How - and When - To Build Community for Your Small Business
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This deck is from a presentation at Onward Conference, an event gathering small business owners with heart-centered businesses. If you run a small business or sole proprietorship and your goal is to come from the heart, where does community fit in? Take this guide for therapists, healers, musicians, coaches, yoga instructors to heart.
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How - and When - To Build Community for Your Small Business
- 1. How – And When – To Build Community for Your Business By Carrie Melissa Jones
- 2. Everyone is a community builder.
- 4. 1. Put On Your (Business’s) Oxygen Mask First Giving yourself space NOT to build community.
- 5. “ Community is not the mission; the mission leads to community.” - Jeremy Bird
- 6. So what is your mission? What is your purpose?
- 7. 2. Deciding Where Community Fits Fitting this work into your master plan for business success (and perhaps world domination…)
- 8. 1. Personally: Support as an Entrepreneur • Hi! You’re here!
- 9. 2. Referrals to Your Business • Americans tell an average of 9 people about good experiences Source: American Express
- 10. 3. Build Up Your Credibility & Trust • Online communities: 27.3% of customers use an online community to research before buying • Yelp, Nextdoor, Hyper-Specific Forums Source: Incyte Group
- 11. 4. Develop Empathy for Customers • Hear, in their own words, what they need!
- 12. Empathy Will Help You… 1. Get new, fresh ideas 2. Use it to write copy 3. Use it in sales conversations 4. Observe how you need to show up for these customers: what is their pain? How can you resolve it?
- 13. 5. F*cking Serendipity • You can’t put a community on autopilot and phone it in. It doesn’t work that way. • You get out what you put in! • You get out what you’re able to receive with grace and gratitude!
- 14. Guess What!
- 15. 3. Don’t Build a Community Wait… what?
- 16. Instead, Find the Existing Leaders
- 17. How Do I Find Existing Leaders? • Identify who would benefit from your purpose. • Then go participate in their communities.
- 18. My Foot Is in the Door. Now What?
- 19. The Community Participant’s Creed Always ask: Am I actually providing value? Just listen your first few times. Make a goal to speak to one person. Look up a few faces online before showing up. Reward yourself after. Don’t self promote! Ask for help! Take a self care few hours after if you need to. *This applies online as well.
- 20. No Community Exists to Connect My Customers, and They Need Me! Now What? It may, in fact, be time to build community from scratch.
- 21. Now You’re Not Just Adding to the Noise • You’re creating a symphony J
- 22. Q&A Time!
- 23. Ready to Build from Scratch? Gather Community Consulting Onward Special - $99 - One Hour Call - 5-Step Community Launch Planning gathercommunityconsulting.com