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BEHIND THE SCENES OF A MULTIPLATFORM PRODUCTION COMPANY<br />TRANSMEDIA VICTORIA 2010<br />
We are world leading content creators...<br />
Using technology to make stories irresistible…<br />
Who is Hoodlum?<br />2010 Interactive Media Awards, Television WINNER BEST IN CLASS<br />ITV, ITV.com, Hoodlum, Impossible...
We work with some of the world’s best known content owners, broadcasters and consumer brands…<br />
… to develop original multi-platform content and experiences around leading international entertainment properties<br />
So why Multiplatform?<br />
We know audiences are ‘moved’ when the content experience is personalised. We put our audience at the heart of everything ...
Audiences want to interact with a story in different ways, and our approach to interactivity embraces both passive and act...
The best story is always told in the best way<br />Multi-platform Campaigns<br />Branded Storytelling<br />Originals<br />
Running a Multiplatform <br />Production Business<br />
Business Development<br /><ul><li>Develop a strategy and be clear about the markets you are targeting
Have a regular presence in those markets
Know your market
Seek assistance
Building a profile - Marketing and PR important</li></li></ul><li>Working with different sectors <br />Broadcasters<br />M...
Rights Management<br />Consider underlying rights in the property itself (actors, music etc)<br />Consider rights in the e...
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Kerrin McNeil @ Transmedia Victoria

"Behind the Scenes of a Multiplatform Production Company" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

Kerrin McNeil @ Transmedia Victoria

  1. 1. BEHIND THE SCENES OF A MULTIPLATFORM PRODUCTION COMPANY<br />TRANSMEDIA VICTORIA 2010<br />
  2. 2. We are world leading content creators...<br />
  3. 3. Using technology to make stories irresistible…<br />
  4. 4. Who is Hoodlum?<br />2010 Interactive Media Awards, Television WINNER BEST IN CLASS<br />ITV, ITV.com, Hoodlum, Impossible Pictures<br />PRIMEVAL EVOLVED<br />2009 Global Media Awards WINNER<br />Outstanding Website/Entertainment<br />FIND815<br />2009 Australian Writers Guild AWGIE Awards WINNER<br />FIND815<br />2009 Content and Technology Awards NOMINEE<br />DHARMA WANTS YOU<br />2008 Broadcast Digital Channel Awards WINNER<br />EMMERDALE ONLINE CHANNEL<br />2008 Broadcast Digital Channel Awards NOMINEE<br />SPOOKS INTERACTIVE<br />2008 Horizon Interactive Awards GOLD WINNER<br />EMMERDALE ONLINE CHANNEL<br />2007 MIPCOM Mobile TV/ Internet Awards WINNER<br />Best short form audiovisual entertainment made for internet/ mobile<br />EMMERDALE ONLINE CHANNEL<br />2007 Australian Marketing Awards NOMINEE<br />EMMERDALE ONLINE CHANNEL<br />2007 Pixel Awards NOMINEE<br />EMMERDALE ONLINE CHANNEL<br />2007 Interactive Media Awards OUTSTANDING ACHIEVEMENT<br />EMMERDALE ONLINE CHANNEL<br />2009 Primetime Creative Arts Emmy ® WINNER<br />ABC Entertainment Marketing, Producer’s of LOST, Hoodlum<br />Outstanding Achievement in Interactive Media Programming: Fiction<br />DHARMA WANTS YOU<br />2008 Primetime Creative Arts Emmy ® FINALIST<br />Interactive Media Programming: Fiction<br />FIND815<br />2008 BAFTA Award WINNER<br />Interactivity<br />SPOOKS INTERACTIVE<br />2008 BAFTA Craft Awards WINNER<br />Interactive Innovation, Content<br />SPOOKS INTERACTIVE<br />2008 BAFTA Craft Awards - NOMINEE<br />Interactive Innovation - Content<br />EMMERDALE ONLINE CHANNEL<br />
  5. 5. We work with some of the world’s best known content owners, broadcasters and consumer brands…<br />
  6. 6. … to develop original multi-platform content and experiences around leading international entertainment properties<br />
  7. 7. So why Multiplatform?<br />
  8. 8. We know audiences are ‘moved’ when the content experience is personalised. We put our audience at the heart of everything we do to activate participation<br />
  9. 9. Audiences want to interact with a story in different ways, and our approach to interactivity embraces both passive and active audiences by offering 3 ways to engage with story<br />Mainstream Audience<br />Passive<br />WATCH<br />Audiences watch the story as passive video<br />PLAY<br />Audiences experience the story as interactive gameplay<br />SHARE<br />Audiences share the story across communities<br />Dedicated<br />Fans<br />Active<br />
  10. 10. The best story is always told in the best way<br />Multi-platform Campaigns<br />Branded Storytelling<br />Originals<br />
  11. 11. Running a Multiplatform <br />Production Business<br />
  12. 12. Business Development<br /><ul><li>Develop a strategy and be clear about the markets you are targeting
  13. 13. Have a regular presence in those markets
  14. 14. Know your market
  15. 15. Seek assistance
  16. 16. Building a profile - Marketing and PR important</li></li></ul><li>Working with different sectors <br />Broadcasters<br />Media Companies<br />Studios<br />Brands<br />Agencies<br />Production Companies<br />Consider partnerships to grow capacity<br />Know what you’re good at (and not good at!)<br />Think outside the square<br />
  17. 17. Rights Management<br />Consider underlying rights in the property itself (actors, music etc)<br />Consider rights in the entire property <br /> (which platforms? where and when?)<br />Develop properties as multiplatform from the outset<br />Technology rights often treated separately in deal<br />Have someone on your team who knows technology<br />Make it easy for multiplatform materials to be packaged –it’s not as easy as playing a tape!<br />
  18. 18. Technology <br />How much do you need to know about it?<br />Decide your approach–<br />employ people, hire freelance, contract, or both?<br />Develop relationships with key partners<br />Consider developing proprietary solutions<br />
  19. 19. Emerging Business Models<br />Be part of solving the problems of your audience, clients and partners<br />To be monetised, content needs to be high quality, accessible and find a large audience<br />Work with partners to create opportunities to monetise together:<br /><ul><li>Can ad sales sell it?
  20. 20. Do they understand what it is and why it’s valuable?</li></ul>- Is the content of premium quality?<br /><ul><li>Can you create audience building strategies?
  21. 21. Can you monetise directly?
  22. 22. NUMBERS = MONEY</li></li></ul><li>HOODLUM<br />A NEW WAY TO ENTERTAIN<br />Contact: Kerrin McNeil<br />kerrin@hoodlum.com.au<br />www.hoodlum.com.au<br />
  • edobrazil

    Feb. 18, 2011

"Behind the Scenes of a Multiplatform Production Company" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

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