Walkthrough of the framework that will help you plan and improve your community and community management strategy. Includes helpful tips for building up, paring down, and creating a roadmap for strategic planning.

1. CreatingYourCommunity
RenovationPlan
The Model that Will Help Develop Your Community
Roadmap
December 2018
Created by Carrie Melissa Jones

2. Agenda
1. Introduction: The Community Renovation Model
2. Deep Dive: 7 Key Areas to Focus Your Renovation Efforts
3. Now What? How to Conduct an Audit with the Renovation Model
4. Advanced Idea: Implement into Community Roadmap

3. Introduction:TheCommunity Renovation
Model

4. TheFoundational IdeasBehindtheModel
1. Communities evolve.
2. You have to work through chicken-and-egg scenarios.
3. The foundation is the most vital part.

5. The Community Renovation Model via Gather Community Consulting

6. DeepDive:The7KeyAreasofa
CommunityRenovationPlan

7. Area1:Basement
Basement:
- Business Strategy & Purpose
- Metrics
- Member Identity
- Member Pain Points & Goals
- Tech Tools

8. Area2:OuterWalls
Walls
- Platform(s) or places that members
gather (could be offline)
-

9. Area3:Entryway and
Ground Floor
Entryway and Ground Floor
- Invites and Welcomes
- Rituals and Milestones
- Onboarding
- Leadership Programs
- Content & Programming
-

10. Area4:Upstairs
Second Story:
- Feedback channels
- KPIs
- Rewards, Acknowledgement

11. Area5:Attic
Attic
- Internal Resources & Stakeholders

12. Area6: Roof
Roof
- Trust & Safety
- Legal

13. Area7: Outside
Outside:
- Gating
- Marketing

14. The7 KeyAreasof Your CommunityRenovation
1. Basement: Foundational Elements
2. Outer Walls: The Platform or the Place of Gathering
3. Entryway and Ground Floor: Welcoming, Onboarding, Leadership Programs, Rituals, Content
and Programming
4. Second Story: Rewards/Acknowledgement (Gamification), Feedback Channels and KPIs
5. Attic: Internal Resources and Support
6. Roof: Trust & Safety, Legal
7. Outside the Boundaries: Marketing and Gating

15. UsetheCommunityRenovation Model to
AuditYour Community

16. AuditYourCurrentCommunity:Pare DownorBuildUp

17. BuildUp?
Impact/Effort Matrix
Image via Airtable

18. PareDown?RICEMatrix
http://bit.ly/RICEmatrix

19. Advanced Idea:ImplementThisAuditInto
aFormal CommunityRoadmap

21. PartingWords
“What makes community building so complex is that it occurs in an
infinite number of small steps, sometimes in quiet moments that we
notice out of the corner of our eye.”
- Peter Block