Recently we discussed what Pinterest is and why Pinterest should be included into real estate agent marketing This training, I show you the exact steps of HOW to set up Pinterest as well as some marketing ideas and a BONUS idea to automate your digital and internet marketing

1. Pinterest For Real Estate
Presenter:
ChuckWard
“PRO” Director of Marketing

2. What is Pinterest
 Pinterest is a visual social media site,
where you can pin ideas, inspirations,
information, videos and things you like on
a Board and then share them with your
followers.

3. Why Do Real Estate
Agents Need Pinterest
1. Increase website traffic
2. Help with general search engine
optimization (SEO)
3. Help with local search engine
optimization (LEO)
4. Deliver a great branding experience for
your buyers and sellers.
5. Help to Reach the age demographic of
35-44 yr olds

4. You Probably Fall in One ofThese
Categories when it Comes to Pinterest
1. I’ve heard of Pinterest, don’t know what
it is, and would like to learn more…
2. I understand what Pinterest is, but don’t
know how to get started…
3. I joined Pinterest because someone told
me I should, but I haven’t really done
anything with it…

5. BASIC STEPSTO
CREATING
ACCOUNTS
Pinterest for Real Estate

6. Let’s Sign Up for An Account
 GoTo Pinterest.com
 Fill Out the information
◦ Name
◦ Address
◦ Company Name
◦ Phone
◦ Website

7. ChooseYour AccountType
(one per email address)
Personal Account Business Account

9. PinBoards and Pins
What’s the Difference

10. In order to “pin” something, you
need something to “pin” it to
(Think Corkboard)

11. 1) Video
(akaVirtualTour)
2) Ref Partner
3) Listing
4) Market Info1
2
3
4

13. WHATTO DO NEXT
(CREATE STUFF)
YOUR ACCOUNT CREATED

14. Create a Pin Board
 You need a board first
 Pins Require Boards
 (Think Corkboard)

15. To Create a Pin Board
 ClickYour Name in the Upper Right
Corner
 Choose Profile and Pins

16. To Create a Pin Board
 ClickYour Name in
the Upper Right
Corner
 Choose Profile and
Pins

19. Fill in the name of your board
Give a good description (160
characters)
Decide to add a map (new)
Click RED “create board”
button

20. Add Some Pins
1. Videos
2. Images
3. Links
(Think Stuff on the Corkboard)

21. You can either copy a link or browse for a photo

22. Once you have
added a pin, you can
share it
automatically on
Facebook and / or
email it directly
from Pinterest (new
feature)

23. BONUS CONTENT
SOCIAL MEDIA AUTOMATION
How to Automatically Syndicate Content Amongst
Your Social Media
(Set it and Forget it)

24. IFTTT.COM (THIS IS FREE)

25. ImagineThe Amount of Time Saved
 All virtual tours can be automatically
uploaded to yourYouTube channel
─What if that video automatically posted to
Your Wordpress Blog
Your Active Rain Blog
Your Twitter Feed
Your Facebook Page
Your Pinterest Account
Your Tumblr Account
Or FROM any of these accountsTO any of these
accounts (including email)

26. Upload to Pinterest
Syndicate to your WordPress Site

27. Video: How to Use IFTTT.com
 Add in your links
◦ A Beginning Action (FROM <IF THIS>)
◦ An Ending Action (ThenThis <TT>
 Facebook
 YouTube
 Twitter
 RSS (Really Simple Syndication)
 Email
 Wordpress

28. Some PinTeresting Resources
 http://www.inman.com/next/25-killer-pinterest-real-estate-board-suggestions-to-target-buyers-and-
sellers/
 http://www.thebvasconnection.com/1318/pinterest-for-real-estate-some-pinterest-basics-for-the-
beginners/
 http://www.realtor.org/field-guides/field-guide-to-pinterest-for-realtors
 http://activerain.trulia.com/blogsview/3113463/5-ideas-for-using-pinterest-for-real-estate
 http://www.blog.househuntnetwork.com/pinterest-board-ideas-real-estate-agents/#.U_I0Z8VdURo
 http://www.pinnablerealestate.com/
 http://www.toptensocialmedia.com/social-media-business/ten-creative-real-estate-marketing-ideas/
 http://blogs.constantcontact.com/product-blogs/social-media-marketing/getting-started-on-pinterest/
 http://fitsmallbusiness.com/real-estate-marketing-ideas/
 http://marketingartfully.com/2013/06/19/real-estate-marketing-100-great-seo-keywords-for-realtors/
 http://www.pinterest.com/printerbees/real-estate-marketing-ideas/
 http://www.pinterest.com/kathysjourney33/real-estate-marketing-ideas/
 http://theinsider.idxcentral.com/60-pinterest-board-ideas-for-real-estate/
 http://geekestateblog.com/pinterest-best-interest/
 http://blog.aaronline.com/2014/04/why-pinterest-is-fabulous-for-your-real-estate-business/
 http://www.socialmarketingnut.com/pinterest/pinterest-as-a-real-estate-marketing-tool/

29. Thanks For Joining Us Today
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