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Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview and goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budget
Main Target markets ,[object Object],Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
competition Gr!!! Dare compete with ScootAround?  I’ll knock you out!!
competitions Affordable Easy  Access Time  Feasibility Student Appeal Cambus     ICM  (Iowa City  Motor Sport)  ($2,250)    World of  Bikes  ($350)    Don’s  Honda  ($2,910)    Iowa City Transit   ($50/sem)    ScootAround  ($150/mo)   
Market Trends ,[object Object],[object Object],[object Object]
Business identity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategies ,[object Object],[object Object],[object Object],[object Object]
Sale Incentives/promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Networking ,[object Object],[object Object],[object Object]
Public Realtions –  key messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation of strategy ,[object Object],[object Object],[object Object],[object Object]
Move-in day - dorms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome week ,[object Object],[object Object],[object Object]
UI homecoming parade ,[object Object],[object Object],[object Object]
Family weekend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pr – media outlets ,[object Object],[object Object],[object Object],[object Object]
Additional  advertising strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Scootaround Marketing Strategy

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  • 5. competition Gr!!! Dare compete with ScootAround? I’ll knock you out!!
  • 6. competitions Affordable Easy Access Time Feasibility Student Appeal Cambus     ICM (Iowa City Motor Sport)  ($2,250)    World of Bikes  ($350)    Don’s Honda  ($2,910)    Iowa City Transit  ($50/sem)    ScootAround  ($150/mo)   
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