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STOP PITCHING!
www.SOCIALVENTION.com
Then
InBound Marketing
Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!
Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact
HOPE is *NOT*
a strategy!
Biz Goals
Fan Base
=
Distribution
Sales Funnel
80 / 20 Rule
Content is KING
Content Calendar
~ Facebook Posts (1-2 a day)
~ 3-4 Social Media Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pi...
What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotion...
Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Instagram ~ Viral Pola...
Be where your customers are!
~ Most frequently checked website
~ 1 in 4 on Facebook (Pew Research)
~ 1.32 Billion Users (1...
90% DON’T Come Back
Value! Value! Value!
Value #1
Information
Value #2
Monetary
Engagement
It’s NOT LogoBook!
Targeted Ads (PAY TO PLAY)
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified
Twitter ~ Cocktail Party
~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect wit...
Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media
Create #Buzz!
Customer Service
LinkedIn ~ Board Room
Company Profile
LinkedIn
Add Contacts
LinkedIn
Join Groups
Pinterest ~ Bulletin Board
80%
Women
Pinterest Boards
Instagram
300+ Million Monthly Users:
Teens & Millennials (18-34) ~ 34%
Online Adult Females ~ 20%
Online Adult Males ~ 15%
Branding
Be An Expert
Create Emotion
Get Attention
~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were ...
~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Customer desires
When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended ...
For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Facebook.com/SocialVe...
Stop Pitching And Start Successfully Marketing Your Business w/ Social Media
Stop Pitching And Start Successfully Marketing Your Business w/ Social Media
Stop Pitching And Start Successfully Marketing Your Business w/ Social Media
Stop Pitching And Start Successfully Marketing Your Business w/ Social Media
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Stop Pitching And Start Successfully Marketing Your Business w/ Social Media

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This is a presentation I did for an EWI Chapter (Exec Women International) and #InboundMarketing and #SocialMeda.
November 2015

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Stop Pitching And Start Successfully Marketing Your Business w/ Social Media

  1. 1. STOP PITCHING! www.SOCIALVENTION.com
  2. 2. Then
  3. 3. InBound Marketing
  4. 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  5. 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  6. 6. HOPE is *NOT* a strategy!
  7. 7. Biz Goals Fan Base = Distribution
  8. 8. Sales Funnel
  9. 9. 80 / 20 Rule
  10. 10. Content is KING
  11. 11. Content Calendar ~ Facebook Posts (1-2 a day) ~ 3-4 Social Media Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  12. 12. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  13. 13. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board Instagram ~ Viral Polaroid YouTube ~ Bite-Size TV
  14. 14. Be where your customers are! ~ Most frequently checked website ~ 1 in 4 on Facebook (Pew Research) ~ 1.32 Billion Users (14% INCREASE!) ~ 4.6 Billion “likes” (67% INCREASE!)
  15. 15. 90% DON’T Come Back Value! Value! Value!
  16. 16. Value #1 Information
  17. 17. Value #2 Monetary
  18. 18. Engagement
  19. 19. It’s NOT LogoBook!
  20. 20. Targeted Ads (PAY TO PLAY) Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  21. 21. Twitter ~ Cocktail Party
  22. 22. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  23. 23. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  24. 24. Create #Buzz!
  25. 25. Customer Service
  26. 26. LinkedIn ~ Board Room
  27. 27. Company Profile
  28. 28. LinkedIn Add Contacts
  29. 29. LinkedIn Join Groups
  30. 30. Pinterest ~ Bulletin Board 80% Women
  31. 31. Pinterest Boards
  32. 32. Instagram 300+ Million Monthly Users: Teens & Millennials (18-34) ~ 34% Online Adult Females ~ 20% Online Adult Males ~ 15%
  33. 33. Branding
  34. 34. Be An Expert
  35. 35. Create Emotion
  36. 36. Get Attention
  37. 37. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
  38. 38. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Customer desires
  39. 39. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  40. 40. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Facebook.com/SocialVention Twitter - @CindyWMorrison Instagram - @CindyWMorrison YouTube.com/CindyWMorrison
  • ShedrachOkah

    Jan. 10, 2018
  • JulieHarris10

    Feb. 3, 2016

This is a presentation I did for an EWI Chapter (Exec Women International) and #InboundMarketing and #SocialMeda. November 2015

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