAYNNE’S ROYAL COMMISSIONBUILDING TRUST IN A CONNECTED WORLD – HAYNNE’S ROYAL COMMISSION
BUILDING TRUST IN A CONNECTED WORLD – HAYNNE’S ROYAL COMMISSION
 
National-Post-Oct29
National-Post-Oct29National-Post-Oct29
National-Post-Oct29
 
Case Study On Cosmetics
Case Study On CosmeticsCase Study On Cosmetics
Case Study On Cosmetics
 
Trust ethics
Trust ethicsTrust ethics
Trust ethics
 
White paper expert economy-2018 july-aaa
White paper expert economy-2018 july-aaaWhite paper expert economy-2018 july-aaa
White paper expert economy-2018 july-aaa
 
SlideShare: The Advocacy Economy
SlideShare: The Advocacy EconomySlideShare: The Advocacy Economy
SlideShare: The Advocacy Economy
 
Advantages Of Giving Bribery
Advantages Of Giving BriberyAdvantages Of Giving Bribery
Advantages Of Giving Bribery
 
Trustful and Trustworthy: Manufacturing trust in the digital era.
Trustful and Trustworthy: Manufacturing trust in the digital era.Trustful and Trustworthy: Manufacturing trust in the digital era.
Trustful and Trustworthy: Manufacturing trust in the digital era.
 
Impact of Social & Digital Media on Legal & Compliance Risk
Impact of Social & Digital Media on Legal & Compliance RiskImpact of Social & Digital Media on Legal & Compliance Risk
Impact of Social & Digital Media on Legal & Compliance Risk
 
Ethics Matter At An Organization Bottom Line
Ethics Matter At An Organization Bottom LineEthics Matter At An Organization Bottom Line
Ethics Matter At An Organization Bottom Line
 
2011 Social Buzz Awards - Observations From The Judging Process
2011 Social Buzz Awards - Observations From The Judging Process2011 Social Buzz Awards - Observations From The Judging Process
2011 Social Buzz Awards - Observations From The Judging Process
 

Plus de Royal Holloway, University of London

Plus de Royal Holloway, University of London (20)

Mini SXSW - Amanda Murphy's Investigation
Mini SXSW - Amanda Murphy's InvestigationMini SXSW - Amanda Murphy's Investigation
Mini SXSW - Amanda Murphy's Investigation
 
5. goldsmiths short course introduction to marketing data
5. goldsmiths short course   introduction to marketing data5. goldsmiths short course   introduction to marketing data
5. goldsmiths short course introduction to marketing data
 
2. goldsmiths social media Slides - May 1st
2. goldsmiths  social media Slides - May 1st2. goldsmiths  social media Slides - May 1st
2. goldsmiths social media Slides - May 1st
 
1. goldsmiths short course The Attention Economy - 1st may
1. goldsmiths short course   The Attention Economy - 1st may1. goldsmiths short course   The Attention Economy - 1st may
1. goldsmiths short course The Attention Economy - 1st may
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
 
Goldsmiths short course the attention economy - 17th march
Goldsmiths short course   the attention economy - 17th marchGoldsmiths short course   the attention economy - 17th march
Goldsmiths short course the attention economy - 17th march
 
Goldsmiths social media masterclas 17th March
Goldsmiths  social media masterclas 17th MarchGoldsmiths  social media masterclas 17th March
Goldsmiths social media masterclas 17th March
 
1. goldsmiths short course the attention economy - 13th february
1. goldsmiths short course   the attention economy - 13th february1. goldsmiths short course   the attention economy - 13th february
1. goldsmiths short course the attention economy - 13th february
 
How to Run Social Media and Digital Marketing Campaigns
How to Run Social Media and Digital Marketing CampaignsHow to Run Social Media and Digital Marketing Campaigns
How to Run Social Media and Digital Marketing Campaigns
 
Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910Socialmediamasterclass arts admin day2-250217-161120180910
Socialmediamasterclass arts admin day2-250217-161120180910
 
A short history of digital marketing
A short history of digital marketingA short history of digital marketing
A short history of digital marketing
 
GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17GoldsmithsSocialmediamasterclass day2-25/02/17
GoldsmithsSocialmediamasterclass day2-25/02/17
 
Social Media Masterclass - University of the Arts
Social Media Masterclass - University of the ArtsSocial Media Masterclass - University of the Arts
Social Media Masterclass - University of the Arts
 
Social Media Data & Customer Research
Social Media Data & Customer ResearchSocial Media Data & Customer Research
Social Media Data & Customer Research
 
The Big Six Social Networks
The Big Six Social NetworksThe Big Six Social Networks
The Big Six Social Networks
 
A Short History of Digital Marketing
A Short History of Digital MarketingA Short History of Digital Marketing
A Short History of Digital Marketing
 
Digital tools for personal brands eh
Digital tools for personal brands  ehDigital tools for personal brands  eh
Digital tools for personal brands eh
 
ENCATC Digital Storytelling Masterclass
ENCATC Digital Storytelling MasterclassENCATC Digital Storytelling Masterclass
ENCATC Digital Storytelling Masterclass
 
1. Pop social media quiz!
1.  Pop social media quiz!1.  Pop social media quiz!
1. Pop social media quiz!
 
Social Media Masterclass
Social Media MasterclassSocial Media Masterclass
Social Media Masterclass
 

3. goldsmiths short course introduction to social capital - 1st may

  • 1. INTRODUCTION TO SOCIAL CAPITAL. 13thth of February 2018 London
  • 2. Read the Klout Handout. What social media role do you feel most comfortable with?
  • 3. Do you notice anything that they have in common?
  • 4. The Art of Asking
  • 5. TRUST  You need less contracts.  Important when you can’t monitor your employees work.  Trust is especially needed in the creative industries.  Litigation Is less frequent.  Less resources to protecting yourself. Tax, Insurance, bribes or private security.  Low trust discourages innovation. More time to dealing with bad employees, partners etc
  • 6. WHAT TRUST MAKES POSSIBLE.  (Arrow 1972) – Economic actions that require some agents to rely on the future action of others are accomplished at lower costs in higher trust environments.  “Virtually every commercial transaction has within itself an element of trust, certainly every transaction conducted over a period of time.”  Much economic backwardness in the world can be explained by the lack of mutual confidence.
  • 7. Social Capital. It’s not what you know it’s who you know.
  • 10. TRUST & COMMITMENT COME FROM AUTHENTCITY
  • 12. @PACTCOFFEE @pactcoffee is a coffee club. You join and get coffee's flatpacked in the post. They are a very interesting company to look at. On the big screen we will look at @pactcoffee and analyse a report together. Lets look up @pactcoffee Then it is up to you.
  • 13. COMPARE @PACTCOFFEE WITH @HASBEAN  Followers  https://moz.com/followerwonk/VrQ1u  Influencers  https://moz.com/followerwonk/M9LL2
  • 14.  Look at the percentage of @contacts, Retweets and URL tweets  Who is the most ‘social’?  What is Pact Coffee doing that is different to the rest?  Look at their twitter pages and see who is being the most human? PLEASE NOW GO TO...
  • 15. HOMEWORK IS TO COMPETITOR ANALYSIS AND TRY AND COME UP WITH A TYPICAL CUSTOMER