In the 12th With Company Design Thinking Flash Session, Claudia Brückner will talk to us about how the digital age has fundamentally changed our ability to access knowledge and to communicate & collaborate. This causes vast consequences for conferences and similar events as the roles of speaker and participants have altered. To create meaning and stay meaningful, conferences need to reflect those changes by facilitating interactions between the participants instead of merely delivering passive top-down experience. Event Experience Design is a discipline, process and set of tools to create conference experiences that facilitate human interactions. Claudia will share some cases to illustrate how to use the Event Experience Design tools & process.