CLEARgo company credential June 2014

1. delivers brand e-commerce success
CLEARgo company credential July 2014

2. BRAND E-COMMERCE AGNECY
that focuses on your digital business success

3. E-COMMERCE SOLUTIONS
FOR BRANDS SINCE 2009

4. SERVICING DIGITAL
BUSINESSES
AT ALL STAGES
PLAN
E-Business
Strategy
BUILD
Online Branding,
User Experience & Technology
GROW
Performance Marketing,
CRM & Conversion Optimization
OPERATE
Day-to-day Management
of the Online Business

5. GLOBAL, CHINA & LOCAL
E-COMMERCE EXPERTISE
HK
Global /
Asia Pacific
China Hong Kong

6. E-COMMERCE
STRATEGIC PLANNING
• Set Brand eCommerce vision & target
• Perform market & competitive analysis
• Establish Omni-Channel eCommerce
strategy
• User experience design
• Technology selection & infrastructure
planning
• Operations process design
• Go to market planning

7. Brand.com + Marketplaces
(e.g. Tmall)
E-COMMERCE / OMNI-CHANNEL
CHANNEL DEVELOPMENT

8. CONVERSION OPTIMIZED
MULTI-SCREEN
UX & CREATIVE DESIGN

9. OFFICIAL
MAGENTO GOLD
SOLUTION PARTNER
WITH CERTIFIED TEAM

10. EXPERIENCED IN
MAGENTO ENTERPRISE &
COMMUNITY
IMPLEMENTATIONS
Jebsen Fine Wine J Select
by Jebsen Consumer
Q&Q
by Citizen Watch
Cartridges Direct
Super Book City
by Sino United Publishing
Life Nutrition PuzhenProactiv

11. EXPERIENCED IN
COMPLEX INTEGRATION
SUPER BOOK CITY by Sino United Publishing
MAGENTO ENTERPRISE / MULTI-SITE
SAP ERP, CRM, DRM & SUPPLIER
INTEGRATION
OVER 1M SKUs
BUY ONLINE IN-STORE PICKUP
FULLY REDUNDANT INRASTRUCTURE
JEBSEN FINE WINES
MAGENTO ENTERPRISE
ORACLE ERP & WMS INTEGRATION
PC + MOBILE VERSIONS
DELIVERY SCHEDULING
LIFE NUTRITION
MAGENTO COMMUNITY
MULTI-SITE, MULTI-COUNTRY
SAP ERP INTEGRATION
PC + MOBILE VERSIONS

12. SITE BUILD
METHODOLOGY
Assimilate all
marketplace, company,
competitive, market
opportunity information
relevant to the
engagement objective
Define eCommerce
business goals,
target markets,
business models
and high level
requirements
User experience
design, Creative
concepts and
Technical design &
specifications, etc.
DefineDiscover Design Develop Deploy
Frontend
development,
Magento
configurations and
custom module
development and
integration,
extensive QA, etc.
Deliver the final
solution. Deploy
measurement
strategy to refine
efforts,
Maintenance,
Performance
optimization, etc.
The goal of our process is to provide consistent procedures for all engagement steps which
encourage usage of best practices, while providing clients with greater clarity of expectations, weekly
progress reports, and a higher degree of project organization. 5D Process helps us achieve on-time and
on-budget solutions.

13. CASE STUDY - ASHFORD
http://ashford.tmall.hk
• Setup of Ashford Flagship Store at
Tmall International
• Data & Process Integration between
Tmall and Ashford.com
CHINA E-COMMERCE
TMALL SETUP &
INTEGRTION
SERVICE

14. E-COMMERCE
OPERATIONS MANAGEMENT
COMPLETE OPERATIONS OUTSOURCING
ACTIVELY DRIVE BUSINESS GROWTH
PERFORMANCE BASED

15. CASE STUDY – Q&Q (A brand from Citizen)
MAGENTO ENTERPRISE DEVELOPMENT
GLOBAL E-COMMERCE MANAGEMENT
CUSTOMER SERVICE, INVENTORY & FULFILLENT MANAGEMENT

16. CASE STUDY – TOUGH Jeansmith by Bauhaus
http://toughjeansmith.tmall.com
• Setup & Management of TOUGH Jeansmith Flagship Store at Tmall
• Day-to-day marketing & operational management of the site including Tmall store front
design, product update (including product photography & content), Tmall marketing &
promotions, customer services, etc.

