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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: The Digital Influence Group, Measuring the Influence of Social Media
10 KEYS TO SOCIAL MEDIA SUCCESS ,[object Object]
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[object Object],SOCIAL MEDIA TOOLS
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SOCIAL MEDIA MYTHS ,[object Object]
“ Social media is just a fad – it will go away.” ,[object Object]
“ Social media is inexpensive .” ,[object Object]
“ If we put our content online we’re just giving our expertise away for free! ” ,[object Object]
“ Social media might work for certain industries and business models but it won’t work for us . ” ,[object Object]
“ Tell the programmers to set up that social media thing….and get them to make it viral while they’re at it!” ,[object Object]
“ YouTube is that site for funny cat videos – you’ll cheapen our brand by putting our video on there!” ,[object Object]
“ I’ve started a Facebook page so I’ve got social media covered !” ,[object Object]
“ If we just delete all negative comments no one will see them .” ,[object Object]
“ No seriously, I don’t think anyone will notice if we delete those negative comments.” ,[object Object]
“ If we build it they will come .” ,[object Object]
“ Social media is for kids .” ,[object Object]
“ We can’t measure social media results. ” ,[object Object]
“ We have to figure this all out before we start using social media.” ,[object Object]
“ Social Media is hard .” ,[object Object]
“ Social Media is easy .” ,[object Object]
3 TAKE AWAY MESSAGES ,[object Object]
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  • 67.
  • 68.