17. Acquisition Conversion Retention Amplification
Measurement & Analysis
Platform Maintenance & Enhancement
DRIVE GROWTH
BUILD TRAFFIC, OPTIMIZE CONVERSION,
RETAIN & GROW CUSTOMERS

18. Website
Traffic
Organic
Search
Paid
Search
Display
Ads
CSE
Product
Search
Affiliate
Marketing
E-DM
Social
Media
BUILD TRAFFIC
GOOGLE CERTIFIED PARTNER

19. Active
Purchasers
Educate
Homepage / Landing Page
Browse Products
Add to Cart
Checkout
IMPROVE
CONVERSION &
AVERAGE ORDER
VALUE
TRAFFIC & DATA ANALYSIS
A/B TESTING
ABANDONED CART RECOVERY
REMARKETING PROGRAM

20. New
Member
(Subscriber)
First
Purchase
Repeat
Purchases
Churned
Best
Customers
• On-boarding series
• Welcome discount
• 1st purchase push
• Browse retargeting
• Newsletter
• Post-purchase
Cross-Sell / Up-Sell
• Browse Retargeting
• Repurchase Alert
• Newsletter
• Post-purchase
Cross-Sell / Up-Sell
• Review Solicitation
• Browse Retargeting
• Repurchase Alert
• Loyalty Update
• Member-get-member
• Newsletter
• Best customer
care & reward
• Loyalty Update
• Member-get-
member
• Win-back Offer
Series
DRIVE CUSTOMER LIFETIME
VALUE
AUTOMATED, PERSONALIZED, TRIGGERED COMMUNICATIONS
OFFICIAL PARTNER OF SALESFORCE’S EXACTTARGET MARKETING CLOUD

21. Pre-integration module created by CLEARgo to
synchronize Magento data with ExactTarget
including:
- Customers
- Orders
- Products
- Reviews
Automatic calculation of RFM data for lifecycle-
based segmentation
- Inactivated Customers
- One-off Customers
- Repeated Customers
- Best Customers
- Churned Customers
EXACTTARGET & MAGENTO
INTEGRATION BY CLEARgo

22. 淘宝
聚划算
直通车
站内
活动
淘金
币
一淘广告
淘帮
派
钻石展
位
淘宝客
TMALL MARKETING
DRIVE GROWTH UNDER TMALL UNIQUE ECO-SYSTEM
CASE STUDY – GP Batteries
• Tmall Campaign Design & Setup
• Adwords & Display Ad Management

23. Proprietary solution developed by
CLEARgo
• a multichannel & multimarket solution
that integrate eBay, Magento and other
ecommerce platforms
• enable medium to large sellers at
marketplace to sell in multichannel
• simply management workflow
• insights on channel performance
Magento, eBay & PayPal integration Coming Soon - Tmall integration
MULTI-CHANNEL INTEGRATION

24. OUR DIFFERENTIATION
MULTI-CHANNEL / GLOBAL+CHINA
END-TO-END E-COMMERCE EXPERTISE

25. INDUSTRY RECOGNITION
Red Herring Asia 100 Award Winner
Named a Winner of 2013 Red Herring Top 100
Asia Award given to the top 100 private
technology companies based in Asia driving
innovation.

26. THANK YOU
for your time & attention
For more information, please contact:
Charles Chan
charles@cleargo.com
+852 9470 6088
http://www.cleargo.com